Sosiaalinen media liiketoiminnassa (5 cr)

Evaluation scale

0-5

Objective

The student recognizes, understands and knows how to apply social media tools so that they are built on the presence of social media in the organization's needs. Tools Facebook, Twitter, LinkedIn, Youtube, Blog etc. The student is able to capitalize on SoMe's potential as a driver for customer flows in the business. Understand and be able to assist in organizing, organizing and integrating social media into the business plan of a business.

Content

The role of social media in business.
Social media as part of a business strategy.
Social media platforms for business: Facebook, LinkedIn, YouTube, Blogs, Twitter, Snapchat, Instragram, Pinterest.
Social Media Analysis Methods.
Optimizing social media.
How Some Platforms Are Designed to Meet Your Business Strategies

Materials

Kananen, J. 2018. Digimarkkinointi ja sosiaalisen median markkinointi. Jyväskylä: Jyväskylän ammattikorkeakoulu.(Kirjan Some-osa) McDonald, J. 2017 (tai uudempi). Social Media Marketing Workbook. Poland: Amazon Fullfilment

Completion alternatives

Exam 60 % or businesscase, exercise 40 %

Student workload

Vrtual 95 h, home work 40 h

Assessment criteria, satisfactory (1)

5 The student is able to utilize well social media tools in practice to help business.
4 The student knows how to use the SoMe tools in business quite well.
3 Students are able to utilize SoMe well in their own activities.
2 The student is able to utilize SoMe in his / her own business satisfactorily.
1 Students identify the means of social media and understand their operating principles.

Qualifications

Business planning, strategic buseiness plan (business plan, mission, strategies) and digital marketing.

Further information

The course is network implementation. Every week there are some tasks that are open only for that week. Tasks can not be done at their own pace. Exam will be virtual.