International Marketing (5 op)

Arviointiasteikko

0-5

Sisällön jaksotus

The course is based on pre-studies, expertise lectures, individual assignments, visiting lecturers (to be confirmed) and interactive webinars.

Tavoitteet

Upon completion of the course you will be able to:

Critical and Analytical Understanding IBCRI
Critically review, analyze and understand information available from academic and professional business sources in international marketing field.
Applied Business Skills IBBUS
Apply disciplinary and interdisciplinary knowledge to analyze business challenges and trends to propose or take in action practical international marketing solutions based on the findings. The student is able to apply concepts and processes in a relevant manner in global context.
Communication Skills IBCOM
Communicate responsibly, effectively and professionally in English in oral and written formats.
Collaborative Skills IBCOL
Participate in inter- and multicultural settings and demonstrate teamwork skills.
Ethical, Sustainable and Responsible Conduct IBESR
Understand issues of international marketing and find their meaningful applications in the business practices and decision-making in marketing field.

Sisältö

Introduction to international marketing
Creating and developing a strategy and plan for international marketing
Economic, political and legal environment of international marketing
International marketing opportunities
International marketing communications

Aika ja paikka

100 % contact course.

Oppimateriaalit

Czinkota, Michael R., Ronkainen, Ilkka A., International Marketing, Thomson/South-Western 2013. 10th edition. (International edition)
Luthas F., Doh Jonathan P., International Management; Culture, Strategy and Behavior, McGrawHill 2015. 9th Edition.
Additional material by the lecturer.

Opetusmenetelmät

Flipped learning: The course is divided into learning tracks/themes. Each track contains the following steps supporting students learning process.
1. Expertise lecture relating to each track/theme
2. Additional study/support material relating to the track/theme
3. Individual assignments
4. Group work, presentations and peer reviews
5. Business life visitors lectures (to be confirmed)

The support during the course will be available in the following way:
1. Introduction to each track/theme
2. Support for individual assignments
3. Written feedback of each individual assignment
4. Peer reviews of the group work
5. Individual review at the end of the course in a written form

Harjoittelu- ja työelämäyhteistyö

Business life visitors (schedule and availability to be confirmed)

Tenttien ajankohdat ja uusintamahdollisuudet

Exam on week 50.

Opiskelijan ajankäyttö ja kuormitus

Pre-studies for each track/theme by course literature 5*2h =10h
Expertise lectures 8*2h=16h
Interactive webinars 8*2h =16h
Visitors lectures (business life visitors, to be confirmed) 4*2h=8h
Individual assignments 35h
Groupwork 50h

Arviointikriteerit, tyydyttävä (1)

Adequate 1
Critical and Analytical Understanding Skills: You show some ability to analyze and evaluate academic and business information relevant to international marketing.
Applied Business Skills: You show some but narrow skills in analyzing business challenges and trends in international marketing and propose viable international marketing related actions.
Communications Skills: You are able to transmit to a limited extent your and your team’s ideas and findings in English.
Collaborative Skills: You show some but low-level skill in participating productively in inter- and multicultural setting and teamwork.
ESR skills: You are able to identify and assess some very basic international marketing-related issues and discuss superficially their meaningful applications in international marketing.

Satisfactory 2
Critical and Analytical Understanding: You show basic ability to analyze and evaluate academic and business information relevant for international marketing.
Applied Business Skills: You show skills in analyzing business challenges and trends and propose solutions for international marketing but the approach is thin or superficial.
Communications Skills: You are able to get your main message through when presenting your and your team’s ideas and findings in English but improvement would be needed.
Collaborative Skills: You show some skill in participating productively in inter- and multicultural setting and teamwork.
ESR skills: You are able to identify and assess some ESR-related issues for international marketing and the action related to them and discuss some of their meaningful applications in the business practice.

Arviointikriteerit, hyvä (3)

Good 3
Critical and Analytical Understanding: You show ability to analyze and evaluate business data and consider possible approaches and outcomes for business in international marketing.
Applied Business Skills: You show the average-level skills in analyzing business challenges and trends and propose solutions for international marketing.
Communications Skills: You are able to present your and your team’s ideas and findings in a clear manner in English.
Collaborative Skills: You show skills in participating in a productive way in inter- and multicultural setting and teamwork.
ESR skills: You are able to identify and assess deeply and widely the ESR-related issues and to discuss their meaningful applications in international marketing.

Very Good 4
Critical and Analytical Skills: You show very good ability to analyze and evaluate international marketing-relevant information.
Applied Business Skills: You show skills with merit in analyzing business challenges and trends and proposing practical solutions for international marketing.
Communications Skills: You are able to present your team’s ideas and findings in a very good manner in English on a level clearly above average of your peers.
Collaborative Skills: You are able to show in a very good manner skill in participating productively in inter- and multicultural setting and demonstrate teamwork skills.
ESR Skills: You are able to identify on a very good width and depth the ESR-related issues and discuss their meaningful applications in international marketing.

Arviointikriteerit, kiitettävä (5)

Excellent 5
Critical and Analytical Understanding: You show excellent ability to analyse and evaluate academic and business information on international marketing.
Applied Business Skills: You show excellent skills in analyzing business challenges and trends and propose international marketing solutions.
Communications Skills: You are able to present your and your team’s ideas in a convincing manner in English.
Collaborative Skills: You show excellent skill in participating productively in inter- and multicultural setting and demonstrate teamwork skills.
ESR skills: You are able to identify and assess very deeply and widely the ESR-related issues and discuss their meaningful applications in international marketing.

Lisätiedot

Course grade will be formed by:
Individual assignments
Group work (incl. presentations and peer reviews)
Exam


Exchange students/Study Abroad/IB degree students 14
Students from Leonard De Vinci (Study Abroad programme) 32