Marketing in Rural Enterprise (3cr)

Objective

The students are familiar with the basics of consumer behaviour, the competitive methods of modern customer-oriented marketing, and the marketing of services. They understand the importance of the versatile information needed in the planning of marketing, and are able to collect data with a marketing research. The students master the planning of marketing in small rural enterprises both at a strategic and an operative level. The students develop their own business plans.

Content

Basics of consumer behaviour, the competitive tools of customer-oriented marketing, service marketing, market research, the planning of marketing

Qualifications

-

Assessment criteria, satisfactory (1)

Exam 50% , assignments 50%