Marketing (5cr)
Code
General information
- Enrollment
- 01.12.2025 - 04.01.2026
- Registration for introductions has not started yet.
- Timing
- 12.01.2026 - 24.05.2026
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Institution
- Metropolia University of Applied Sciences, Leiritie 1
- Teaching languages
- Finnish
- Seats
- 0 - 2
- Course
- C-10065-LD00GH45
Unfortunately, no reservations were found for the realization Marketing C-10065-LD00GH45-3006. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.
Evaluation methods and criteria
Learning assignments 100%
Evaluation scale
0-5
Content scheduling
-
Objective
The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company’s planning process.
Content
- Business environment and its effects on marketing - Marketing mix - Planning, implementation and follow-up of marketing - Sustainable marketing - AI in marketing
Location and time
According to the schedule
Materials
Bergström Seija & Leppänen Arja, 2009 (or after). Yrityksen asiakasmarkkinointi, Edita. (availabe as e-book) Other material
Teaching methods
On-line sessions, Independent assignments, Workshops
Employer connections
-
Exam schedules
-
International connections
-
Completion alternatives
100% book exam
Student workload
Contact sessions 16 hours Learning assignments 71 hours Individual studying 48 hours