Curricula

Objectives

Purpose of the course

You will acquire basic knowledge about entrepreneurship and the importance of entrepreneurship in society. During the course you will assess your own entrepreneurial skills and broaden your understanding of entrepreneurship in different industries, e.g. through entrepreneurial stories. During the course, you will work in a multi-disciplinary team to develop an entrepreneurial idea and assess its business potential and profitability using a variety of operational tools.

Competences of the course

Learning to learn
Working life in the workplace
Proactive development

Learning objective of the course

1. Identify and assess your own entrepreneurial skills and attitudes.
2. You will know what internal entrepreneurship is, how to become an entrepreneur and the role of entrepreneurship and innovation in society.
3. Identify needs in customer situations or services, which you will use to develop your business idea.
4. Understand the prerequisites for profitable entrepreneurship and the principles of value creation.
5. Demonstrate the ability to lead yourself entrepreneurially in a multidisciplinary team.
6. You are familiar with and capable of utilising the JAMK and EduJyväskylä entrepreneurship and innovation environments and the related support services.

Content

You will identify your own internal entrepreneurial skills and use them when working in a multidisciplinary small team.

You will explore the concepts of entrepreneurship in theory and different ways of entrepreneurship through learning exercises.

Based on your experience, observations and knowledge, you will form a vision of your customers' needs, which you will use to develop an entrepreneurial idea with your small team.

You will discuss and evaluate the business potential of your business idea with your small team.

You will use the Business Model Canvas and the Value Proposition Canvas as a tool and communication tool to evaluate and develop your ideas.

Learning materials and recommended literature

Osterwalder&al. 2014. Value Proposition Design
Osterwalder&Pigneur. 2010. Business Model Generation
Möttönen, Tuomas (toim.). 2019. Finnish Entrepreneurs.
Ries, Eric. 2011. Lean Startup.

Teaching methods

Learning methods
- flipped learning
- Reading group
- multidisciplinary group work

Your studies will include workshops, group work, independent work, coaching and expert lectures. The aim is to promote cooperation with companies and entrepreneurship partners/networks in the region (e.g. Jyväskylä Startup Factory, K-S Yritysidea, JES ry, EduFutura). A main part of the learning culture and your learning is goal-oriented work in a multidisciplinary team supported by a coach. The team will create a fictitious business idea and assess its business potential using a variety of tools. You will always come prepared to the team and workshop meetings. At different stages of the course, you will reflect on your own skills.

Student workload

1. active participation in group work, business idea development (68%)
2. independent tasks (10%)
3. class room teaching (22%)

Class room teaching 17,5h
Independent work 8,5h
Group work 55h

Content scheduling

The course starts with an independent assignment T1 to be completed by the return date.

The course consists of seven 2.5 hour workshops on campus with compulsory attendance.

The course is completed with an independent assignment T5.

Further information for students

The coach uses continuous guidance and evaluation as assessment methods. Students will assess their own progress at different phases of the course. In the middle of the course, the group will peer-evaluate its activities. At the end of the course, the coach will give a written evaluation of the answers to the T5 task.

Evaluation scale

Pass/Fail

Evaluation criteria, pass/failed

Accepted: You understand the role of entrepreneurship in society and in different sectors. You will identify your own internal entrepreneurial traits and use them to develop a business idea and demonstrate the ability to lead yourself in an entrepreneurial way in a multidisciplinary team. You will identify needs in customer situations or services, which you will use to develop a business idea. Understand the role of the customer in the development of a business idea and the principles of value creation. Identify the principles of profitable business.

Prerequisites

After successfully completing the course, you will be able to demonstrate that you know the key concepts and goals of sustainable development. You will recognize the importance and aspects of sustainable development in your chosen destination.