Curricula

Objectives

Object of the course
Purpose of the course is to offer you a versatile view of marketing; basic concepts, principles and also continuous changes in the field of marketing.

Course Competences
Ethics
Internationality and multiculturalism
Sustainable development
Learning to learn
Operating in a workplace

Aim of the course
Upon completion of this course you will understand the impacts of the marketing changes also in the marketing strategy and in the customer integration. After the course you will also understand the importance and meaning and of the digital marketing and how to utilise the possibilities of the digital marketing.

Content

Customer buying behaviour
Creating customer value
Sales and Marketing integration & strategies
Product/service offering
Importance of brand
Pricing process
Integrated marketing communications (IMC)
Social responsibility and ethics

Learning materials and recommended literature

Kotler, P., Armstrong, G., Harris, L. C., & He, H. (2020). Principles of marketing. Pearson. 8th edition. (Chapters: 11, 2, 3, 5, 6, 7, 8, 10, 14, 17, 20)

Teaching methods

Lectures and flipped learning; the course is divided into different learning themes. Each theme contains the following steps supporting students learning process:
1. Expertise lecture relating to each theme/track
2. Business life visitor (to be confirmed, different visitors for each term)
3. Individual assignments relating to each theme/track
4. Groupwork for the company

The support during the course will be available in the following way:
1. Introduction lecture to each track/theme
2. Collective feedback of the individual assignments by the lecturer
3. Peer review of the group work
4. Individual review at the end of the course in a written form

Practical training and working life connections

Business life visitors will have lectures relating to themes/tracks. (names to be confirmed)

Exam dates and retake possibilities

Groupworks are done both during the lessons and during the hours reserved for the group work.

Alternative completion methods

More information from the lecturer and JAMK Study Guide.

Student workload

Lectures 10*1,5 h = 15 h
Visiting lecturers 2*1,5h = 3 h (to be confirmed)
Individual assignments 54 h
Group work 34 h

Content scheduling

The course consists of individual assignments, interactive lectures, workshops and group assignments.

Further information for students

Grading will be based on individual assignments, group work and exam.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You understand the main concepts, theories and methods of marketing and you are able to describe the implementation with them. You address the topic from different points of view. You interpret the results and present development suggestions. You work in different problem solving situations independently and according to given instructions. You recognise your interaction skills and you are able work in a goal-oriented way in groups. You disclose and rationalise your perspectives. You take responsibility for your work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is illustrative but contains some illogicalities and shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying with JAMK reporting instructions.

Satisfactory 2
You understand the main concepts, theories and methods of marketing and you are able to implement these in the rationalisation of your conclusions. You can present applicable solutions based on the results. You have the practical skills to survive known situations. You can co-operate responsibly in problem-solving situations. You can adapt and develop your interaction skills to different situations. You take responsibility for your peers work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is logical and illustrative but has some shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying JAMK reporting instructions.

Evaluation criteria, good (3-4)

Good 3
You can analyse and categorise the main concepts and theories of marketing in your conclusions. You can combine different knowledge, skills and methods in problem solving situations. You can analyse and compare results and present an applicable solution based on them. You manage the practical skills you need to work independently. You show skills of solving problems related to this line of business. You can organise and take responsibility for your group’s work. You can argument your points of view in interaction. You can analyse and reason your expertise and improvement points in marketing. Your reporting is coherent, justifiable and illustrative. Your text is structured and there occurs occasional language and style errors. You follow JAMK reporting instructions.

Very good 4
You can evaluate, analyse and utilise the main concepts and theories of marketing in your conclusions. You can evaluate and explain the results and the process leading to them based on the set objectives. You show the ability to differentiate the relevant aspects and make a justifiable decision in multifunctional problems within this line of business. You can present applicable conclusions and development suggestions. You possess practical skills in which you apply the knowledge. You can organise the work of the community and take responsibility for the group tasks and problem solving. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You take responsibility for the development of the group and the individuals in it. You can analyse your expertise in different sectors reflectively and show your improvement in regards to marketing. Your reporting is logical, analytical and professional. Your text is structured, fluent and mainly error-free. You follow JAMK reporting instructions.

Evaluation criteria, excellent (5)

Excellent 5
You can critically evaluate and utilise the main theories, concepts, research, methods and principles of marketing in your solutions. You can define and interpret the central concepts and theories in this line of business based on accurate knowledge and research publications. You can produce new points of view and make generalisations. You evaluate, analyse and compare the process, results and recommendations in relation to set objectives and criteria. You possess the practical skills to develop the operations. You lead in a goal-oriented way, by taking responsibility for the projects and tasks in complicated problem solving situations. You work in co-operation and produce new and creative solutions by anticipating changes in the operating environment. You take responsibility for the development of the group and the individuals in it. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You reflect and develop your expertise in marketing critically, comprehensively and diversely. Your report cogently, presenting a logical and clear entity. You show critical thinking and your text is argumentative, insightful and almost error-free. You follow JAMK reporting instructions.

Objectives

Object of the course
Purpose of the course is to offer you a versatile view of marketing; basic concepts, principles and also continuous changes in the field of marketing.

Course Competences
Ethics
Internationality and multiculturalism
Sustainable development
Learning to learn
Operating in a workplace

Aim of the course
Upon completion of this course you will understand the impacts of the marketing changes also in the marketing strategy and in the customer integration. After the course you will also understand the importance and meaning and of the digital marketing and how to utilise the possibilities of the digital marketing.

Content

Customer buying behaviour
Creating customer value
Sales and Marketing integration & strategies
Product/service offering
Importance of brand
Pricing process
Integrated marketing communications (IMC)
Social responsibility and ethics

Time and location

100% class-room teaching. (some visitors might prefer online visits)

Learning materials and recommended literature

Kotler, P., Armstrong, G, Harris, L.C. & Piercy, N. 2013. Principles of Marketing. Pearson. 7th edition. (Chapters: 1, 2, 3, 5, 6, 7, 8, 14, 18, 20)

Teaching methods

Englanniksi
Flipped learning; the course is divided into different learning tracks/themes. Each track contains the following steps supporting students learning process:
1. Expertise lecture relating to the theme
2. Business life visitor for the theme/track (to be confirmed)
3. Workshops and groupworks relating to the track/theme
4. Individual assignments during the course

The support during the course will be available in the following way:
1. Introduction to each track/theme
2. Support during workshops
3. Peer review of the workshop tasks
4. Individual review at the end of the course in a written form
5. Collective feedback of the individual assignments by the lecturer

Exam dates and retake possibilities

Exam will be held on the week 50.

