Accessible Tourism (5 cr)

Evaluation scale

0-5

Content scheduling

In the beginning of the course you will orientate to the course. During the course independent studying and attending webinars to enhance your theoretical knowledge of the topic. Observing and assessing a tourism company and creating a development plan. In addition, reflection of your own learning and co-learning during the course.

Objective

The purpose of this course is to deepen your understanding in responsible tourism, especially in social responsibility. You will learn what accessibility means in tourism context and different concepts within accessible tourism. After this course you understand the basic principles of accessibility from different customers perspectives and can apply the knowledge in different phases of customer journey in tourism.

Competences:
Tourism business, Ethics, Sustainable development

Learning outcomes:
You can list different customers who need accessible services and identify legislation that governs accessibility issues. You know accessibility principles and key concepts of accessible tourism. You identify how to apply accessibility principles in different phases of customer journey.

Content

Accessibility principles and key concepts in accessible tourism
Accessibility legislation
Specifics and needs of different customer groups
Service journey and accessibility.

Location and time

The course uses Moodle e-learning workspace, where you will find course information and study materials. There are five webinars during this course and in between the webinars you will study independently according to the instructions given by teachers.

Materials

Jutila S. & Harju-Myllyaho A. (2017). Esteettömyys Matkailussa. Teoksessa J. Edelheim & H. Ilola (toim.), Matkailututkimuksen avainkäsitteet (s. 223–228). Lapland University Press. https://urn.fi/URN:ISBN:978-952-310-952-0
Jutila S. & Ilola H. (2013). Matkailua kaikille? Näkökulmia Matkailun ennakointiin, osa II. http://matkailu.luc.fi/loader.aspx?id=dd690973-5875-439a-b8ca-ac95c358742e
Visit Finland (2021). Inklusiivisen matkailun opas. https://www.businessfinland.fi/4af114/globalassets/julkaisut/visit-finland/tutkimukset/2021/inklusiivisen_matkailun_opas-2021.pdf

Teaching methods

This course is an online course, including webinars, independent studying, assessment of accessibility of a tourism company, development idea creation/execution, discussion and co-learning.

Employer connections

During this course you will observe accessibility in a tourism company and assess the operative environment from the perspective of different customer groups. In addition, you create a development plan for the company.

International connections

You will learn from international examples of accessible tourism companies.

Completion alternatives

You have the right to apply for recognition of your studies if you have prior learning (More info: Jamk Degree Regulations, section 17.)

Student workload

Orientation into the course (5 hours): Familiarizing yourself with learning objectives, contents, assignments; organizing your time and own goals for learning; pre-assignment.

Theoretical knowledge (55 hours): You will attend the webinars of this course, that will take 10 hours (2h x 5) altogether and in addition you will study materials independently.

Practical learning (50 hours): You will observe and assess accessibility of a tourism company and create a development plan, co-learning.

Self-assessment (20 hours): Reflection of your own learning.

Assessment criteria, satisfactory (1)

Sufficient 1: You can list different customers who need accessible services and identify legislation that governs accessibility issues. You know accessibility principles and key concepts of accessible tourism. You identify how to apply accessibility principles in different phases of customer journey.

Satisfactory 2: You can categorize different customers who need accessible services and identify legislation that governs accessibility issues. You understand accessibility principles and key concepts of accessible tourism. You identify how to apply accessibility principles in different phases of customer journey.

Assessment criteria, good (3)

Good 3: You can categorize different customers who need accessible services and identify legislation that governs accessibility issues. You can explain accessibility principles and key concepts of accessible tourism. You demonstrate how to apply accessibility principles in different phases of customer journey.

Very Good 4: You can compare customers who need accessible services and apply legislation that governs accessibility issues. You can demonstrate and argue accessibility principles and key concepts of accessible tourism. You are able to approach critically and innovative way accessibility in different phases of customer journey.

Assessment criteria, excellent (5)

Excellent 5: You can critically analyze the different customer groups who need accessible services and apply legislation that governs accessibility issues. You can demonstrate and argue accessibility principled and key concepts of accessible tourism. You are able to develop critically and innovative way accessibility in different phases of customer journey.

Qualifications

Understanding the basics of business functions
Understanding the special features of tourism industry.

Further information

The teacher of this course will evaluate the assignments of the course, based on course evaluation criteria, and you will evaluate your own learning during the course.