Academic year 2021 - 2022

• Formulating Strategy (YZWZ0210-3004),
       21.02.2022 – 30.04.2022,  5 cr  (YHO21S1, ...) — Online learning +-
  Learning outcomes of the course

  You understand the principles of strategic thinking and you are aware of different schools of strategic management. You realize the importance of strategy as a tool to develop the organization locally or globally. You know the various stages of the strategy process, and you use the techniques of strategy formulation. The course prepares you to make strategic analysis and formulate good strategies.

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  Strategic thinking, principles of strategic management, vision, mission, values, goals, strategy process, strategic analysis, formulating strategy

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Sufficient 1: You understand strategic management concepts at a sufficient level but fail to attempt to use them to formulate strategies for developing the working life locally or globally. You have challenges to communicate your findings in oral and written form in a structured manner. There are issues in complying with JAMK reporting instructions.
  Satisfactory 2: You understand strategic management concepts at a satisfactory level and attempt to use them to formulate strategies for developing the working life locally or globally. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 3 and 4

  Good 3: You have a good understanding of the concepts of strategic management and use them well to formulate good strategies for developing the working life locally or globally. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. There are some issues in complying with JAMK reporting instructions.
  Very good 4: You have a very good understanding of the concepts of strategic management and use them very well to formulate innovative strategies for developing the working life locally or globally. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. There are minor issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 5

  You have a thorough understanding of the concepts of strategic management and apply them critically to formulate innovative strategies for developing the working life locally or globally. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

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  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Course will be offered in virtual online mode via Moodle learning space. It will include 4 interactive webinars via ZOOM. Active attendance is recommended as the webinars will not be recorded. They include include group discussions, cases and workshops on the given study materials.

  Learning materials and recommended literature

  Porter, M. (1996) What is strategy? Harvard Business Review, Nov-Dec, 61-78.
  Porter, M. (2008) The five competitive forces that shape strategy. Harvard Business Review, Jan, 78-93.
  Prahalad, C., & Hamel, G. (1990) The core competence of the organization. Harvard Business Review, May-June, 79-91.
  Mintzberg, H., Ahlstrand, B, & Lampel, J. (1998) Strategy safari: A guided tour through the wilds of strategic management. New York Press. Chapter 1, 1-21.
  Barney, J. (1991) Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. Kim, W.C., & Mauborgne, R. (2004) Blue ocean strategy. Harvard Business Review, Oct, 76-84.
  There will also be a selection of cases and support material provided by the lecturer.

  Internationality

  The course offers multiple perspective on international strategic management issues and trends including international keynote speeches as videos and guest lecturer.

  Timing

  21.02.2022 - 30.04.2022

  Learning assignments and student workload

  135 h virtual course means an approximate 6 hours independent study for ten weeks, four interactive webinars (8 hours) and 4 individual course assignments (each 12 hours).

  Content scheduling

  Three essays by every three week and final self-assessment by the end of the course.

  Groups

  • YHO21S1
  • YHO20SA
  • ZJA21SHY

  Alternative learning methods

  Prior learning can be recognized through similar master level studies or work experience which will be assessed for each course by the course instructor.

  Seats

  0 - 47

  Assessment methods

  Avoin amk 10 sisältyy max-määrään (not translated)

  Degree Programme

  Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Online learning

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Advanced Statistics for Managers using MS Excel (YB00BI96-3002),
       18.10.2021 – 17.12.2021,  5 cr — Online learning +-
  Language of instruction

  English

  Location and time

  100% virtual, self paced course.

  Planned learning activities, teaching methods and guidance

  100% virtual course. Distant learning.
  Introductory meeting, video lectures and tutorials, homework exercises and assignments.

  Learning materials and recommended literature

  Video lectures and tutorials
  PowerPoint slides
  MS Excel applications
  Literature:
  Statistics for Managers using MS Excel, Global Edition, 8/E, David M. Levine, David F Stephan, Kathryn A. Szabat, 2018
  Data Analysis with SPSS: A First Course in Applied Statistics (4th Edition) Stephen A. Sweet, Karen Grace-Martin, 2012

  Lecturer(s)

  Marcin Topolewski

  Exam dates and re-exam possibilities

  Assignments or/and projects. Deadlines to be announced at the beginning of the course.

  Timing

  18.10.2021 - 17.12.2021

  Learning assignments and student workload

  Video lectures 30h, virtual study 15h, assignments 15h, independent study 15h.

  Content scheduling

  100% virtual, self paced course.
  Main topics:
  Data collection, organizing data, data presentation, descriptive statistics, exploratory data analysis, probability distributions, sampling distributions, confidence interval estimation, fundamentals of hypothesis testing: one sample tests, two-sample tests, analysis of variance, chi-square and nonparametric tests.
  All with applications in MS Excel.

  Alternative learning methods

  No

  Degree Programme

  Master's Degree Programme in International Business Management

  Mode of delivery

  Online learning

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Qualitative Research (YZWZ0130-3002),
       10.01.2022 – 26.03.2022,  5 cr  (YBB20S1, ...) — Online learning +-
  Learning outcomes of the course

  You have an overall picture of epistemological and ontological considerations of qualitative research and its methodology. You can identify the applicability of various types of qualitative data and methods for solving different types of research questions. You understand the strengths and the weaknesses of qualitative research and have an ability to conduct a qualitative research and assess it as well as its applicability to your own field of research and development work.

