Curricula

Objective

The students familiarize themselves with branding and product lines in the field of technology. They also get an idea about managing service business and sales force. They understand how to identify and analyze competitors and design marketing strategies. They learn to design pricing strategies and programs.

Content

- product offer
- pricing and sales budgeting
- positioning and targeting
- creating competitive advantage
- communication mix
- operating in global market place

Assessment criteria, satisfactory (1)

Sufficient 1: The student understands the significance of marketing management in the field of ICT.

Satisfactory 2: The student knows basic tools of marketing planning and is able to create a very basic analysis and apply it into practice.

Assessment criteria, good (3)

Good 3: The student has knowledge of how to apply marketing management in the field of ICT and is able to put it into a deeper technical context.

Very good 4: The student is able to handle marketing planning as a part of company’s marketing mix and is capable of using it almost independently.

Assessment criteria, excellent (5)

Excellent 5: The student is able to create independently a realistic marketing plan for the company taking into account the technical environment and the life-long learning