Marketing (5cr)
Code
General information
- Enrollment
- 05.05.2025 - 31.03.2026
- Registration for the implementation has begun.
- Timing
- 25.08.2025 - 08.05.2026
- Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Metropolia University of Applied Sciences, Leiritie 1
- Teaching languages
- English
- Seats
- 0 - 200
- Course
- C-10065-LC00FX83
Unfortunately, no reservations were found for the realization Marketing C-10065-LC00FX83-3004. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation methods and criteria
Provided in the learning environment
Evaluation scale
0-5
Content scheduling
Provided in the learning environment
Objective
The student • understands the role of marketing, services and sales in the company strategy and the important role of customer-oriented marketing as a success factor in running a business • recognises the essential concepts and various sectors of marketing and the key terminology • is able to collect, analyse and produce information as well as make development suggestions for the company planning process.
Methods of completion
Detailed in course environment
Methods of completion
Detailed in course environment • Class attendance 10% • Coca-Cola quiz (Individual) 5% • Mid-term quiz (Individual) 20% • Market research task (Individual) 10% • Final-term quiz (Individual) 40% • Graded quizzes (Target Marketing & 4ps) (Individual) 15%
Content
• Business environment and its effects on marketing • Marketing mix • Planning, implementation and follow-up of marketing • Sustainable marketing • AI in marketing
Location and time
Online starting 26.08
Materials
Provided in the learning environment
Teaching methods
Online course videos
Exam schedules
Provided in the learning environment
Student workload
5 ECTS 130 Hours
Qualifications
None