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  Qualitative researches information theoretic basis, defining the research topic and the research task / problem, qualitative research process, the main data collection methods in qualitative research, different types of literature review, the main methods of data analysis in qualitative research, the reliability and validity of qualitative research, qualitative research ethical issues

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1 (Sufficient): You know the theoretical basis of qualitative research as well as the strengths and weaknesses. You identify different types of qualitative data and methods that are applicable to different types of research tasks solving. You understand how to evaluate qualitative research. You know how qualitative research has been applied in research and development.
  
  2 (Satisfactory): You apply the theoretical basis of qualitative research. You are able to identify and select the various kinds of qualitative data and methods, which are applicable to different types of research tasks solving. You can apply qualitative research in your own field.

  Assessment criteria - grade 3 and 4

  3 (Good): You master the theoretical basics, strengths and weaknesses of qualitative research. You are able to analyze the suitability of different qualitative data and methods, in your own field research. You can analyze the qualitative research and its suitability in your field of research and development.
  
  4 (Very good): You are able to synthetize and summarize theoretical basics, strengths and weaknesses of qualitative research. You are able to create new knowledge by utilizing qualitative data and methods. You are able to create new knowledge by utilizing qualitative research in your own field.

  Assessment criteria - grade 5

  5 (Excellent): You are able to determine critically the reasons for the qualitative research information theoretical foundations and methods. You evaluate strengths and weaknesses of qualitative research. You can evaluate a variety of qualitative data and methods for the purpose of different types of research tasks solving. You evaluate critically qualitative research and its applicability in their own field of research and development.

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  Language of instruction

  English

  Location and time

  The content of this course is divided into 11 study weeks
  
  This is only recommended study period. You may proceed at your own pace and return all assignments before the dead line.
  
  However, I strongly recommend you to attend the webinars for further guidance and support.
  
  1. Webinar 18.1.2022. 17-00-19.00
  
  2. Webinar 22.1.2022 17.00 - 19.00
  
  3.. Webinar 22.03.2022 17.00 - 19.00

  Planned learning activities, teaching methods and guidance

  This course is virtual, and it is implemented between 10.1.22- 26.3.22. Course includes three webinars. Students can proceed with assignments at their individual pace.

  Learning materials and recommended literature

  Handbook of qualitative research. 2011. Toim. N. K. Denzin, & Y. Lincoln. 4. edition. London: Sage.
  OR
  Eriksson, P. & Kovalainen, A. 2008. Qualitative Methods in Business Research. London: Sage.
  OR
  Bryman, A. 2012. Social research methods. Oxford: Oxford University Press cop.

  Lecturer(s)

  Juha Ruuska

  Timing

  10.01.2022 - 26.03.2022

  Groups

  • YBB20S1
  • YHS20S1

  Seats

  0 - 40

  Degree Programme

  Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Online learning

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Managerial Accounting (YZWZ0230-3003),
       10.01.2022 – 10.03.2022,  5 cr  (YBB22VK, ...) — Face-to-face +-
  Learning outcomes of the course

  You are aware of the essential current theories of managerial accounting and are able to apply them to your work. You display an ability to critically follow and analyse the information in the field and area of study. You recognise the challenges of managerial accounting and are able to develop your own skills and practices in managerial accounting. You are able to evaluate, develop and reform managerial accounting in an organisation.

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  Profitability, contribution margin thinking, activity based analysis, performance measurement, key figure analysis, investments, budgeting, cash flow, forecasting, sensitivity analysis.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1 (Adequate) The theory of the subject matter is appropriate for the subject matter or work role, but it does not form an overall view. You describe and distinguish essential concepts. You outline a development project. You find a partial solution to the problem but are unable to illustrate the results. Matters are discussed in a list-like and summarising manner. Independent thinking is lacking. The reporting follows JAMK’s reporting instructions partially.
  
  2 (Satisfactory) You apply theory within the subject matter, limited from the perspective of the subject matter or work role. You have selected and defined the essential concepts. You design a development project. You find a partial solution to the problem. You illustrate the results. The examples demonstrate understanding and independent thinking, but the connections between theoretical knowledge and the examples are insufficient. The report mostly follows JAMK’s reporting instructions.

  Assessment criteria - grade 3 and 4

  3 (Good) You present theory that is relevant and delineated. You are able to follow and analyse the development and/or research in your field of expertise. You are able to analyse and structure theoretical information and concepts. You lead or plan a research, development or innovation initiative, applying new methods. You develop the operations of the organisation by finding alternative solutions to a problem. Theory and practice are combined through your thinking. The report is illustrative and includes analysis. The report follows JAMK’s reporting instructions (may contain occasional errors).
  
  4 (Very good) You produce an overall view from the essential theories in the subject matter, which you reflect on in a critical manner. You are able to follow and analyse the development and international research in your field of expertise. You are able to consider the essential concepts in relation to each other. You lead or plan a research, development or innovation initiative that produces a solution for a practical problem. You demonstrate and justify the usability of your results. The report is written in a consistent, justified and illustrative manner. It contains reflection and criticism. The report follows JAMK’s reporting instructions. There may be minor deficiencies with some details.

