The USA as a Market Area (5cr)
Code
General information
- Timing
- 01.01.2014 - 31.07.2014
- Implementation has ended.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 5 cr
- Mode of delivery
- Face-to-face
- Unit
- School of Business
- Teaching languages
- English
- Degree programmes
- Degree Programme in Business Administration
Unfortunately, no reservations were found for the realization The USA as a Market Area HBK30220-4K0B1. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
0-5
Objective
The student can prepare an export plann for export items destined to the North American market, and is acquainted with special features of North American markets
Content
The student gains acquaintance with North American economy, industry, culture and business activity. The student acquires basic knowledge of North American market, distribution channels, foreign traid legislation, standards and regulations, the procedural habits and business ethics of American enterprise
Materials
Kevin, F & Haig, R. 2004. Business brief: Usa, Multikustannus. Doing Business in America (copy by J Kananen)
Completion alternatives
Export case (60%), Internet exercises (40%).Details at the beginning of the course.
Student workload
135 h olectures 20 h oexercise work 35 h ohomework 80 H
Assessment criteria, satisfactory (1)
5 Osaa laatia toimivan ja lähes virheettömän export planin caseyritykselle.
4 Osaa soveltaa markkinoiden erityispiirteitä hyvin caseyrityksen osalta
3 Osaa soveltaa markkinoiden erikoispiirteitä osittain case-yritykseen
2 Osaa analysoida markkinoiden erikoispiirteitä case-yrityksen osalta
1 Tunnistaa markkinoiden erikoispiirteet
Qualifications
The students have knowledge of exporttechniques, pay services and international market competition parameters and their modes of operation.
Courses: Global Business Operations (ulkomaankaupan operaatiot), Globalization Development Tools (kansainvälistymisen työkalut)