Curricula

Objectives

The goal is that you get the skills to implement expert communication of a demanding level for health and well-being. In addition, the purpose is that you increase your understanding of the implementation of effective communication and identify the forms of communication suitable for different target groups as well as the factors affecting communication.

Competences:
Learning to learn (You promote your own and your work community's continuous learning and skill development, utilizing knowledge from different fields and the possibilities of digitalization)
Functioning in working life (Your abilities to develop and lead your work community and to reform working life)
Ethics (Able to evaluate and present the implementation of professional ethical principles and values in the work community, taking into account the principles of equality and equality)
Internationality and multiculturalism (You can develop and manage multicultural and international operating environments and networks)

Learning outcomes:
After completing the course, you will know what the effective health communication of a health promotion expert includes. You know how to evaluate and apply the different approaches, theories and communication channels of effective health communication based on the target group. You are able to speak in favor of health promotion and argue about it based on evidence. You know how to act as a health promotion expert, taking into account the ethical issues of health promotion.

Content

Health communication from the perspective of health promotion (including starting points/WHO, target group orientation, forms of health communication, communication channels and sub-areas)
Effective communication (theory and methods)
Health literacy, health information literacy
Social marketing, mass communication, health promotion campaigns
Multiculturalism in promoting health
Ethical issues of health promotion

Time and location

On-line course. Moodle online learning platform is open 26.8.2024.

Webinars at Zoom:
1. Mon 9.9.2024 13-16
2. Mon 7.10.2024 13-16
3. Mon 28.10.2024 13-16
4. Mon 18.11.2024 13-16

Learning materials and recommended literature

Green, J., Cross, R., Woodall, J. & Tones, K. 2019. Health Promotion. Planning and strategies. 4th edition. SAGE. (as applicable)

Patja, K., Absetz, P. & Rautava, P. (Eds.) 2022. Terveyden edistäminen. Duodecim. (e-book) (as applicable)

Parvanta C. & Bass S. 2020. Health Communication. Strategies and skills for the new era. Jones & Bartlett Learning. (e-book) (as applicable)

Hopwood, T. & Merritt, R. (2011). Sosiaalisen markkinoinnin ABC. Edited into Finnish by H. Tukia, K. Wilskman & M. Lähteenmäki. 2012. Terveyden ja hyvinvoinnin laitos. ISBN 978-952-245-513-0 101. https://www.julkari.fi/bitstream/handle/10024/90857/URN_ISBN_978-952-245-513-0.pdf?sequence=1 (e-book online)

WHO: Communication for Health (C4H). https://www.who.int/westernpacific/initiatives/Communication-for-Health-C4H

IUHPE Accreditation / Practitioners. www.iuhpe.org

Other relevant learning materials will be specified at the beginning of the course.

Teaching methods

The course is conducted entirely online. Moodle serves as the learning platform, and webinars are conducted via Zoom. The course includes four webinars and self-directed study.

Webinars involve pre-assignments, group work, and lecture-style learning. Self-directed study involves engaging in learning circles, familiarizing oneself with study materials, completing interim and learning assignments, and self-assessment.

The course includes interim assignments prepared within learning circles, a written learning assignment (individual work), and a written self-assessment.

Practical training and working life connections

The learning assignment of the course can be linked to workplace development activities. The webinars include lectures by communication experts.

International connections

In the course, some of the learning materials and literature are international. International (English-language) source materials are used partly for interim assignments and the learning assignment.

Alternative completion methods

On this course you can use studification in accordance with JAMK's degree regulations.

Student workload

Webinars (4 sessions x 3 hours plus preparation) 1 credit (27 hours)
Independent study (familiarization with study materials, completing interim assignments within learning circles, completing the learning assignment individually, and self-assessment) 4 credits (108 hours)

Total 135 hours.

Content scheduling

The course begins with a pre-assignment, completion of which serves as proof of participation in the course.
Webinars
Learning circle work
Independent study

Further information for students

The grade for the course is based on a written learning assignment, which is assessed on a scale of 0-5 according to the course assessment criteria.
Interim assignments are assessed as pass/fail (not included in the numerical assessment of the course, a passing performance is required). At the end of the course, the student prepares a written self-assessment, which is assessed as pass/fail (not included in the numerical assessment of the course, a passing performance is required).

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Sufficient 1
The student identifies some factors of effective health communication. They are aware of key approaches, theories, and communication channels in their area of expertise. The student can apply audience-oriented health communication within their area of expertise. They can act within their area of expertise while considering the ethical issues of health promotion.

Satisfactory 2
The student is familiar with key factors, approaches, theories, and communication channels of effective health communication, and can utilize them in their written work. They can apply and evaluate audience-oriented health communication within their area of expertise. The student can operate within their area of expertise while considering the ethical issues of health promotion.

Evaluation criteria, good (3-4)

Good 3
The student masters the key factors, approaches, theories, and communication channels of effective health communication within their area of expertise. They are capable of applying, evaluating, and developing them systematically within their area of expertise. The student operates within their area of expertise while paying close attention to the ethical issues of health promotion.

Excellent 4
The student masters and can apply, based on research evidence, the key factors, approaches, theories, and communication channels of effective health communication within their area of expertise in various situations. They can critically apply, evaluate, and develop them based on research evidence within their area of expertise. They can critically assess material related to health communication. The student operates within their area of expertise while commendably considering the ethical issues of health promotion.

Evaluation criteria, excellent (5)

Excellent 5
The student comprehensively masters and innovatively applies, based on research evidence, the key factors, approaches, theories, and communication channels of effective health communication within their area of expertise for health promotion. Beyond demonstrating commendable proficiency, the student shows capabilities in creating new or interdisciplinary perspectives in health communication. They independently advance their expertise in their field while exceptionally considering the ethical issues of health promotion.