Curricula

Objectives

The student knows the different perspectives to managing services:
- service as a product, conceptualisation of the services, service production, service culture, quality and marketing and can apply his/her knowledge for analysis and development of services. The student understands the principles of service desing and possibilities offered by digitalisation. He/she knows the importance of services from the industry and national perspective.

Content

Contents and classification of services, service process description, service design, service quality and its measurement, service culture, special features of service marketing, digital services,economic significance of service business.

Learning materials and recommended literature

Study materials to be found in the Moodle learning environment:
- Lecturing materials
- Videos
- Assignments

Recommended literature:
Grönroos, C. 2009 or 2015. Palvelujen johtaminen ja markkinointi. Helsinki : WSOYpro.

Teaching methods

Teaching is based on literature, lectures and learning assignments
Independent familiarization of theory and topics of this course
Expert lectures
Independent and group assignments during whole course

Alternative completion methods

The admission procedures are described in the degree rule and the study guide. The teacher of the course will give you more information on possible specific course practices.

Student workload

One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

1 Adequate
The student knows concepts related management of services. He/she recognises the core and support processes.He/she knows some service design tools. He/she knows some basics related to special features of service marketing and quality management. When guided, he/she takes responsibility of the assignemnts.He/she knows how to work in groups but does not always follow the principles of the group work. Student's presentation skills are not fluent.

2 Satisfactory
The student has partly internalised the concepts related management of services. He/she recognises the core and support processes and can estimate their role in a limited manner. He/she knows some service design tools. He/she knows the basics related to special features of service marketing and quality management. He/she knows how to work in groups but does not always follow the principles of the group work.Student's oral communication in presentation situations is not cohesive or understandable in all aspects.

Evaluation criteria, good (3-4)

3 Good
The student has internalised the concepts related management of services. He/she can analyse and develop service concepts as well as the related core and support processes. He/she uses service design tools. He/she understands the special features of service marketing and quality management. Student's oral communication in presentation situations is understandable.

4 Very Good
The student has internalised the concepts related management of services well. He/she can analyse and develop innovative service concepts as well as the related core and support processes. He/she uses service design tools well. He/she understands the special features of service marketing and quality management. Student's oral communication in presentation situations is fluent.

Evaluation criteria, excellent (5)

5 Excellent
The student has internalised the concepts related management of services very well. He/she can analyse and develop innovative service concepts as well as the related core and support processes independently. He/she uses service design tools in a creative and efficient way. He/she understands the special features of service marketing and quality management. Student's oral communication in presentation situations is fluent, argumentative and interactive.

Prerequisites

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