Curricula

Objective

After completing this course, you will be able to:
Describe the key principles of digital marketing and apply them in e-commerce marketing
Identify the main marketing tools for growing an online store
Utilize search engine marketing and search engine optimization to enhance the visibility of an online store
Use suitable digital marketing tools for implementing targeted marketing
Utilize analytics tools to measure the results of an online store and develop its operations

Competencies
Operating in a workplace
Proactive development

Content

Digital Marketing and Its Importance in E-commerce
Search Engine Marketing and Search Engine Optimization
Email Marketing and Digital Advertising
Analytics Tools and Optimization