Student workload

Interactive lectures/workshops 12*2h = 24h (incl. visitors)
Individual assignments 30h
Group work 30h
Preparations to exam 28h

Further information for students

Final grade will be based on individual assignments, group work and exam.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You understand the main concepts, theories and methods of marketing and you are able to describe the implementation with them. You address the topic from different points of view. You interpret the results and present development suggestions. You work in different problem solving situations independently and according to given instructions. You recognise your interaction skills and you are able work in a goal-oriented way in groups. You disclose and rationalise your perspectives. You take responsibility for your work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is illustrative but contains some illogicalities and shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying with JAMK reporting instructions.

Satisfactory 2
You understand the main concepts, theories and methods of marketing and you are able to implement these in the rationalisation of your conclusions. You can present applicable solutions based on the results. You have the practical skills to survive known situations. You can co-operate responsibly in problem-solving situations. You can adapt and develop your interaction skills to different situations. You take responsibility for your peers work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is logical and illustrative but has some shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying JAMK reporting instructions.

Evaluation criteria, good (3-4)

Good 3
You can analyse and categorise the main concepts and theories of marketing in your conclusions. You can combine different knowledge, skills and methods in problem solving situations. You can analyse and compare results and present an applicable solution based on them. You manage the practical skills you need to work independently. You show skills of solving problems related to this line of business. You can organise and take responsibility for your group’s work. You can argument your points of view in interaction. You can analyse and reason your expertise and improvement points in marketing. Your reporting is coherent, justifiable and illustrative. Your text is structured and there occurs occasional language and style errors. You follow JAMK reporting instructions.

Very good 4
You can evaluate, analyse and utilise the main concepts and theories of marketing in your conclusions. You can evaluate and explain the results and the process leading to them based on the set objectives. You show the ability to differentiate the relevant aspects and make a justifiable decision in multifunctional problems within this line of business. You can present applicable conclusions and development suggestions. You possess practical skills in which you apply the knowledge. You can organise the work of the community and take responsibility for the group tasks and problem solving. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You take responsibility for the development of the group and the individuals in it. You can analyse your expertise in different sectors reflectively and show your improvement in regards to marketing. Your reporting is logical, analytical and professional. Your text is structured, fluent and mainly error-free. You follow JAMK reporting instructions.

Evaluation criteria, excellent (5)

Excellent 5
You can critically evaluate and utilise the main theories, concepts, research, methods and principles of marketing in your solutions. You can define and interpret the central concepts and theories in this line of business based on accurate knowledge and research publications. You can produce new points of view and make generalisations. You evaluate, analyse and compare the process, results and recommendations in relation to set objectives and criteria. You possess the practical skills to develop the operations. You lead in a goal-oriented way, by taking responsibility for the projects and tasks in complicated problem solving situations. You work in co-operation and produce new and creative solutions by anticipating changes in the operating environment. You take responsibility for the development of the group and the individuals in it. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You reflect and develop your expertise in marketing critically, comprehensively and diversely. Your report cogently, presenting a logical and clear entity. You show critical thinking and your text is argumentative, insightful and almost error-free. You follow JAMK reporting instructions.

Objectives

Object of the course
Purpose of the course is to offer you a versatile view of marketing; basic concepts, principles and also continuous changes in the field of marketing.

Course Competences
Ethics
Internationality and multiculturalism
Sustainable development
Learning to learn
Operating in a workplace

Aim of the course
Upon completion of this course you will understand the impacts of the marketing changes also in the marketing strategy and in the customer integration. After the course you will also understand the importance and meaning and of the digital marketing and how to utilise the possibilities of the digital marketing.

Content

Customer buying behaviour
Creating customer value
Sales and Marketing integration & strategies
Product/service offering
Importance of brand
Pricing process
Integrated marketing communications (IMC)
Social responsibility and ethics

Time and location

100% luokkaopetus.

Learning materials and recommended literature

Kotler, P., Armstrong, G, Harris, L.C. & Piercy, N. 2013. Principles of Marketing. Pearson. 7th edition. (Chapters: 1, 2, 3, 5, 6, 7, 8, 14, 18, 20)

Teaching methods

Flipped learning; the course is divided into different learning tracks/themes. Each track contains the following steps supporting students learning process:
1. Expertise lecture relating to the theme
2. Business life visitor for the theme/track (to be confirmed)
3. Workshops and groupworks relating to the track/theme
4. Individual assignments during the course

The support during the course will be available in the following way:
1. Introduction to each track/theme
2. Support during workshops
3. Peer review of the workshop tasks
4. Individual review at the end of the course in a written form
5. Collective feedback of the individual assignments by the lecturer

Exam dates and retake possibilities

Exam will be held at the end of the course, exact schedule will be announced in the first lecture of the course.

Student workload

Luennot 12*2h = 24h (incl. visitors)
Individual assignments 30h
Group work 30h
Preparations to exam 28h

Further information for students

Final grade will be based on individual assignments, group work and exam.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You understand the main concepts, theories and methods of marketing and you are able to describe the implementation with them. You address the topic from different points of view. You interpret the results and present development suggestions. You work in different problem solving situations independently and according to given instructions. You recognise your interaction skills and you are able work in a goal-oriented way in groups. You disclose and rationalise your perspectives. You take responsibility for your work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is illustrative but contains some illogicalities and shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying with JAMK reporting instructions.

Satisfactory 2
You understand the main concepts, theories and methods of marketing and you are able to implement these in the rationalisation of your conclusions. You can present applicable solutions based on the results. You have the practical skills to survive known situations. You can co-operate responsibly in problem-solving situations. You can adapt and develop your interaction skills to different situations. You take responsibility for your peers work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is logical and illustrative but has some shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying JAMK reporting instructions.

Evaluation criteria, good (3-4)

Good 3
You can analyse and categorise the main concepts and theories of marketing in your conclusions. You can combine different knowledge, skills and methods in problem solving situations. You can analyse and compare results and present an applicable solution based on them. You manage the practical skills you need to work independently. You show skills of solving problems related to this line of business. You can organise and take responsibility for your group’s work. You can argument your points of view in interaction. You can analyse and reason your expertise and improvement points in marketing. Your reporting is coherent, justifiable and illustrative. Your text is structured and there occurs occasional language and style errors. You follow JAMK reporting instructions.

Very good 4
You can evaluate, analyse and utilise the main concepts and theories of marketing in your conclusions. You can evaluate and explain the results and the process leading to them based on the set objectives. You show the ability to differentiate the relevant aspects and make a justifiable decision in multifunctional problems within this line of business. You can present applicable conclusions and development suggestions. You possess practical skills in which you apply the knowledge. You can organise the work of the community and take responsibility for the group tasks and problem solving. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You take responsibility for the development of the group and the individuals in it. You can analyse your expertise in different sectors reflectively and show your improvement in regards to marketing. Your reporting is logical, analytical and professional. Your text is structured, fluent and mainly error-free. You follow JAMK reporting instructions.