  Assessment criteria - grade 5

  5 (Excellent) You are able to create new information. You are able to follow and analyse the development and international research in the fields of expertise. You reflect on the matter at a social level. You are able to define the essential concepts related to the special competence of the field in relation to each other. You lead or plan a research, development or innovation initiative that produces and analyses new information and reforms the practices in complex and unpredictable operating environments. You utilise methods from research and development operations, and display creative thinking. The report has created new perspectives or overall views by combining things in a new way. The text displays the ability for critical thinking and the skill of communicating the results. The report follows JAMK’s reporting instructions.

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  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Lectures
  Literature
  Video material
  Exercises and assignments
  Guidance and feedback

  Learning materials and recommended literature

  International Business Management (IBM):
  
  Manzoni J-F. & Davila A. Performance Measurement and Management Control: Innovative Concepts and Practices Studies in Managerial and Financial Accounting Ser. Emerald Publishing Limited 2010.
  
  McNair-Connolly CJ., Polutnik L. & Silvi R. Value Creation in Management Accounting and Strategic Management: Using Information to Capture Customer Value. Business Expert Press 2013.
  
  Proctor, R. Managerial Accounting: A Decision Making and Performance Management. Pearson Education 2012. 4th Edition.
  
  Satoshi S., Nabyla D. & Sumitaka U. Value Creation in Management Accounting and Strategic Management. John Wiley & Sons, Incorporated in 2017.
  
  Sport Business Management:
  
  Brown, M.T., Rascher, D.A., Nagel, M.S. & McEvoy, C.D. (2017). Financial Management in the Sport Industry, 2nd Edition. Routledge. (3rd edition is also applicable)
  
  Winfree, J.A., Rosentraub, M.S., Mills, B.M. and Zondiak, M. (2018). Sports Finance and Management, 2nd Edition. Available as e-book in JAMK Library.

  Lecturer(s)

  Aki Laaksonen

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  The course does not include an exam.

  Timing

  10.01.2022 - 10.03.2022

  Learning assignments and student workload

  Allocation of time on various tasks and student work load in total 135 h
  Lectures 15 h
  Independent familiarization with literature and videos 40 h
  Independent exercises and assignments 80 h

  Content scheduling

  International Business Management (IBM):
  Lectures (wk 4; Fri 28.1. 14-20 and Sat 29.1. 09-15)
  Exercises and assignments
  
  Sport Business Management (SBM):
  Lectures (wk 6; Fri 11.2. 14-20 and Sat 12.2. 09-15)
  Exercises and assignments

  Groups

  • YBB22VK
  • YHS21S1
  • ZJA21SHYS
  • YBB21S1
  • ZJA21SHYB

  Alternative learning methods

  Accreditation (replacement and inclusion)
  Recognition of informal learning
  Studification
  
  Further instructions can be found in the Degree Regulations and in the Bachelor's Degree study guide.

  Seats

  0 - 50

  Assessment methods

  The assessment of the course is based on the following credits:
  1) exercises and assignments (100%, 5 ECTS)
  
  Open university of applied sciences 10 are included in the total capacity (spots)
  Exchange 5

  Degree Programme

  Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Global Growth Strategies (YHIYH210-3002),
       13.02.2022 – 23.04.2022,  5 cr  (YBB22VK, ...) — Face-to-face, Online learning +-
  Learning outcomes of the course

  You understand the possibilities of internationalization to create new businesses. You know the key concepts and models of internationalization, and you are able to apply them to analyze and design strategies for growing the company in international markets.

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  Growth strategies, internationalization, network model of internationalization, exporting, foreign direct investments, franchising, licensing, initial public offering, mergers and acquisitions, platform strategies.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Sufficient 1: You understand the key concepts and models of internationalization sufficiently but fail to attempt to use them to analyze and design strategies for growing a company in international markets. You have challenges to communicate your findings in oral and written in a structured form. There are issues in complying with JAMK reporting instructions.
  Satisfactory 2: You understand the key concepts and models of internationalization satisfactorily and attempt to use them to analyze and design strategies for growing a company in international markets. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 3 and 4

  Good 3: You have a good understanding of the concepts and models of internationalization and use them well to analyze and design strategies for growing a company in international markets. You are able to communicate your findings in oral and written form responsibly in a structured manner. There are some issues in complying with JAMK reporting instructions.
  Ver good 4: You have a very good understanding of the concepts and models of internationalization and use them innovatively to analyze and design strategies for growing a company in international markets. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. There are minor issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 5

  You have a thorough understanding of the concepts and models of internationalization and apply them critically and to design innovative strategies for growing a company in international markets. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

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  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Blended model.
  
