Verkkokauppa (3 cr)

Evaluation scale

0-5

Objective

The students have an overall picture of the role of electronic commerce in the operations of a company or of other organization, as well as of digital network economy. They understand the possibilities and challenges provided to companies by the utilization of the Internet and information networks. The students are familiar with the basic features and functions of the data systems related to electronic business.

Content

The basic concepts of e-commerce, development of e-commerce, customer relations management, marketing on the web; e-buying/administration, paying and data security; legislation of e-commerce

Materials

Lahtinen, T. 2013. Verkkokaupan käsikirja. Helsinki: Suomen yrityskirjat Oy

Completion alternatives

Exam, presentations

Student workload

Lectures 8 h. Presentations 12 h. Group work 60 h.

Assessment criteria, satisfactory (1)

Exam 70 %, Presentations 30 %
Excellent (5): The students understand holistically the application possibilities of information technology in companies and they can apply their knowledge in practice in a creative manner.
Good (4): The students can develop new services and business processes utilizing information systems
Good (3): The student can utilize the basics of methods and tools related to information systems, which can be used in business development.
Satisfactory (2): The student knows the basic terms related to information systems and web technologies. The student knows the basic applications of information systems.
Satisfactory (1): The student knows the basic terms related to information systems and web technologies.

Qualifications

ICT skills