Curricula

Objectives

Target of the course is to understand how the marketing management leads to a better evaluation of companies marketing activities in terms of its performance in meeting the consumer’s needs. Target is also to define an effective sales and marketing strategy to help marketing management in implementing the most effective marketing methods to support the company's main business.

Course Competences
Ethics
Proactive development
Sustainable development
Internationality and multiculturalism
Operating in a workplace

The learning objects the course
Upon completion of this course you will be able to understand the main concepts, theories and methods of sales and marketing management through practical simulation exercises. You are able to create a sales and marketing strategy to the company, interpret the results and present required development suggestions both independently and in groups. You are also able to evaluate and recognize the objects of improvement in your own expertise in relation to sales and marketing management.

Content

Creating and implementing a sales and marketing strategy
Business operations in global and competitive business environment
Customer-, competitor-, and market analysis
Customer value creation
Market offerings

Learning materials and recommended literature

Hollensen, S. 2015. Marketing Management, Relationship Approach, Pearson. Additional support-, and simulation related material will be offered by lecturer.

Teaching methods

The course contains both lectures and virtual group working. The following methods will be used to support students learning process:

1. Expertise lectures (tbc)
2. Additional study/support material relating to the virtual group work
3. Virtual simulation group working
4. Simulation results review

The support during the course will be available in the following way:
1. Introduction to the theme
2. Support for virtual simulation work
3. Written feedback of the simulation work
4. Peer review of the simulation work
5. Course grade will be formed based on the group working and agreed documentation

Exam dates and retake possibilities

No exam. The simulation will be organized as a game, the winner will get 5 if all other assignments for the course are done. The learning assignments during the course will be completed in accordance with the timetable given at the beginning of the course.

Alternative completion methods

Accreditation (replacement and inclusion)
Recognition of prior learning and experience acquired in other ways
More detailed instructions can be found from the Degree Regulations and the Study Guide

Student workload

Lectures 16h
Independent study 40h
Groupwork 40h
Virtual study/simulation 39h

Further information for students

Exchange students 10

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You understand the main concepts, theories and methods of marketing management and you are able to describe the implementation with them. You address the topic from different points of view. You interpret the results and present development suggestions. You work in different problem solving situations independently and according to given instructions. You recognise your interaction skills and you are able work in a goal-oriented way in groups. You disclose and rationalise your perspectives. You take responsibility for your work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing management. Your reporting is illustrative but contains some illogicalities and shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying with JAMK reporting instructions.

Satisfactory 2
You understand the main concepts, theories and methods of marketing management and you are able to implement these in the rationalisation of your conclusions. You can present applicable solutions based on the results. You have the practical skills to survive known situations. You can co-operate responsibly in problem-solving situations. You can adapt and develop your interaction skills to different situations. You take responsibility for your peers work. You can evaluate and recognise the objects of improvement in your own expertise in relation to marketing management. Your reporting is logical and illustrative but has some shortcomings. Your text is unstructured and there repeatedly occur some language and style errors. There are some deficits complying JAMK reporting instructions.

Evaluation criteria, good (3-4)

Good 3
You can analyse and categorise the main concepts and theories of marketing management in your conclusions. You can combine different knowledge, skills and methods in problem solving situations. You can analyse and compare results and present an applicable solution based on them. You manage the practical skills you need to work independently. You show skills of solving problems related to this line of business. You can organise and take responsibility for your group’s work. You can argument your points of view in interaction. You can analyse and reason your expertise and improvement points in marketing management. Your reporting is coherent, justifiable and illustrative. Your text is structured and there occurs occasional language and style errors. You follow JAMK reporting instructions.

Very good 4
You can evaluate, analyse and utilise the main concepts and theories of marketing management in your conclusions. You can evaluate and explain the results and the process leading to them based on the set objectives. You show the ability to differentiate the relevant aspects and make a justifiable decision in multifunctional problems within this line of business. You can present applicable conclusions and development suggestions. You possess practical skills in which you apply the knowledge. You can organise the work of the community and take responsibility for the group tasks and problem solving. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You take responsibility for the development of the group and the individuals in it. You can analyse your expertise in different sectors reflectively and show your improvement in regards to marketing management. Your reporting is logical, analytical and professional. Your text is structured, fluent and mainly error-free. You follow JAMK reporting instructions.

Evaluation criteria, excellent (5)

Excellent 5
You can critically evaluate and utilise the main theories, concepts, research, methods and principles of marketing management in your solutions. You can define and interpret the central concepts and theories in this line of business based on accurate knowledge and research publications. You can produce new points of view and make generalisations. You evaluate, analyse and compare the process, results and recommendations in relation to set objectives and criteria. You possess the practical skills to develop the operations. You lead in a goal-oriented way, by taking responsibility for the projects and tasks in complicated problem solving situations. You work in co-operation and produce new and creative solutions by anticipating changes in the operating environment. You take responsibility for the development of the group and the individuals in it. You are able to have reciprocal discussion aiming at overall understanding and strengthening co-operation between the participants. You reflect and develop your expertise in marketing management critically, comprehensively and diversely. Your report cogently, presenting a logical and clear entity. You show critical thinking and your text is argumentative, insightful and almost error-free. You follow JAMK reporting instructions.

Prerequisites

3rd year JAMK degree students, basic knowledge of marketing.