  Face-to-face learning: Lectures, case study discussions, group project presentations
  Virtual learning: individual assignments, group project

  Learning materials and recommended literature

  Selected readings on firm growth:
  1. Greiner, L. E. (1972). Evolution and revolution as organizations grow: A company's past has clues for management that are critical to future success. Harvard Business Review, July-August, 37-46.
  2. Davidsson, P. (1991). Continued entrepreneurship: Ability, need, and opportunity as determinants of small firm growth. Journal of Business Venturing, 6(6), 405-429.
  3. Akpinar, M. (2009). Internationalization vs. diversification: A study on the drivers of growth strategies. Journal of Global Business Issues, 3(2), 1-7.
  4. McKelvie, A. & Wiklund, J. (2010). Advancing firm growth research: A focus on growth mode instead of growth rate. Entrepreneurship Theory and Practice, 34(2), 261-288.
  
  Selected readings on internationalization:
  1. Kogut, B. & Zander, U. (1993). Knowledge of the firm and the evolutionary theory of the multinational corporation. Journal of International Business Studies, 24(4), 625-645.
  2. Oviatt, B. M., & McDougall, P. P. (1994). Toward a theory of international new ventures. Journal of International Business Studies, 25(1), 45-64.
  3. Ghemawat, P. (2001). Distance still matters: The hard reality of global expansion. Harvard Business Review, 79(8), 137-147.
  4. Johanson, J., & Vahlne, J. E. (2009). The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership. Journal of International Business Studies, 40(9), 1411-1431.
  5. The Economist (2019). Slowbalisation: A new pattern of world commerce is becoming clearer - as are its costs. 430(9127), 11.

  Lecturer(s)

  Murat Akpinar

  Working life cooperation

  The individual assignment will aim to develop operations at your work place.

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  There is no exam. The individual assignment is due a month after the last contact session.

  Timing

  13.02.2022 - 23.04.2022

  Learning assignments and student workload

  Lectures 27 hours
  Preparing for the lectures 27 hours
  Group project 27 hours
  Individual assignment 54 hours

  Content scheduling

  4 contact days in 2022: 18.2 (14-20), 19.2 (09-14), 11.3 (14-20), and 12.3 (09-14)

  Groups

  • YBB22VK
  • YBB21S1
  • ZJA21SHYB

  Alternative learning methods

  You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
  
  The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

  Seats

  0 - 45

  Assessment methods

  Open UAS: 10
  Exchange students: 5

  Degree Programme

  Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face, Online learning

  Share of R&D studies

  2 cr

  Share of virtual studies

  4 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Managing New Ventures for Global Growth (YHIHE310-3002),
       13.03.2022 – 20.05.2022,  5 cr  (YBB21S1, ...) — Face-to-face, Online learning +-
  Learning outcomes of the course

  The objective of the course is to enhance your capacity to assess the human resource needs of a new venture, identify personal strengths and weaknesses and highlight the importance of forming a well-rounded venture building team, as well as how to lead and manage new ventures. You are able to manage the innovation process and identify new business opportunities on the international market.

  Prerequisites and co-requisites

  Global Marketing and Sales

  Course contents

  Building a new team. Leading new ventures.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1 (Sufficient): You know the innovation process.
  2 (Satisfactory): You know the innovation process. You are able to identify personal strengths and weaknesses and highlight the importance of forming a well-rounded venture building team.

  Assessment criteria - grade 3 and 4

  3 (Good): You are able to form a well-rounded venture building team, and you know how to lead and manage new ventures.
  4 (Very good): You are able to form a well-rounded venture building team and to lead and manage new ventures.

  Assessment criteria - grade 5

  You are able to manage the innovation process and identify new business opportunities on the international market.

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  Language of instruction

  English

  Location and time

  As two intensive Fri-Sat sets in Mid-March + Mid-April. Rajakatu campus.

  Planned learning activities, teaching methods and guidance

  Classroom and online learning
  Business simulation online

  Learning materials and recommended literature

  Learning materials + links to external sources available at the course learning platform
  Business simulation-element of the course: Learning materials at the Cesim Global Challenge-platform

  Lecturer(s)

  Juha Saukkonen

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  No exam - Grading based on individual + Group task reports and presentation + final individual assignment

  Internationality

  International guest lectures (online/classroom) included

  Timing

  13.03.2022 - 20.05.2022

  Learning assignments and student workload

  Classroom workshops 30 hrs
  Business simulation decision-making and reporting 50 hrs
  Online groupwork 20 hrs
  Individual online learning 35 hrs

  Content scheduling

  2 x Fri 13.00-20.00 + Sat 9.00-15.30 end March + end April

  Groups

  • YBB21S1
  • ZJA21SHYB
  • YBB21VK

  Seats

  0 - 45

  Assessment methods

  Assessment based on:
  Groupwork Presentation
  Business Simulation final result (shareholder return created)
  Business simulation reporting
  Final individual assignment
  
  
  Open UAS: 10
  Exchange students: 5

  Degree Programme

  Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face, Online learning

  Share of virtual studies

  3 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Quantitative Research (YZWZ0120-3003),
       10.01.2022 – 26.03.2022,  5 cr  (YBB20S1, ...) — Face-to-face, Online learning +-
  Learning outcomes of the course

  You know basics of quantitative research and some methodology. You understand the strengths and the weaknesses of quantitative research. You have an ability to conduct a quantitative research and assess it as well as its applicability to your own field of research and development work. You can identify the applicability of various types of quantitative data and methods for solving different types of research questions.