Evaluation criteria, excellent (5)

Excellent 5
You can critically evaluate and utilise the main theories, concepts, research, methods and principles of marketing in your solutions. You can define and interpret the central concepts and theories in this line of business based on accurate knowledge and research publications. You can produce new points of view and make generalisations. You evaluate, analyse and compare the process, results and recommendations in relation to set objectives and criteria. You possess the practical skills to develop the operations. You lead in a goal-oriented way, by taking responsibility for the projects and tasks in complicated problem solving situations. You work in co-operation and produce new and creative solutions by anticipating changes in the operating environment. You take responsibility for the development of the group and the individuals in it. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You reflect and develop your expertise in marketing critically, comprehensively and diversely. Your report cogently, presenting a logical and clear entity. You show critical thinking and your text is argumentative, insightful and almost error-free. You follow JAMK reporting instructions.

Objectives

Object of the course
Purpose of the course is to offer you a versatile view of marketing; basic concepts, principles and also continuous changes in the field of marketing.

Course Competences
Ethics
Internationality and multiculturalism
Sustainable development
Learning to learn
Operating in a workplace

Aim of the course
Upon completion of this course you will understand the impacts of the marketing changes also in the marketing strategy and in the customer integration. After the course you will also understand the importance and meaning and of the digital marketing and how to utilise the possibilities of the digital marketing.

Content

Customer buying behaviour
Creating customer value
Sales and Marketing integration & strategies
Product/service offering
Importance of brand
Pricing process
Integrated marketing communications (IMC)
Social responsibility and ethics

Learning materials and recommended literature

Kirjallisuus mm:
Kotler, P., Armstrong, G, Harris, L.C. & Piercy, N. 2013. Principles of Marketing. Pearson. 7th edition. (Kappaleet: 1, 2, 3, 5, 6, 7, 8, 14, 18, 20)
Bergström, S. & Leppänen, A. 2015. Yrityksen asiakasmarkkinointi. 16. uud. p.
Keuruu: Edita. tai uudempi painos.
Pride, W.M.; Ferrel, O.C., Lukas, B.; Schembri, S.; Niininen, O.; & Casidy, R. (2017). Marketing Principles.
Seth Godin: This is marketing
Rauhala, Mervi & Vikström, Tarja: Storytelling työkaluna – Vaikuta tarinoilla bisneksessä
Ruokolainen Pekka: Brändikäsikirja
Ruola, Eka: Markkinoinnin uudet 4 P:tä
Rummukainen, Mikko & Hakola, Ida & Hiila, Ilona: Sisältömarkkinoinnin työkalut
Lillberg, Petteri & Mattila, Riku: Kestävä markkinointi – Ilmastonmuutosopas brändeille, Alma

Teaching methods

Tiimitreenit, itsenäinen työskentely, ryhmätyöskentely, kirjallisuus, oppimistehtävät.

Further information for students

Avoin amk 5 (sis. max-määrään)
Opintojakson arviointimenetelmiä ovat:
Oman osaamisen arviointi käsiteltyyn teemaan liittyen (reflektiopaperi).
Osaamisen arviointi ja opintojakson arvosana perustuvat opintojakson tehtävien perusteella.
Osallistuminen dialogitreeneihin, kirjallinen tehtävä, asiakaskäynnit ja esittely ta-media.fi -sivulle.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You understand the main concepts, theories and methods of marketing and you are able to describe the implementation with them. You address the topic from different points of view. You interpret the results and present development suggestions. You work in different problem solving situations independently and according to given instructions. You recognise your interaction skills and you are able work in a goal-oriented way in groups. You disclose and rationalise your perspectives. You take responsibility for your work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is illustrative but contains some illogicalities and shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying with JAMK reporting instructions.

Satisfactory 2
You understand the main concepts, theories and methods of marketing and you are able to implement these in the rationalisation of your conclusions. You can present applicable solutions based on the results. You have the practical skills to survive known situations. You can co-operate responsibly in problem-solving situations. You can adapt and develop your interaction skills to different situations. You take responsibility for your peers work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is logical and illustrative but has some shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying JAMK reporting instructions.

Evaluation criteria, good (3-4)

Good 3
You can analyse and categorise the main concepts and theories of marketing in your conclusions. You can combine different knowledge, skills and methods in problem solving situations. You can analyse and compare results and present an applicable solution based on them. You manage the practical skills you need to work independently. You show skills of solving problems related to this line of business. You can organise and take responsibility for your group’s work. You can argument your points of view in interaction. You can analyse and reason your expertise and improvement points in marketing. Your reporting is coherent, justifiable and illustrative. Your text is structured and there occurs occasional language and style errors. You follow JAMK reporting instructions.

Very good 4
You can evaluate, analyse and utilise the main concepts and theories of marketing in your conclusions. You can evaluate and explain the results and the process leading to them based on the set objectives. You show the ability to differentiate the relevant aspects and make a justifiable decision in multifunctional problems within this line of business. You can present applicable conclusions and development suggestions. You possess practical skills in which you apply the knowledge. You can organise the work of the community and take responsibility for the group tasks and problem solving. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You take responsibility for the development of the group and the individuals in it. You can analyse your expertise in different sectors reflectively and show your improvement in regards to marketing. Your reporting is logical, analytical and professional. Your text is structured, fluent and mainly error-free. You follow JAMK reporting instructions.

Evaluation criteria, excellent (5)

Excellent 5
You can critically evaluate and utilise the main theories, concepts, research, methods and principles of marketing in your solutions. You can define and interpret the central concepts and theories in this line of business based on accurate knowledge and research publications. You can produce new points of view and make generalisations. You evaluate, analyse and compare the process, results and recommendations in relation to set objectives and criteria. You possess the practical skills to develop the operations. You lead in a goal-oriented way, by taking responsibility for the projects and tasks in complicated problem solving situations. You work in co-operation and produce new and creative solutions by anticipating changes in the operating environment. You take responsibility for the development of the group and the individuals in it. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You reflect and develop your expertise in marketing critically, comprehensively and diversely. Your report cogently, presenting a logical and clear entity. You show critical thinking and your text is argumentative, insightful and almost error-free. You follow JAMK reporting instructions.

Objectives

Object of the course
Purpose of the course is to offer you a versatile view of marketing; basic concepts, principles and also continuous changes in the field of marketing.

Course Competences
Ethics
Internationality and multiculturalism
Sustainable development
Learning to learn
Operating in a workplace

Aim of the course
Upon completion of this course you will understand the impacts of the marketing changes also in the marketing strategy and in the customer integration. After the course you will also understand the importance and meaning and of the digital marketing and how to utilise the possibilities of the digital marketing.

