Curricula

Objective

The object of the course:
(Business) simulation improves your understanding and ability to manage a company's business in a dynamic and competitive environment. After completing this course, you apply especially the theoretical knowledge and experience of management accounting in real-time challenges (analyzing the market, following the competition, understanding consumer demand, the role of customer service, layout, pricing, implementing procurement and investment decisions, monitoring expenses, and developing and using human resources).

Course competences
Business competence: The student has a broad-based understanding of the small business (marketing, services, management, management accounting, finances etc.). The student utilizes knowledge-driven leadership to support decision-making.
Learning to learn: The student assesses and develops competence and learning methods in different learning environment (simulation platform).The student also takes responsibility for group learning and sharing what has been learned.
Operating in a workplace: The student s able to work constructively in a work community and promotes own and work community’s well-being. The student is able to act professionally in communication and interaction situations at a workplace. The student utilizes the opportunities offered by technology and digitization in work.
Proactive development: The student solves problem situations creatively and reforms operating methods together with others. The student is able to seek customer-oriented, sustainable and economically viable solutions, anticipating the future of the field.
Ethics: The student takes others into account and promotes equality and non-discrimination.
Internationality and multiculturalism: The student is able to communicate internationally in work tasks.

The learning objectives of the course
You (and your team) assess options of business action based on the data available, apply strategies and plan, document, communicate and justify your decisions using managerial accounting and business knowledge.
Your decisions lead to business profitability and success (in the simulation) measured with certain criteria.

Content

During the course you critically review, analyze and understand information available from the simulation platform (market reports and companies' income statements and balance sheets) and from academic and professional business sources to inform decisions in the retail business sphere. You apply disciplinary and interdisciplinary knowledge to analyze business challenges and trends to propose or take in action in the simulated market of service and retail business.
Strategic decision making, retail business dynamics, research and development, in-sourcing/outsourcing, competition benchmark, managing finances and organization, business analytics, business reporting and marketing analytics.

Assessment criteria, approved/failed

As part of the team, you evaluate business options based on available information, apply strategies and plan, document, communicate and justify your decisions using management accounting and business knowledge. Your decisions lead to business profitability, and also partly to other success (in the simulation) measured by other criteria. You show effort and commitment to the task.

Further information

The simulation game is used in advanced undergraduate, graduate and executive MBA programs in higher education and corporate training programs. The platform provides an opportunity to experience strategic positions for executing essential decisions for the company.