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  Epistemological grounds of quantitative research, definition of the research topic, formulation of the research questions, process of quantitative research, methods of data collection, main analysis methods for Master's thesis, reliability of quantitative research, ethics in quantitative research.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Sufficient 1: You demonstrate an understanding of the epistemological grounds of quantitative research as well as its strengths and weaknesses. You recognize different quantitative materials and methods that are suited for the solution of different types of research assignments. You have basic preparedness to carry out quantitative research. You perceive how quantitative research is assessed.
  
  Satisfactory 2 : You demonstrate an understanding of the epistemological grounds of quantitative research as well as its strengths and weaknesses. You recognize and are able to select different quantitative materials and methods that are suited for the solution of different types of research assignments. You have basic preparedness to carry out quantitative research. You perceive how quantitative research is assessed and apply the information to the research and development work of your own field.

  Assessment criteria - grade 3 and 4

  Good 3: You demonstrate an understanding of the epistemological grounds of quantitative research as well as its strengths and weaknesses. You select and justify your choice of quantitative material and methods that are suited to solving the research assignments of your thesis. You have good preparedness to carry out quantitative research. You can assess quantitative research and apply the information to the research and development work of your own field.
  
  Very good 4: You specify with justifications the epistemological grounds and methods of your quantitative research. You competently examine the strengths and weaknesses of quantitative research. You assess the suitability of different quantitative materials and methods to solving different types of research assignments. You have very good preparedness to carry out quantitative research. You assess quantitative research and its applicability to the research and development work of your own field.

  Assessment criteria - grade 5

  Excellent 5:
  You specify with justifications the epistemological grounds and methods of your quantitative research. You competently examine the strengths and weaknesses of quantitative research. You assess the suitability of different quantitative materials and methods to solving different types of research assignments. You have excellent preparedness to carry out quantitative research. You critically assess quantitative research and its applicability to the research and development work of your own field.

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  Language of instruction

  English

  Location and time

  The course is held in the autumn semester. There will be a two-hour long lecture and one hour of workshop per week.

  Planned learning activities, teaching methods and guidance

  The primary modes of delivery are face-to-face learning (lectures, workshops, presentations), distance learning (e.g. online lectures and presentations) and hyflex learning mode.

  Lecturer(s)

  Shabnamjit Hundal

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  Exam will be held during the last week of the course and details of the exam date, timings and venue will be notified at the learning platform. The retake exam will be held once in the Spring semester and Autumn semester.

  Internationality

  There are possibilities of having collaborations with other universities in Finland and abroad with respect to joint research, and corporate projects.

  Timing

  10.01.2022 - 26.03.2022

  Groups

  • YBB20S1
  • YHS20S1

  Seats

  0 - 40

  Degree Programme

  Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face, Online learning

  Share of virtual studies

  2 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Global Leadership and Culture (YHIHV400-3002),
       07.03.2022 – 22.05.2022,  5 cr  (YBB20S1, ...) — Face-to-face +-
  Learning outcomes of the course

  This course is designed to:
  1. Increase you understanding of the concept of culture and its effects on their working relationships by understanding the complex facets of culture. ”Culture” is a very large, complex concept with many ways of understanding and analyzing it. A basis of mutual understanding is necessary before a meaningful discussion of company management frameworks and impact of culture/diversity on working relationships can take place.
  2. Increase your understanding about the role and the effects of culture and diversity in working environments, dealing with cross-cultural diversity in a management framework as opposed to a purely communicative perspective. When experiencing diversity and cultural problems in a company context, analysis of the framework to manage working together and problem solving is necessary, otherwise solutions are unfocused and lack an appropriate context of understanding.
  3. Increase self-awareness of cultural assumptions, and to apply these to problem-solving. We are often unaware of cultural assumptions until we are confronted with differences. Through the ”out-of-the-box” approach to analyzing culture via maps of the world, some cultural assumptions over time will be discussed. To increase understanding of our own cultural assumptions, an understanding of cultural context is necessary.
  4. Develop insights that will help to facilitate cultural and diversity management competence. By applying learning and developing improvements or solutions to real experiences, you will assess ideas and their outcomes, thus putting into practice parts of the process of diversity management.