Content

Customer buying behaviour
Creating customer value
Sales and Marketing integration & strategies
Product/service offering
Importance of brand
Pricing process
Integrated marketing communications (IMC)
Social responsibility and ethics

Time and location

100% luokkaopetus.

Learning materials and recommended literature

Kotler, P., Armstrong, G, Harris, L.C. & Piercy, N. 2013. Principles of Marketing. Pearson. 7th edition. (Chapters: 1, 2, 3, 5, 6, 7, 8, 14, 18, 20)

Teaching methods

Flipped learning; the course is divided into different learning tracks/themes. Each track contains the following steps supporting students learning process:
1. Expertise lecture relating to the theme
2. Business life visitor for the theme/track (to be confirmed)
3. Workshops and groupworks relating to the track/theme
4. Individual assignments during the course

The support during the course will be available in the following way:
1. Introduction to each track/theme
2. Support during workshops
3. Peer review of the workshop tasks
4. Individual review at the end of the course in a written form
5. Collective feedback of the individual assignments by the lecturer

Exam dates and retake possibilities

Exam will be held at the end of the course, exact schedule will be announced in the first lecture of the course.

Student workload

Luennot 12*2h = 24h (incl. visitors)
Individual assignments 30h
Group work 30h
Preparations to exam 28h

Further information for students

Final grade will be based on individual assignments, group work and exam.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You understand the main concepts, theories and methods of marketing and you are able to describe the implementation with them. You address the topic from different points of view. You interpret the results and present development suggestions. You work in different problem solving situations independently and according to given instructions. You recognise your interaction skills and you are able work in a goal-oriented way in groups. You disclose and rationalise your perspectives. You take responsibility for your work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is illustrative but contains some illogicalities and shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying with JAMK reporting instructions.

Satisfactory 2
You understand the main concepts, theories and methods of marketing and you are able to implement these in the rationalisation of your conclusions. You can present applicable solutions based on the results. You have the practical skills to survive known situations. You can co-operate responsibly in problem-solving situations. You can adapt and develop your interaction skills to different situations. You take responsibility for your peers work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is logical and illustrative but has some shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying JAMK reporting instructions.

Evaluation criteria, good (3-4)

Good 3
You can analyse and categorise the main concepts and theories of marketing in your conclusions. You can combine different knowledge, skills and methods in problem solving situations. You can analyse and compare results and present an applicable solution based on them. You manage the practical skills you need to work independently. You show skills of solving problems related to this line of business. You can organise and take responsibility for your group’s work. You can argument your points of view in interaction. You can analyse and reason your expertise and improvement points in marketing. Your reporting is coherent, justifiable and illustrative. Your text is structured and there occurs occasional language and style errors. You follow JAMK reporting instructions.

Very good 4
You can evaluate, analyse and utilise the main concepts and theories of marketing in your conclusions. You can evaluate and explain the results and the process leading to them based on the set objectives. You show the ability to differentiate the relevant aspects and make a justifiable decision in multifunctional problems within this line of business. You can present applicable conclusions and development suggestions. You possess practical skills in which you apply the knowledge. You can organise the work of the community and take responsibility for the group tasks and problem solving. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You take responsibility for the development of the group and the individuals in it. You can analyse your expertise in different sectors reflectively and show your improvement in regards to marketing. Your reporting is logical, analytical and professional. Your text is structured, fluent and mainly error-free. You follow JAMK reporting instructions.

Evaluation criteria, excellent (5)

Excellent 5
You can critically evaluate and utilise the main theories, concepts, research, methods and principles of marketing in your solutions. You can define and interpret the central concepts and theories in this line of business based on accurate knowledge and research publications. You can produce new points of view and make generalisations. You evaluate, analyse and compare the process, results and recommendations in relation to set objectives and criteria. You possess the practical skills to develop the operations. You lead in a goal-oriented way, by taking responsibility for the projects and tasks in complicated problem solving situations. You work in co-operation and produce new and creative solutions by anticipating changes in the operating environment. You take responsibility for the development of the group and the individuals in it. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You reflect and develop your expertise in marketing critically, comprehensively and diversely. Your report cogently, presenting a logical and clear entity. You show critical thinking and your text is argumentative, insightful and almost error-free. You follow JAMK reporting instructions.

Objectives

Object of the course
Purpose of the course is to offer you a versatile view of marketing; basic concepts, principles and also continuous changes in the field of marketing.

Course Competences
Ethics
Internationality and multiculturalism
Sustainable development
Learning to learn
Operating in a workplace

Aim of the course
Upon completion of this course you will understand the impacts of the marketing changes also in the marketing strategy and in the customer integration. After the course you will also understand the importance and meaning and of the digital marketing and how to utilise the possibilities of the digital marketing.

Content

Customer buying behaviour
Creating customer value
Sales and Marketing integration & strategies
Product/service offering
Importance of brand
Pricing process
Integrated marketing communications (IMC)
Social responsibility and ethics

Time and location

100% virtual learning.

Learning materials and recommended literature

Kotler, P., Armstrong, G, Harris, L.C. & Piercy, N. 2013. Principles of Marketing. Pearson. 7th edition. (Chapters: 1, 2, 3, 5, 6, 7, 8, 14, 18, 20)

Teaching methods

Flipped learning; the course is divided into different learning tracks/themes. Each track contains the following steps supporting students learning process:
1. Expertise lecture relating to the theme
2. Business life visitor for the theme/track (to be confirmed)
3. Workshops and groupworks relating to the track/theme
4. Individual assignments during the course

The support during the course will be available in the following way:
1. Introduction to each track/theme
2. Support during workshops
3. Peer review of the workshop tasks
4. Individual review at the end of the course in a written form
5. Collective feedback of the individual assignments by the lecturer

Exam dates and retake possibilities

Exam will be held on the week 50.

Student workload

Webinars 12*2h = 24h (incl. visitors)
Individual assignments 30h
Group work 30h
Preparations to exam 28h

Further information for students

Final grade will be based on individual assignments, group work and exam.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You understand the main concepts, theories and methods of marketing and you are able to describe the implementation with them. You address the topic from different points of view. You interpret the results and present development suggestions. You work in different problem solving situations independently and according to given instructions. You recognise your interaction skills and you are able work in a goal-oriented way in groups. You disclose and rationalise your perspectives. You take responsibility for your work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is illustrative but contains some illogicalities and shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying with JAMK reporting instructions.

Satisfactory 2
You understand the main concepts, theories and methods of marketing and you are able to implement these in the rationalisation of your conclusions. You can present applicable solutions based on the results. You have the practical skills to survive known situations. You can co-operate responsibly in problem-solving situations. You can adapt and develop your interaction skills to different situations. You take responsibility for your peers work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is logical and illustrative but has some shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying JAMK reporting instructions.

