Opetussuunnitelmat

Objective

This course explores the dynamic digital ecosystem within the tourism industry. You learn the importance of digital services and touchpoints throughout the customer journey as part of seamless digital customer experience. You get insights to user experience design and evaluation techniques to enhance the role of digital solutions in the tourism and hospitality sector.

Course competences
Operating in workplace, Pro-active development, Tourism business competence


The learning objectives of the course
You understand the digital ecosystem in tourism and recognize digital services and touchpoints throughout the customer journey.You understand the principles of user experience design. You can evaluate the digital solutions in the tourism and hospitality industry.

Content

- Digital ecosystem in tourism
- Digital services and digital customer experience
- User experience design
- Evaluation of digital services

Qualifications

Basics of service business, digitalization and services marketing, basics in responsible tourism

Assessment criteria, satisfactory (1)

1 (Sufficient)
You understand the digital ecosystem in tourism. You recognize digital services and touchpoints throughout the customer journey. You understand the principles of user experience design. You can evaluate the digital solutions in the tourism and hospitality industry.

2 (Satisfactory)
You define different parts of digital ecosystem in tourism. You explain multiple digital services and touchpoints throughout the customer journey. You understand the principles of user experience design and how to utilize it in digital services. You can evaluate the digital solutions in the tourism and hospitality industry.

Assessment criteria, good (3)

3 (Good)
You explain the different parts of service system model. You can demonstrate multiple digital services and touchpoints throughout the customer journey. You explain the principles of user experience design and how to utilize it in digital services. You can evaluate the digital solutions in the tourism and hospitality industry and understand the role of continuous development.

4 (Very Good)
You can analyze the different parts of the digital ecosystem in tourism. You can evaluate multiple digital services and touchpoints throughout the customer journey. You can define the principles of user experience design and how to utilize it in digital services. You can evaluate the digital solutions in the tourism and hospitality industry and apply your knowledge to develop them.

Assessment criteria, excellent (5)

5 (Excellent)
You can critically evaluate different parts of service system model. You can analyze multiple digital services and touchpoints throughout the customer journey. You can explain the principles of user experience design and apply them. You can visualize service processes and develop them in service operations. You can critically evaluate the digital solutions in the tourism and hospitality industry and create a development plan for them.