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  You will be asked to bring in examples of diversity / international cultural problems that you have experienced in the workplace. You will decide on specific topics that you will present in teams. In order for you to be able to be more self-critical and objective about your experiences, we will discuss how the breadth and complexity of the topic can be understood and analyzed. The various definitions of culture shows how so many perspectives can create conflict of understanding, but also gives possibilities to for understanding contexts for cultural conflicts. You will learn to understand how various cultures think differently both in various countries and over time, and how “culture” is inseparable from history, politics, societal issues and even geography and technology; you reflect and shape cultural attitudes and assumptions. The goal is for you to understand that culture is fluid and changing, calling into question existing assumptions of rigid cultural frameworks. The outcome of this part is a critical thinking of cultural assumptions/behavior as well as a self-assessment of personal cultural contexts. We will also focus on theoretical inputs dealing with diversity / cultural issues in the workplace, and a management framework which is needed to create a context for managing cultural diversity. We will discuss various kinds of work groups, international and individual impacts on teamwork, various diversity issues (e.g. age, gender, homogeneity / heterogeneity) that impact the work groups, as well as a company’s responsibility in creating the framework for work groups. The goal here is for the students to understand that cultural openness and diversity in a company requires a conscious framework. At the end of this course, you will be asked to apply learning from the theoretical inputs to the personal experiences. Critical thinking and self-assessment as well as the definitions and framework topics from the previous lectures will be applied to your diversity / international cultural management working experiences introduced in the beginning. In groups, you will apply course learning and present your analyses of a select number of experiences introduced in the first part. You will need to explain the reasons these problems have occurred within an international socio-historical-cultural context. You will analyze the company’s and employees’ roles and responsibilities for the cause. And finally, you will recommend steps for improvement or frameworks for solutions. The goal behind this is to show how solutions or improvements can be created by application of theoretical frameworks and changes in cultural thinking.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Sufficient 1: You show only a sufficient knowledge of the material and concepts but fail to show a convincing ability to apply the knowledge to real life situation nor to communicate the concepts in an effective manner. There are challenges in complying with JAMK reporting instructions.
  Satisfactory 2: You show satisfactory knowledge of the material and concepts and attempt to apply the knowledge to real life situation. You can communicate the concepts responsibly. There are some issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 3 and 4

  Good 3: You show good knowledge of material and concepts and are able to apply it well to real life situation. You can communicate it responsibly in an effective way. There are some issues in complying with JAMK reporting instructions.
  Very good 4: You show very good knowledge of material and concepts and are able to apply it innovatively to real life situation. You can communicate it responsibly in an effective way. There are minor issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 5

  You show exceptional knowledge of subject material. You demonstrate the ability to apply the material to real-life situations and challenges in a critical manner with superior communications skills, complying fully with JAMK reporting instructions.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Contact meetings
  Flipped learning
  Independent studying and learning assignments
  Group work and workshops
  Group discussions and peer learning
  Self-reflection
  
  Guidance will be available during the course as follows:
  Introduction and guidance to course themes and assignments
  Guidance of group work and group discussions
  Group specific feedback
  Peer guidance
  Personal guidance and feedback on the individual assignment

  Learning materials and recommended literature

  Browaeys, Marie-Joelle and Price, Roger. Understanding Cross-Cultural Management. 2nd Edition, Prentice Hall: 2011.
  
  French, Ray. Cross-Cultural Management in Work Organisations, Chartered Institute of Personnel and Development: London, 2007.

  Lecturer(s)

  Kirsi Kemell

  Working life cooperation

  Visiting lecturers
  Case studies

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  -

  Timing

  07.03.2022 - 22.05.2022

  Learning assignments and student workload

  Lectures 22h
  Assignments and independent study 113h
  Total 135h
  (one credit equals 27 hours of student work)

  Content scheduling

  Independent orientation work
  Contact sessions with flippeed learning and group work
  Individual assignment

  Groups

  • YBB20S1
  • YBB22VK
  • YHS20S1
  • YHS21S1
  • YBB21S1
  • ZJA21SHYB

  Seats

  0 - 45

  Assessment methods

  Open path: 3
  Exchange students: 10

  Degree Programme

  Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Financing New Ventures in Global Markets (YHIHE210-3002),
       14.02.2022 – 17.04.2022,  5 cr  (YBB20S1, ...) — Face-to-face, Online learning +-
  Learning outcomes of the course

  The course provides students with an understanding of the multiple aspects of finance for business ranging from theoretical to practical standpoints. The students are able to understand, explore, and analyze multiple aspects start-up and early stage enterprises in the global markets through the lenses diverse financial perspectives. The students understand conceptual aspects and their practical applications from the point of view of investors and finance managers with respect to corporate risk, and return dynamics, quantitative financial analysis, investment analysis, corporate finance, international finance, corporate valuation, financial forecasting, financial institutions and markets. Furthermore, the students also learn new developments taking place in the financial sector such as financial technology (FINTECH) and Blockchain Technology . Students also learn several analytical tools and techniques of fundamental and technical analysis and draw necessary inferences followed by the decision-making based thereon.
  At the end of this course you be able to:
  - comprehend the cost of capital using relevant benchmarks and risk profiles of firms
  - asset valuation
  - analyze investment and financing strategies of firms
  - justify financing choices in the light of taxation, foreign exchange and bankruptcy costs
  - understand multiple dynamics of capital markets and financial planning in the global context
  -comprehend the key financial considerations and dynamics when launching a new venture;
  -understand and apply various performance metrics/measures of a new venture;
  -develop the financial models that are compatible with the firm’s future growth and also incorporates firm-level characteristics;
  -compare diverse financial sources that support a new venture in the light of risk exposures;
  -understand the role of technological developments and governance issues
  You are expected to acquire the following competencies in this course:
  YBBGM: Global business management competence
  As a student, you will understand the dynamics of the global business environment through the extensive and intensive training of concepts, skills, and techniques applied in the field of finance. You will also explore the fundamentals issues of finance and dynamics related to the financing of new ventures, investment planning, and financing decisions based on financial analysis.
  YAMYT: Entrepreneurship, innovation and working community competence
  You will explore issues related to financial stability and sustainability by incorporating multiple risk factors and dynamic institutional settings and corporate environment. Promoting moral and ethical mindset and conduct to ascertain and disclose true and unbiased financial health of the companies are the strategic concepts, among others, that you will learn to understand and apply in the financial decision-making process. You will also study safeguarding interests of different stakeholders in an unbiased manner to promote the corporate value system, which is humane, fair and equitable.
  YAMKA: Internationalisation and communications competence
  Communicating the inferences made and interpretations drawn based on the financial data analysis responsibly, effectively and professionally in English, including in written reports, presentations, formal correspondence, and on social media are some of the key aspects that you will learn in this course. You will get several opportunities to participate enthusiastically in inter- and multicultural settings, demonstrate team building and leadership skills, and implement conflict resolution skills in numerous situations.

