Curricula

Objective

Customer behaviour
The IT implementation of a on-line store
Set up and maintenance of an on-line store
Legal issues concerning electronic commerce
Marketing in the web
Payment in web
Order management and delivery issues

Content

Business model
Basic principles of business in web
Added value and value creation
Customer behavior
The IT implementation of a on-line store, set up and maintenance
Customership
Marketing in the web
Payment in web
Legal issues concerning electronic commerce
Order management and delivery issues

Qualifications

Basic knowledge of information systems (web based solutions) and business (especially basics of marketing).

Assessment criteria, satisfactory (1)

The evaluation takes place based on learning diaries, on-line store project and final exam.

Very good (5) The student has comphrehensive knowledge abaout electronic commerce and services and he/she is able to apply his/her knowledge in a creative way in development of on-line stores and electronic services

Good (3-4): The student can combine essential features and procedures of electronic commerce and services in a constructive way in developing elecrtonic business and services

Satisfactory (1-2): The student understands basic elements of electronic commerce and services