Evaluation criteria, good (3-4)

Good 3
You can analyse and categorise the main concepts and theories of marketing in your conclusions. You can combine different knowledge, skills and methods in problem solving situations. You can analyse and compare results and present an applicable solution based on them. You manage the practical skills you need to work independently. You show skills of solving problems related to this line of business. You can organise and take responsibility for your group’s work. You can argument your points of view in interaction. You can analyse and reason your expertise and improvement points in marketing. Your reporting is coherent, justifiable and illustrative. Your text is structured and there occurs occasional language and style errors. You follow JAMK reporting instructions.

Very good 4
You can evaluate, analyse and utilise the main concepts and theories of marketing in your conclusions. You can evaluate and explain the results and the process leading to them based on the set objectives. You show the ability to differentiate the relevant aspects and make a justifiable decision in multifunctional problems within this line of business. You can present applicable conclusions and development suggestions. You possess practical skills in which you apply the knowledge. You can organise the work of the community and take responsibility for the group tasks and problem solving. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You take responsibility for the development of the group and the individuals in it. You can analyse your expertise in different sectors reflectively and show your improvement in regards to marketing. Your reporting is logical, analytical and professional. Your text is structured, fluent and mainly error-free. You follow JAMK reporting instructions.

Evaluation criteria, excellent (5)

Excellent 5
You can critically evaluate and utilise the main theories, concepts, research, methods and principles of marketing in your solutions. You can define and interpret the central concepts and theories in this line of business based on accurate knowledge and research publications. You can produce new points of view and make generalisations. You evaluate, analyse and compare the process, results and recommendations in relation to set objectives and criteria. You possess the practical skills to develop the operations. You lead in a goal-oriented way, by taking responsibility for the projects and tasks in complicated problem solving situations. You work in co-operation and produce new and creative solutions by anticipating changes in the operating environment. You take responsibility for the development of the group and the individuals in it. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You reflect and develop your expertise in marketing critically, comprehensively and diversely. Your report cogently, presenting a logical and clear entity. You show critical thinking and your text is argumentative, insightful and almost error-free. You follow JAMK reporting instructions.

Objectives

Object of the course
Purpose of the course is to offer you a versatile view of marketing; basic concepts, principles and also continuous changes in the field of marketing.

Course Competences
Ethics
Internationality and multiculturalism
Sustainable development
Learning to learn
Operating in a workplace

Aim of the course
Upon completion of this course you will understand the impacts of the marketing changes also in the marketing strategy and in the customer integration. After the course you will also understand the importance and meaning and of the digital marketing and how to utilise the possibilities of the digital marketing.

Content

Customer buying behaviour
Creating customer value
Sales and Marketing integration & strategies
Product/service offering
Importance of brand
Pricing process
Integrated marketing communications (IMC)
Social responsibility and ethics

Learning materials and recommended literature

Kotler, P., Armstrong, G, Harris, L.C. & Piercy, N. 2013. Principles of Marketing. Pearson. 7th edition. (Chapters: 1, 2, 3, 5, 6, 7, 8, 14, 18, 20)

Teaching methods

Lectures and flipped learning; the course is divided into different learning themes. Each theme contains the following steps supporting students learning process:
1. Expertise lecture relating to each theme/track
2. Business life visitor (to be confirmed, different visitors for each term)
3. Individual assignments relating to each theme/track
4. Groupwork for the company

The support during the course will be available in the following way:
1. Introduction lecture to each track/theme
2. Collective feedback of the individual assignments by the lecturer
3. Peer review of the group work
4. Individual review at the end of the course in a written form

Practical training and working life connections

Business life visitors will have lectures relating to themes/tracks. (names to be confirmed)

Exam dates and retake possibilities

Groupworks are done both during the lessons and during the hours reserved for the group work.

Alternative completion methods

More information from the lecturer and JAMK Study Guide.

Student workload

Lectures 8*2h = 16 h
Visiting lecturers 4*1,5h = 6h (to be confirmed)
Individual assignments 54 h
Group work 32 h

Content scheduling

The course consists of individual assignments, interactive lectures, workshops and group assignments.

Further information for students

Grading will be based on individual assignments and group work.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You understand the main concepts, theories and methods of marketing and you are able to describe the implementation with them. You address the topic from different points of view. You interpret the results and present development suggestions. You work in different problem solving situations independently and according to given instructions. You recognise your interaction skills and you are able work in a goal-oriented way in groups. You disclose and rationalise your perspectives. You take responsibility for your work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is illustrative but contains some illogicalities and shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying with JAMK reporting instructions.

Satisfactory 2
You understand the main concepts, theories and methods of marketing and you are able to implement these in the rationalisation of your conclusions. You can present applicable solutions based on the results. You have the practical skills to survive known situations. You can co-operate responsibly in problem-solving situations. You can adapt and develop your interaction skills to different situations. You take responsibility for your peers work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is logical and illustrative but has some shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying JAMK reporting instructions.

Evaluation criteria, good (3-4)

Good 3
You can analyse and categorise the main concepts and theories of marketing in your conclusions. You can combine different knowledge, skills and methods in problem solving situations. You can analyse and compare results and present an applicable solution based on them. You manage the practical skills you need to work independently. You show skills of solving problems related to this line of business. You can organise and take responsibility for your group’s work. You can argument your points of view in interaction. You can analyse and reason your expertise and improvement points in marketing. Your reporting is coherent, justifiable and illustrative. Your text is structured and there occurs occasional language and style errors. You follow JAMK reporting instructions.

Very good 4
You can evaluate, analyse and utilise the main concepts and theories of marketing in your conclusions. You can evaluate and explain the results and the process leading to them based on the set objectives. You show the ability to differentiate the relevant aspects and make a justifiable decision in multifunctional problems within this line of business. You can present applicable conclusions and development suggestions. You possess practical skills in which you apply the knowledge. You can organise the work of the community and take responsibility for the group tasks and problem solving. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You take responsibility for the development of the group and the individuals in it. You can analyse your expertise in different sectors reflectively and show your improvement in regards to marketing. Your reporting is logical, analytical and professional. Your text is structured, fluent and mainly error-free. You follow JAMK reporting instructions.

Evaluation criteria, excellent (5)

Excellent 5
You can critically evaluate and utilise the main theories, concepts, research, methods and principles of marketing in your solutions. You can define and interpret the central concepts and theories in this line of business based on accurate knowledge and research publications. You can produce new points of view and make generalisations. You evaluate, analyse and compare the process, results and recommendations in relation to set objectives and criteria. You possess the practical skills to develop the operations. You lead in a goal-oriented way, by taking responsibility for the projects and tasks in complicated problem solving situations. You work in co-operation and produce new and creative solutions by anticipating changes in the operating environment. You take responsibility for the development of the group and the individuals in it. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You reflect and develop your expertise in marketing critically, comprehensively and diversely. Your report cogently, presenting a logical and clear entity. You show critical thinking and your text is argumentative, insightful and almost error-free. You follow JAMK reporting instructions.

