Curricula

Objective

In the "Marketing Project" course module, you'll learn to plan, build, and execute practical marketing projects. It equips you with the skills to produce relevant and engaging marketing content aimed at reaching desired customer segments and achieving set goals. You'll learn to construct and manage networks for the provision of extensive marketing services, critically evaluating your marketing skills, understanding ethical marketing principles, and applying responsible marketing practices. The objective is to develop strategic planning and execution skills in real customer projects, identify your target audience, produce quality content, utilize various marketing channels for content distribution, measure marketing effectiveness, and optimize strategies based on results, sharing your knowledge within the team and reflecting on your marketing skills through writing and team dialogue, taking responsibility for your learning and actions.

Content

Planning, execution, and evaluation of marketing projects
Digital marketing and channels in real customer projects
Content production plan and practical implementation (text, images, videos)
SEO and SEM combined – effective search engine marketing actions
Measuring marketing activities: data analysis and analytics tools

Assessment criteria, approved/failed

You have sufficient evidence of understanding the theory related to the competency area and are able to apply the theory in practice in the projects and operations of the team enterprise. You understand the significance of different roles in the development of the company and develop the team enterprise in cooperation with others. You are able to create clear plans and set realistic goals from both an operational and skill development perspective. You have set concrete goals for the development of your competency area and have demonstrated the ability to direct your actions according to these goals.

You have implemented projects that reflect the application of competency area theory into practice. The projects demonstrate your ability to apply what you have learned and bring theoretical knowledge into practical action as part of a team. Additionally, you are able to evaluate the achievement of your goals and your learning process through reflections, identifying both your strengths and areas for improvement.