Sales and Marketing (5cr)

Evaluation scale

0-5

Objective

Purpose
During the course student will learn basics of sales and marketing and will learn the meaning of basic concepts of global marketing and customer segmentation. You will get acquainted with branding and different marketing methods. Course will also help to understand basics of planning sales process and monitoring of results. After the course you will have a perspective to sales work in practise.

Competencies
- awareness of economic, organizational and managerial issues (such as project management, risk and change management) in the industrial and business context
- ability to gather and interpret relevant data and handle complexity to inform judgements that include reflection on relevant social and ethical issues
- ability to manage complex technical or professional activities or projects, taking responsibility for decision making

Learning outcomes
The course provides you with tools for understanding knows the basics of sales and marketing, marketing methods and target setting for sales. You know the basics of sales and marketing in business to business case.

Execution methods

In the contact course student
- participates in teaching situations at JAMK
- independently studies the teaching materials
- Makes the assignments in groups
- participates visiting lectures and excursions that may be held during the course
- makes the exam independently

In the distant learning course student
- independently studies the teaching materials
- does part of the exercises independently
- does part of the exercises in groups
- makes the exam independently

Content

The main contents of the course are:

General of sales and marketing
Global marketing and segmentation
Branding and marketing mix
Sales process planning and monitoring
Selling in practise

Location and time

Main campus Spring 2026 classroom teaching

Materials

Lecturing materials, slides and videos

Back-up material
Donaldson: Sales management
Keegan, Green: Global marketing

Teaching methods

CLASSROOM TEACHING
- small group learning
- exercises
- learning tasks
- exam

Exam schedules

The possible date and method of the exam will be announced in the course opening information.

Completion alternatives

The admission procedures are described in the degree rule and the study guide. The teacher of the course will give you more information on possible specific course practices

Student workload

One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed in different ways depending on the course implementation.

Assessment criteria, satisfactory (1)

1: Student has gained knowledge at all the subjects described in the learning outcomes.

2: Student has gained knowledge at all the subjects described in the learning outcomes and is able to utilize this knowledge.

Assessment criteria, good (3)

3: Student understands all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

4: Student has attained an excellent level in almost all the subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Assessment criteria, excellent (5)

5: The student has attained an excellent level in all subjects described in the learning outcomes and is able to apply the skills he or she has learned.

Qualifications

At least 10 ECTS practical training

Further information

Avoin AMK: no limits
Campusonline: THIS COURSE IS NOT AVAILABLE IN CAMPUS ON-LINE