Objectives

Object of the course
Purpose of the course is to offer you a versatile view of marketing; basic concepts, principles and also continuous changes in the field of marketing.

Course Competences
Ethics
Internationality and multiculturalism
Sustainable development
Learning to learn
Operating in a workplace

Aim of the course
Upon completion of this course you will understand the impacts of the marketing changes also in the marketing strategy and in the customer integration. After the course you will also understand the importance and meaning and of the digital marketing and how to utilise the possibilities of the digital marketing.

Content

Customer buying behaviour
Creating customer value
Sales and Marketing integration & strategies
Product/service offering
Importance of brand
Pricing process
Integrated marketing communications (IMC)
Social responsibility and ethics

Time and location

100% class-room teaching. (some visitors might prefer online visits)

Learning materials and recommended literature

Kotler, P., Armstrong, G, Harris, L.C. & Piercy, N. 2013. Principles of Marketing. Pearson. 7th edition. (Chapters: 1, 2, 3, 5, 6, 7, 8, 14, 18, 20)

Teaching methods

Englanniksi
Flipped learning; the course is divided into different learning tracks/themes. Each track contains the following steps supporting students learning process:
1. Expertise lecture relating to the theme
2. Business life visitor for the theme/track (to be confirmed)
3. Workshops and groupworks relating to the track/theme
4. Individual assignments during the course

The support during the course will be available in the following way:
1. Introduction to each track/theme
2. Support during workshops
3. Peer review of the workshop tasks
4. Individual review at the end of the course in a written form
5. Collective feedback of the individual assignments by the lecturer

Exam dates and retake possibilities

Exam will be held on the week 50.

Student workload

Interactive lectures/workshops 12*2h = 24h (incl. visitors)
Individual assignments 30h
Group work 30h
Preparations to exam 28h

Further information for students

Final grade will be based on individual assignments, group work and exam.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You understand the main concepts, theories and methods of marketing and you are able to describe the implementation with them. You address the topic from different points of view. You interpret the results and present development suggestions. You work in different problem solving situations independently and according to given instructions. You recognise your interaction skills and you are able work in a goal-oriented way in groups. You disclose and rationalise your perspectives. You take responsibility for your work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is illustrative but contains some illogicalities and shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying with JAMK reporting instructions.

Satisfactory 2
You understand the main concepts, theories and methods of marketing and you are able to implement these in the rationalisation of your conclusions. You can present applicable solutions based on the results. You have the practical skills to survive known situations. You can co-operate responsibly in problem-solving situations. You can adapt and develop your interaction skills to different situations. You take responsibility for your peers work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is logical and illustrative but has some shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying JAMK reporting instructions.

Evaluation criteria, good (3-4)

Good 3
You can analyse and categorise the main concepts and theories of marketing in your conclusions. You can combine different knowledge, skills and methods in problem solving situations. You can analyse and compare results and present an applicable solution based on them. You manage the practical skills you need to work independently. You show skills of solving problems related to this line of business. You can organise and take responsibility for your group’s work. You can argument your points of view in interaction. You can analyse and reason your expertise and improvement points in marketing. Your reporting is coherent, justifiable and illustrative. Your text is structured and there occurs occasional language and style errors. You follow JAMK reporting instructions.

Very good 4
You can evaluate, analyse and utilise the main concepts and theories of marketing in your conclusions. You can evaluate and explain the results and the process leading to them based on the set objectives. You show the ability to differentiate the relevant aspects and make a justifiable decision in multifunctional problems within this line of business. You can present applicable conclusions and development suggestions. You possess practical skills in which you apply the knowledge. You can organise the work of the community and take responsibility for the group tasks and problem solving. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You take responsibility for the development of the group and the individuals in it. You can analyse your expertise in different sectors reflectively and show your improvement in regards to marketing. Your reporting is logical, analytical and professional. Your text is structured, fluent and mainly error-free. You follow JAMK reporting instructions.

Evaluation criteria, excellent (5)

Excellent 5
You can critically evaluate and utilise the main theories, concepts, research, methods and principles of marketing in your solutions. You can define and interpret the central concepts and theories in this line of business based on accurate knowledge and research publications. You can produce new points of view and make generalisations. You evaluate, analyse and compare the process, results and recommendations in relation to set objectives and criteria. You possess the practical skills to develop the operations. You lead in a goal-oriented way, by taking responsibility for the projects and tasks in complicated problem solving situations. You work in co-operation and produce new and creative solutions by anticipating changes in the operating environment. You take responsibility for the development of the group and the individuals in it. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You reflect and develop your expertise in marketing critically, comprehensively and diversely. Your report cogently, presenting a logical and clear entity. You show critical thinking and your text is argumentative, insightful and almost error-free. You follow JAMK reporting instructions.

Objectives

Object of the course
Purpose of the course is to offer you a versatile view of marketing; basic concepts, principles and also continuous changes in the field of marketing.

Course Competences
Ethics
Internationality and multiculturalism
Sustainable development
Learning to learn
Operating in a workplace

Aim of the course
Upon completion of this course you will understand the impacts of the marketing changes also in the marketing strategy and in the customer integration. After the course you will also understand the importance and meaning and of the digital marketing and how to utilise the possibilities of the digital marketing.

Content

Customer buying behaviour
Creating customer value
Sales and Marketing integration & strategies
Product/service offering
Importance of brand
Pricing process
Integrated marketing communications (IMC)
Social responsibility and ethics

Time and location

100% virtual learning.

Learning materials and recommended literature

Kotler, P., Armstrong, G, Harris, L.C. & Piercy, N. 2013. Principles of Marketing. Pearson. 7th edition. (Chapters: 1, 2, 3, 5, 6, 7, 8, 14, 18, 20)

Teaching methods

Flipped learning; the course is divided into different learning tracks/themes. Each track contains the following steps supporting students learning process:
1. Expertise lecture relating to the theme
2. Business life visitor for the theme/track (to be confirmed)
3. Workshops and groupworks relating to the track/theme
4. Individual assignments during the course

The support during the course will be available in the following way:
1. Introduction to each track/theme
2. Support during workshops
3. Peer review of the workshop tasks
4. Individual review at the end of the course in a written form
5. Collective feedback of the individual assignments by the lecturer

Exam dates and retake possibilities

Exam will be held on the week 50.

