Experience Design (5 cr)

Evaluation scale

0-5

Content scheduling

Theoretical knowledge on the topic: You will attend to the theory lectures and in addition you will study materials independently for the excam.

Project work: You will implement the theory into practice by creating the meaningful expereince concept for the potential commissioner. You will work in groups.

Presentation of your meaningful experience concept to peer students and the potential commissioner

Self- and peer assessment: You will do the self- and peer evaluation in the end of the course.

Objective

The purpose of the course is to give students tools and ideas to create meaningful experiences for Customers in tourism and hospitality industry. We are moving from service industry towards experience industry where customers are willing to pay for the possibility to experience something meaningful for them. Understanding customers and being able to provide valuable services for them will lead to the more profitable business and happier employees as well.

Competences:
Proactive development, tourism business

Learning objectives:
The course is continuum especially from the service business and tourism service management courses. After completing the course, you know the basic concepts and phenomena in experience economy. You understand the importance of creating meaningful experiences in tourism and hospitality industry. You understand the general concepts and models relating to experience design and are able to assess the requirements set by various types of customers. You can use the service design process to design experiences to customers and through that create more profitable business to the companies.

Content

- Experience economy
- Analyzing meaningful experiences
- Designing and developing meaningful experiences
- Service design process and tools
- Creativity in design process

Location and time

The course will be implemented as ace to face contact studying in Jamk main campus.

Materials

Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage. Boston MA: Harvard Business School Pres

Tarssanen, S. (edit.): Handbook for Experience Stagers

Current articles provided by course tutors.

Teaching methods

In this course experiental learning is utilized as a primary learning method. You will first learn about the content through theory and then you will apply the knowledge into practice by creating meaningful experience concept. You will present your concept at the end of the course. The concept will potentially be done for the commissioner.

Employer connections

The meaningful experience concept will potentially be done for the commissioner. That offers good possibilities for you in professional networking.

Exam schedules

There will be an exam in the middle of the course. Two resits are implemented later in the course.

Student workload

The total workload for the student is 135 hours
Lectures and group work tutoring 55 h
Individual and group assignments 60 h
Exam 20

Assessment criteria, satisfactory (1)

1 (Sufficient)
You know the basic concepts and phenomena in experience economy. You know the importance of creating meaningful experiences in tourism and hospitality industry. You know the general concepts and models relating to experience design and know the need to assess the requirements set by various types of customers. You know the service design process related to experience design.

2 (Satisfactory)
You know the basic concepts and phenomena in experience economy. You understand the importance of creating meaningful experiences in tourism and hospitality industry. You understand the general concepts and models relating to experience design and know the need to assess the requirements set by various types of customers. You know the service design process related to experience design.

Assessment criteria, good (3)

3 (Good)
You understand the concepts and phenomena in experience economy. You understand the importance of creating meaningful experiences in tourism and hospitality industry. You can explain the general concepts and models relating to experience design and are able to assess the requirements set by various types of customers. You can use the service design process related to experience design.

4 (Very Good)
You can explain the concepts and phenomena in experience economy. You understand the importance of creating meaningful experiences in tourism and hospitality industry. You can explain the general concepts and models relating to experience design and are able to assess the requirements set by various types of customers. You can use the service design process to design innovative experiences to target customers.

Assessment criteria, excellent (5)

5 (Excellent)
You can explain the concepts and phenomena in experience economy. You understand the importance of creating meaningful experiences in tourism and hospitality industry. You can explain the general concepts and models relating to experience design and are able to critically assess the requirements set by various types of customers. You can use well the service design process to design innovative experiences to customers and through that create more profitable business to the companies.

Qualifications

You understand the concepts related to service operations and has basic customer competence. You understand the general concepts and phenomena related to tourism.

Further information

In this course the exam will be evaluated 0-5 and it counts 30% of the final grade.
The group work is evaluated 0-5 and it counts 70% of the final grade.
Other assignments are evaluated as passed-failed

Open UAS 5
Exchange students 5