Brand Management (3cr)
Code
General information
- Enrollment
- 01.10.2025 - 15.02.2026
- Registration for the implementation has begun.
- Timing
- 23.02.2026 - 24.04.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 3 cr
- Institution
- Karelia University of Applied Sciences, Verkossa
- Teaching languages
- English
- Seats
- 0 - 90
- Course
- C-02469-LL10077
Unfortunately, no reservations were found for the realization Brand Management C-02469-LL10077-3006. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation scale
H-5
Objective
The student: - is able to understand and assess the change of marketing communication style in the recommendation based markets. - is able to identify and construct the main factors that build the company image and brands. - is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes. - is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding. - is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task. - is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it.
Content
The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.or g).
Location and time
Online studies
Teaching methods
Online studies Core content: The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.or g). --------------------------------------------------------------------------------------------------------- Learning outcomes: The student: - is able to understand and assess the change of marketing communication style in the recommendation based markets. - is able to identify and construct the main factors that build the company image and brands. - is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes. - is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding. - is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task. - is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it.