Knowing the Consumer - Success in the Service Sector (5cr)
Course unit code: YMPA1010
General information
- Credits
- 5 cr
- Teaching language
- Finnish
Objective
The students recognise the possibilities provided by a changing operating environment and the varying needs of different consumer groups to the service business. The participants are aware of the factors lying behind consumer behaviour and know how to collect information on consumer behaviour. They are familiar with consumer jurisprudence.
Content
The operating environment of the future.
Consumer behaviour and its anticipation.
Consumer jurisprudence.
Qualifications
Bachelor's degree
Assessment criteria, satisfactory (1)
The assessment criteria of the assignment, peer assessment and self-assessment are described on a separate form.