Customer-Oriented Business (4cr)

Objective

Upon completing this course, you will gain a broad and versatile understanding of the basics of marketing and its role within the natural resources sector. You will develop the ability to identify and analyze emerging business opportunities and assess market potential. The course will provide insights into the commercialization of innovations and how to respond to customer needs, market demands, and competitive dynamics. You will also explore the unique aspects of selling expert services and learn key sales strategies relevant to the natural resources field.

EUR-ACE: Multidisciplinary Competence

You will be able to integrate knowledge from different fields and apply it in the context of the natural resources sector. You will understand how marketing interacts with other disciplines such as sustainability, innovation, and business development, and how to use this knowledge to create value in complex environments.

EUR-ACE: Communication and Teamwork

You will develop your ability to communicate effectively in professional contexts, both orally and in writing. You will also strengthen your teamwork skills by collaborating in multidisciplinary groups, sharing expertise, and contributing to joint problem-solving and decision-making processes.

Content

Basics of marketing
Identifying market potential
Customer-oriented business models
Commercialization of innovations
Sales of expert services

Assessment criteria, satisfactory (1)

The student understands the basics of marketing in the context of the natural resources sector. They recognize business opportunities and assess market potential. They know the basic principles of commercialization and customer orientation. They identify the specific features of selling expert services. Communication is clear, and teamwork is carried out adequately.

Assessment criteria, good (3)

The student understands and is able to apply the principles of marketing in the context of the natural resources sector. They identify business opportunities and evaluate market potential in a well-reasoned manner. Commercialization and customer orientation are clearly evident. They understand the special characteristics of selling expert services. Communication is understandable, and teamwork is conducted actively.

Assessment criteria, excellent (5)

The student is able to apply marketing principles creatively and diversely in the context of the natural resources sector. They identify and evaluate business opportunities independently and critically, presenting realistic and innovative commercialization solutions. They take into account the needs of customers and markets as well as the competitive situation excellently. They understand the specific characteristics of selling expert services and can adapt sales to the customer. Communication is effective, and teamwork is constructive and leading.

Materials

Online learning environment material