  Prerequisites and co-requisites

  BBA in business or economics or equal

  Course contents

  Fundamentals of risk-return, Capital Asset Pricing Model (CAPM), Arbitrage Pricing Model, Modigliani-Miller theorems, Venture capital, P2P lending, Crowdfunding, Project valuation techniques, Cost of capital, Capital structure dynamics, FINTECH and digital innovations.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Grade 1: YBBGM Global business management competence, YAMYT Entrepreneurship, innovation and working community competence and YAMKA Internationalisation and communications competence are at the basic level.
  Grade 2: YBBGM Global business management competence, YAMYT Entrepreneurship, innovation and working community competence and YAMKA Internationalisation and communications competence are good.

  Assessment criteria - grade 3 and 4

  Grade 3: YBBGM Global business management competence, YAMYT Entrepreneurship, innovation and working community competence and YAMKA Internationalisation and communications competence are good and there is a partial reflection of the given competencies in the real-life scenario.
  
  Grade 4: YBBGM Global business management competence, YAMYT Entrepreneurship, innovation and working community competence and YAMKA Internationalisation and communications competence are excellent and there is a partial reflection of the given competencies in the real-life scenario.

  Assessment criteria - grade 5

  Grade 5: YBBGM Global business management competence, YAMYT Entrepreneurship, innovation and working community competence and YAMKA Internationalisation and communications competence are excellent and there is a comprehensive reflection of the given competencies in the real-life scenario.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  The primary modes of delivery are face-to-face learning (lectures, workshops, presentations), distance learning (e.g. online lectures and presentations) and blended learning.

  Learning materials and recommended literature

  Lecture slides, case studies, spreadsheets, textbooks, research articles, videos, assignments, online resources etc. Please check learning platform on regular basis.
  
  Main text book options
  -Richard A. Brealey, Stewart C. Myers and Franklin Allen, Principles of Corporate Finance, 13th Edition (2019). The McGraw-Hill.
  - Stephen Ross and Randolph Westerfield and Jeffrey Jaffe and Bradford Jordan, Corporate Finance, 12th Edition (2018). The McGraw-Hill.
  - Jonathan Berk and Peter DeMarzo, Corporate Finance, 5th Edition (2020). Pearson.
  
  Other books
  -Mark Grinblatt and Sheridan Titman, Financial Markets & Corporate Strategy,
  - Glen Arnold, Corporate Financial Management
  - Stephen Lofthouse, Investment Management
  - Jeff Madura, International Financial Management
  
  
  On-line sources
  • https://www.youtube.com/channel/UCeZf5FUwF9LrvdnjXhiCGKQ/videos
  The above channel is run by the lecturer himself.
  • https://www.investing.com
  • https://uk.finance.yahoo.com
  • https://finance.yahoo.com
  • http://www.nasdaqomxnordic.com
  • http://www.worldbank.org
  • http://www.oecd.org
  • https://www.bloomberg.com
  • https://www.reuters.com
  • https://www.bbc.com
  • http://ssrn.com
  • http://www.imf.org
  • http://www.ifc.org
  • http://www.nytimes.com

  Lecturer(s)

  Shabnamjit Hundal

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  Exam will be held during the last week of the course and details of the exam date, timings and venue will be notified at the learning platform. The retake exam will be held once in the Spring semester and Autumn semester.

  Internationality

  There are possibilities of having collaborations with other universities in Finland and abroad with respect to joint research, and corporate projects.

  Timing

  14.02.2022 - 17.04.2022

  Learning assignments and student workload

  You will be required to required to invest 135 hours approximately and the break up of the total time is as below:
  Lectures: 40 hours
  Data Analysis Lab Session: 15 Hours
  Assignment Preparations: 30 Hours
  Examination Preparations: 40 Hours
  Miscellaneous: 10 Hours

  Groups

  • YBB20S1
  • YBB21S1
  • ZJA21SHYB

  Seats

  5 - 45

  Assessment methods

  Avoin amk 10
  Exchange students 5 (not translated)

  Degree Programme

  Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face, Online learning

  Share of virtual studies

  2 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Maturity Test (YW00BB54-3003),
       30.08.2021 – 20.07.2022,  (YBB20S1) — Online learning +-
  Learning outcomes of the course

  The students demonstrate mastery of their field and good proficiency in Finnish or Swedish. Students who have completed their education in a language other than Finnish can take the maturity test in Finnish or in the language of instruction.