Student workload

Webinars 12*2h = 24h (incl. visitors)
Individual assignments 30h
Group work 30h
Preparations to exam 28h

Further information for students

Final grade will be based on individual assignments, group work and exam.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You understand the main concepts, theories and methods of marketing and you are able to describe the implementation with them. You address the topic from different points of view. You interpret the results and present development suggestions. You work in different problem solving situations independently and according to given instructions. You recognise your interaction skills and you are able work in a goal-oriented way in groups. You disclose and rationalise your perspectives. You take responsibility for your work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is illustrative but contains some illogicalities and shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying with JAMK reporting instructions.

Satisfactory 2
You understand the main concepts, theories and methods of marketing and you are able to implement these in the rationalisation of your conclusions. You can present applicable solutions based on the results. You have the practical skills to survive known situations. You can co-operate responsibly in problem-solving situations. You can adapt and develop your interaction skills to different situations. You take responsibility for your peers work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is logical and illustrative but has some shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying JAMK reporting instructions.

Evaluation criteria, good (3-4)

Good 3
You can analyse and categorise the main concepts and theories of marketing in your conclusions. You can combine different knowledge, skills and methods in problem solving situations. You can analyse and compare results and present an applicable solution based on them. You manage the practical skills you need to work independently. You show skills of solving problems related to this line of business. You can organise and take responsibility for your group’s work. You can argument your points of view in interaction. You can analyse and reason your expertise and improvement points in marketing. Your reporting is coherent, justifiable and illustrative. Your text is structured and there occurs occasional language and style errors. You follow JAMK reporting instructions.

Very good 4
You can evaluate, analyse and utilise the main concepts and theories of marketing in your conclusions. You can evaluate and explain the results and the process leading to them based on the set objectives. You show the ability to differentiate the relevant aspects and make a justifiable decision in multifunctional problems within this line of business. You can present applicable conclusions and development suggestions. You possess practical skills in which you apply the knowledge. You can organise the work of the community and take responsibility for the group tasks and problem solving. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You take responsibility for the development of the group and the individuals in it. You can analyse your expertise in different sectors reflectively and show your improvement in regards to marketing. Your reporting is logical, analytical and professional. Your text is structured, fluent and mainly error-free. You follow JAMK reporting instructions.

Evaluation criteria, excellent (5)

Excellent 5
You can critically evaluate and utilise the main theories, concepts, research, methods and principles of marketing in your solutions. You can define and interpret the central concepts and theories in this line of business based on accurate knowledge and research publications. You can produce new points of view and make generalisations. You evaluate, analyse and compare the process, results and recommendations in relation to set objectives and criteria. You possess the practical skills to develop the operations. You lead in a goal-oriented way, by taking responsibility for the projects and tasks in complicated problem solving situations. You work in co-operation and produce new and creative solutions by anticipating changes in the operating environment. You take responsibility for the development of the group and the individuals in it. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You reflect and develop your expertise in marketing critically, comprehensively and diversely. Your report cogently, presenting a logical and clear entity. You show critical thinking and your text is argumentative, insightful and almost error-free. You follow JAMK reporting instructions.

Objectives

Object of the course
Purpose of the course is to offer you a versatile view of marketing; basic concepts, principles and also continuous changes in the field of marketing.

Course Competences
Ethics
Internationality and multiculturalism
Sustainable development
Learning to learn
Operating in a workplace

Aim of the course
Upon completion of this course you will understand the impacts of the marketing changes also in the marketing strategy and in the customer integration. After the course you will also understand the importance and meaning and of the digital marketing and how to utilise the possibilities of the digital marketing.

Content

Customer buying behaviour
Creating customer value
Sales and Marketing integration & strategies
Product/service offering
Importance of brand
Pricing process
Integrated marketing communications (IMC)
Social responsibility and ethics

Time and location

Kevät 2022, Tiimiakatemia Kankaan kampus

Learning materials and recommended literature

Recommended literature:
Kananen Jorma (2018): Digimarkkinointi ja sosiaalinen media liiketoiminnassa
Gerber, Scott & Paugh, Ryan: Superconnector (Asiakas)
Gerdt, Belinda & Eskelinen, Sanna: Digiajan asiakaskokemus (Asiakas)
Koivumäki, Andrei & Kortesuo, Katleena: 100 faktaa myynnistä (Myynti)
Komulainen, Minna: Menesty digimarkkinoilla (Sosiaalinen media/ digimarkkinointi)
Rubanovitsch, Mika D.: Myyntikapina (Myynti)
Wikström, Juha: Markkinoinnin käsikirja yrittäjille
Hilliaho, Lauri & Puolitaival, Johanna: Ilmiön kaava
Rauhala, Mervi & Vikström, Tarja: Storytelling työkaluna – Vaikuta tarinoilla bisneksessä
Godin, Seth: Kaikki markkinoijat ovat valehtelijoita
Gummesson, Evert: Many-to-many -markkinointi
Parantainen, Jari: Pölli tästä – 101 rusinaa bisnespullasta
Aalto, Tuija & Uusisaari, Marylka: Löydy – brändää itsesi verkossa
Kortesuo, Katleena: Tee itsestäsi brändi – asiantuntijaviestintä livenä ja verkossa
Pääkkönen, Laura: Social Selling – Henkilöstöbrändi, verkostot ja sosiaalinen media B2B-myynnissä
Löytänä, Janne & Kortesuo, Katleena: Asiakaskokemus – Palvelubisneksestä kokemusbisnekseen
Quinn, Feargal: Asiakas ykköseksi

Teaching methods

Teamlearning, dialogue, learning by doing, project learning and reflections.

Practical training and working life connections

Via project learning

Alternative completion methods

No alternative options.

Student workload

Literature 1 ECTS
Dialogue 1 ECTS
Project learning 1 ECTS
Learning assignment 1 ECTS

Further information for students

Self evaluation, peer evaluation, evaluation by coach, active participation on dialogue and project learning, written assignments by Bloom taxonomy of educational objectives

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You understand the main concepts, theories and methods of marketing and you are able to describe the implementation with them. You address the topic from different points of view. You interpret the results and present development suggestions. You work in different problem solving situations independently and according to given instructions. You recognise your interaction skills and you are able work in a goal-oriented way in groups. You disclose and rationalise your perspectives. You take responsibility for your work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is illustrative but contains some illogicalities and shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying with JAMK reporting instructions.

Satisfactory 2
You understand the main concepts, theories and methods of marketing and you are able to implement these in the rationalisation of your conclusions. You can present applicable solutions based on the results. You have the practical skills to survive known situations. You can co-operate responsibly in problem-solving situations. You can adapt and develop your interaction skills to different situations. You take responsibility for your peers work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is logical and illustrative but has some shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying JAMK reporting instructions.

