Curricula

Objective

The goal of this course module is to enhance your abilities in all phases of event production, learning to manage event planning, execution, and post-event activities comprehensively. You'll gain an understanding of event production processes, financial constraints, and the importance of customer-oriented planning. Skills developed include learning from real event projects, applying ethical principles throughout event production considering sustainability and social responsibility, and integrating sustainable development principles into event planning and execution. Upon completion, you'll understand the entire event production process, manage projects from ideation to post-event, develop event management and customer-focused evaluation skills, and apply critical thinking and problem-solving in event planning and execution. You'll learn to create and manage an event project meeting financial and customer criteria while adhering to sustainability principles, share your expertise within the team, and reflect on your event management skills through writing and team dialogue, taking responsibility for your learning and actions.

Content

Event planning process: setting vision and goals, selecting target audience
Budgeting and financing
Marketing and communication
Permits and safety planning
Practical implementation of the event, evaluating its impacts from a sustainability perspective

Assessment criteria, approved/failed

You have sufficient evidence of understanding the theory related to the competency area and are able to apply the theory in practice in the projects and operations of the team enterprise. You understand the significance of different roles in the development of the company and develop the team enterprise in cooperation with others. You are able to create clear plans and set realistic goals from both an operational and skill development perspective. You have set concrete goals for the development of your competency area and have demonstrated the ability to direct your actions according to these goals.

You have implemented projects that reflect the application of competency area theory into practice. The projects demonstrate your ability to apply what you have learned and bring theoretical knowledge into practical action as part of a team. Additionally, you are able to evaluate the achievement of your goals and your learning process through reflections, identifying both your strengths and areas for improvement.