Digitaalinen toimintaympäristö (5cr)

Evaluation methods and criteria

All assignments (1–7) must be completed successfully to receive a passing grade for the course. The final grade, on a scale of 1–5, is based on five graded assignments, each with a predefined weighting.

The following criteria apply to all assignments:

0 Fail
The student does not demonstrate understanding of the fundamentals of digital transformation or the core content of the course.

1 Satisfactory (Lower Pass)
The student identifies opportunities related to digitalisation and the digital operating environment in service business. The student can participate in co-creation within a group with support. The student recognizes digital methods for service development and understands the basics of leveraging user experiences in digital development.

2 Satisfactory
The student identifies opportunities related to digitalisation and the digital operating environment in service business. The student can participate in co-creation within a group. The student recognizes digital methods and tools for service development and understands the basics of leveraging user experiences in digital development.

3 Good
The student understands the opportunities of digitalisation and the digital operating environment in service business. The student is proficient in co-creation within a group. The student is familiar with digital methods and tools for service development and can select appropriate ones as needed. The student masters the basics of leveraging user experiences in digital development.

4 Very Good
The student can apply the opportunities of digitalisation and digital operating environments in service business. The student demonstrates responsible and effective co-creation in a group. The student uses digital methods and tools for service development and can select them according to the needs of the task. The student masters the fundamentals of utilising user experiences in digital development.

5 Excellent
The student can apply the opportunities of digitalisation and digital operating environments in service business. The student demonstrates responsible and proficient co-creation in a group. The student can analyse digital methods and various tools for service development and select appropriate ones as needed. The student can explain the importance of leveraging user experiences in digital development.

Evaluation scale

0-5

Content scheduling

The content is divided into the following sections and themes:

- different factors of the digital operating environment
- digital business models
- digital customer experience, accessibility and user-centricity
- sustainability of digitalization, responsibility, data security and privacy
- user-centric analysis and co-development of digital services
- starting points for digital marketing and sales
- basics of artificial intelligence
- leadership in a digital operating environment

Objective

The purpose of this course is to help you understand how digitalisation affects the operations of service industries and what factors constitute digitalisation. You will gain an understanding of the themes of sustainability and responsibility in digitalisation, identify different digital solutions used in service sectors, and recognise the related risks and opportunities for applying them in your own work.

Content

Opportunities of digitalisation in the service industries

Terminology

Sustainability and responsibility in digitalisation

The significance of digitalisation

Digital transformation

Data security and privacy protection

Industry-specific digital operating environments

Materials

Gassen, R., Digitaalinen työympäristö - näin taivutat teknologian yrityksen tarpeisiin. 2022. Alma Insights.

Teaching methods

The course alternates independent literature studies, lectures, online materials and assignments
Independent study of the theories and concepts of the topic
Lectures
Self-study and group work, which will be carried out during the course.
Self-assessment

Exam schedules

This course does not involve exam.

Completion alternatives

Recognition of prior learning and experience
Accreditation
Detailed guidelines can be found in the degree regulations.