Evaluation criteria, good (3-4)

Good 3
You can analyse and categorise the main concepts and theories of marketing in your conclusions. You can combine different knowledge, skills and methods in problem solving situations. You can analyse and compare results and present an applicable solution based on them. You manage the practical skills you need to work independently. You show skills of solving problems related to this line of business. You can organise and take responsibility for your group’s work. You can argument your points of view in interaction. You can analyse and reason your expertise and improvement points in marketing. Your reporting is coherent, justifiable and illustrative. Your text is structured and there occurs occasional language and style errors. You follow JAMK reporting instructions.

Very good 4
You can evaluate, analyse and utilise the main concepts and theories of marketing in your conclusions. You can evaluate and explain the results and the process leading to them based on the set objectives. You show the ability to differentiate the relevant aspects and make a justifiable decision in multifunctional problems within this line of business. You can present applicable conclusions and development suggestions. You possess practical skills in which you apply the knowledge. You can organise the work of the community and take responsibility for the group tasks and problem solving. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You take responsibility for the development of the group and the individuals in it. You can analyse your expertise in different sectors reflectively and show your improvement in regards to marketing. Your reporting is logical, analytical and professional. Your text is structured, fluent and mainly error-free. You follow JAMK reporting instructions.

Evaluation criteria, excellent (5)

Excellent 5
You can critically evaluate and utilise the main theories, concepts, research, methods and principles of marketing in your solutions. You can define and interpret the central concepts and theories in this line of business based on accurate knowledge and research publications. You can produce new points of view and make generalisations. You evaluate, analyse and compare the process, results and recommendations in relation to set objectives and criteria. You possess the practical skills to develop the operations. You lead in a goal-oriented way, by taking responsibility for the projects and tasks in complicated problem solving situations. You work in co-operation and produce new and creative solutions by anticipating changes in the operating environment. You take responsibility for the development of the group and the individuals in it. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You reflect and develop your expertise in marketing critically, comprehensively and diversely. Your report cogently, presenting a logical and clear entity. You show critical thinking and your text is argumentative, insightful and almost error-free. You follow JAMK reporting instructions.

Objectives

Object of the course
Purpose of the course is to offer you a versatile view of marketing; basic concepts, principles and also continuous changes in the field of marketing.

Course Competences
Ethics
Internationality and multiculturalism
Sustainable development
Learning to learn
Operating in a workplace

Aim of the course
Upon completion of this course you will understand the impacts of the marketing changes also in the marketing strategy and in the customer integration. After the course you will also understand the importance and meaning and of the digital marketing and how to utilise the possibilities of the digital marketing.

Content

Customer buying behaviour
Creating customer value
Sales and Marketing integration & strategies
Product/service offering
Importance of brand
Pricing process
Integrated marketing communications (IMC)
Social responsibility and ethics

Learning materials and recommended literature

Kotler, P., Armstrong, G, Harris, L.C. & Piercy, N. 2013. Principles of Marketing. Pearson. 7th edition. (Chapters: 1, 2, 3, 5, 6, 7, 8, 14, 18, 20)

Teaching methods

Lectures and flipped learning; the course is divided into different learning themes. Each theme contains the following steps supporting students learning process:
1. Expertise lecture relating to each theme/track
2. Business life visitor (to be confirmed, different visitors for each term)
3. Individual assignments relating to each theme/track
4. Groupwork for the company

The support during the course will be available in the following way:
1. Introduction lecture to each track/theme
2. Collective feedback of the individual assignments by the lecturer
3. Peer review of the group work
4. Individual review at the end of the course in a written form

Practical training and working life connections

Business life visitors will have lectures relating to themes/tracks. (names to be confirmed)

Exam dates and retake possibilities

Groupworks are done both during the lessons and during the hours reserved for the group work.

Alternative completion methods

More information from the lecturer and JAMK Study Guide.

Student workload

Webinars 8*2h = 16 h
Visiting lecturers 4*1,5h = 6h (to be confirmed)
Individual assignments 54 h
Group work 32 h

Content scheduling

The course consists of individual assignments, interactive lectures, workshops and group assignments.

Further information for students

Grading will be based on individual assignments and group work.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You understand the main concepts, theories and methods of marketing and you are able to describe the implementation with them. You address the topic from different points of view. You interpret the results and present development suggestions. You work in different problem solving situations independently and according to given instructions. You recognise your interaction skills and you are able work in a goal-oriented way in groups. You disclose and rationalise your perspectives. You take responsibility for your work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is illustrative but contains some illogicalities and shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying with JAMK reporting instructions.

Satisfactory 2
You understand the main concepts, theories and methods of marketing and you are able to implement these in the rationalisation of your conclusions. You can present applicable solutions based on the results. You have the practical skills to survive known situations. You can co-operate responsibly in problem-solving situations. You can adapt and develop your interaction skills to different situations. You take responsibility for your peers work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing. Your reporting is logical and illustrative but has some shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying JAMK reporting instructions.

Evaluation criteria, good (3-4)

Good 3
You can analyse and categorise the main concepts and theories of marketing in your conclusions. You can combine different knowledge, skills and methods in problem solving situations. You can analyse and compare results and present an applicable solution based on them. You manage the practical skills you need to work independently. You show skills of solving problems related to this line of business. You can organise and take responsibility for your group’s work. You can argument your points of view in interaction. You can analyse and reason your expertise and improvement points in marketing. Your reporting is coherent, justifiable and illustrative. Your text is structured and there occurs occasional language and style errors. You follow JAMK reporting instructions.

Very good 4
You can evaluate, analyse and utilise the main concepts and theories of marketing in your conclusions. You can evaluate and explain the results and the process leading to them based on the set objectives. You show the ability to differentiate the relevant aspects and make a justifiable decision in multifunctional problems within this line of business. You can present applicable conclusions and development suggestions. You possess practical skills in which you apply the knowledge. You can organise the work of the community and take responsibility for the group tasks and problem solving. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You take responsibility for the development of the group and the individuals in it. You can analyse your expertise in different sectors reflectively and show your improvement in regards to marketing. Your reporting is logical, analytical and professional. Your text is structured, fluent and mainly error-free. You follow JAMK reporting instructions.

Evaluation criteria, excellent (5)

Excellent 5
You can critically evaluate and utilise the main theories, concepts, research, methods and principles of marketing in your solutions. You can define and interpret the central concepts and theories in this line of business based on accurate knowledge and research publications. You can produce new points of view and make generalisations. You evaluate, analyse and compare the process, results and recommendations in relation to set objectives and criteria. You possess the practical skills to develop the operations. You lead in a goal-oriented way, by taking responsibility for the projects and tasks in complicated problem solving situations. You work in co-operation and produce new and creative solutions by anticipating changes in the operating environment. You take responsibility for the development of the group and the individuals in it. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You reflect and develop your expertise in marketing critically, comprehensively and diversely. Your report cogently, presenting a logical and clear entity. You show critical thinking and your text is argumentative, insightful and almost error-free. You follow JAMK reporting instructions.