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Urheilijan yhteistyösuhteet (5cr)

Code

General information


Timing
01.01.2020 - 31.07.2020
Implementation has ended.
Number of ECTS credits allocated
5 cr
Local portion
5 cr
Mode of delivery
Face-to-face
Unit
School of Business
Teaching languages
Finnish
Teachers
Aila Ahonen
Robert Päkk
Groups
VVO19S2
Yrittäjyys ja kauppa
Course
HTLMS002

Unfortunately, no reservations were found for the realization Urheilijan yhteistyösuhteet HTLMS002-0K0Z1. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.

Evaluation scale

Pass/Fail

Objective

The student will be able to recognise drivers and factors impacting ones overall well-being and career. The student will be able to recognise financial potential of one's athlete career and he understands the essentials of sport business planning for his own career. The student is able to develop a personal marketing or communication plan and he understands the opportunities and expectations of partnerships.

Content

This module introduces basic management and sponsorship agreements, the added value generated to both parties. The student gets familiar with the rights and obligations of the contracting parties. Additionally, new revenue creation opportunities of the athlete, the athlete company and taxation issues will be discussed.

Materials

Will be provided by the course lecturer.

Completion alternatives

Learning diary including personal marketing or communication plan.

Student workload

135H

Assessment criteria, satisfactory (1)

The student can evaluate and reflect ones skills and competences in order to develop the commercial potential of his career. The student is able critically evaluate the potential sponsorships and partnership offers.

Assessment criteria, approved/failed

You can evaluate and reflect your skills and competences in order to develop the commercial potential of your career. and make it tangible. You are able to critically evaluate the potential sponsorships and partnership offers, develop and utilise them in novel ways. You are able communicate with different stakeholders in a professional manner.

Qualifications

The module can be included to elective studies in every Degree Programme at JAMK but must be approved by the tutor teacher or study coordinator before starting them. The student can choose to take 1-3 courses from the module and they should be completed in the recommended order.

Further information

This course is only for Sport Academy students.

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