  Prerequisites and co-requisites

  The master's thesis is being assessed.

  Course contents

  Media bulletin concerning the Master's thesis

  Assessment criteria

  Assessment criteria, passed/failed

  The supervisor of the master's thesis will assess content and language of media bulletin.
  
  Note: To pass the test, the length must be 3000-3500 characters.
  
  Things assessed in the text:
  
  1. Content: comprehensibility of the bulletin, key results of the thesis and its usefulness to the field, and competent treatment
  2. Language: independence of the text (the content of the bulletin is understandable even if the reader has not read the thesis), consistency of the treatment (the structure of a bulletin), good formal style and error-free language and spelling.
  
  Pass(S):
  The content of media bulletin corresponds master's thesis content and language is acceptable in formal style.
  
  Fail (0):
  The maturity test does not fulfill Pass level criteria or the title is missing or it is written in I form.

  Further information

  Implementation language: Finnish, Swedish or the language of degree programme (see Degree Regulations).
  
  The 1st supervisor receives and evaluates Master degree student's maturity test.
  
  Supervisors of the degree programme will grade the maturity test.

  ---

  Language of instruction

  English

  Location and time

  You will write an internal bulletin from your master thesis and make an oral presentation.

  Learning materials and recommended literature

  - Your own master thesis
  - JAMK open course materials for internal bulletin

  Lecturer(s)

  Shabnamjit Hundal, Pia Kreus, Murat Akpinar, Juha Saukkonen, Salman Saleem

  Campus

  Main Campus

  Timing

  30.08.2021 - 20.07.2022

  Learning assignments and student workload

  - Preparation for maturity test 3 hours
  - Writing the maturity test 2 hours 15 minutes
  - Making oral presentation 30 minutes

  Groups

  • YBB20S1

  Seats

  0 - 20

  Assessment methods

  The maturity test is assessed by the thesis supervisor and the academic coordinator of the programme who delivers the master thesis seminars

  Degree Programme

  Master's Degree Programme in International Business Management

  Mode of delivery

  Online learning

  Unit

  Liiketoimintayksikkö
• JAMK Leadership Programme in Silicon Valley, USA (YHIHV320-3002),
       24.02.2022 – 06.03.2022,  5 cr  (YBB20S1, ...) — Face-to-face +-
  Learning outcomes of the course

  Purpose of the course
  You will understand what makes Silicon Valley so different from the rest of the world. Is it because of risk-taking culture, the environment, communication and networking or access to capital?
  
  Competences
  Service business management competence
  Business management competence
  Internationalisation and communications competence
  Entrepreneurship, innovation and working community competence
  
  Learning outcomes
  You will be able to recognize the interaction of Silicon Valley business institutions, culture, and environment with the behavior of individuals. You will also understand how the Government plays an important role in creating balanced ecosystems: policy making, role of convener, regulator, supporter, partnership building, place-making and walkable friendly neighborhoods, and connected infrastructure. You will know which sectors have drawn most venture capital and/or crowd sourced capital, and understand the process of raising early stage financing.
  
  You will familiarize with some features of the American business culture. You will practice listening and speaking American English, and compose and deliver elevator speeches. You will be able to identify the business dynamics of cultural, gender/sexual, age-based, class, regional, national, transnational, and global identities and the similarities, differences, linkages, and interactions between them.
  
  You will understand how social media fits into marketing, why it is important, and the applicability of various tools to use to develop a social media strategy, but also how to develop an integrated social media strategy, and how to measure social media's impact.
  
  You will understand Importance of design and the user experience, and get familiar with theoretical versus practical application of customer service. You will also visit an exceptionally successful international start-up in Silicon Valley, a global well-known big company, and experience the excellence of services of the Californian recreation industry in the Pebble Beach area.

  Prerequisites and co-requisites

  You are able to communicate fluently in English

  Course contents

  The course contents include the online- orientation session, pre-assignment, 10 days study tour to Silicon Valley, USA in late November, and the post-assignment.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Sufficient 1
  You show only a sufficient knowledge of the objectives, material and concepts, but they are in need of further clarification. You fail to show a convincing ability to apply the knowledge to real life situation nor to recognize or communicate the concepts in an effective manner. You present the results superficially, in the form of a list and insufficiently. You summarize sources that are inadequately connected to the objectives of the report. You recognize the key concepts. You write unstructured text with many different repeated language and style errors. You follow JAMK’s reporting instructions insufficiently.
  
  Satisfactory 2
  You define the objectives too broadly, but define the key concepts. You show only a satisfactory knowledge of the material and concepts but fail to show a convincing ability to apply the knowledge to real life situation nor to communicate the concepts in an effective manner. You present partly illustrated results whose connection to the development tasks remains thin. There are minor shortcomings in the reporting. You demonstrate expertise. You write partly unstructured text with occasional language and style errors. You follows JAMK’s reporting instructions with mistakes.

  Assessment criteria - grade 3 and 4

  Good 3
  You show good knowledge of material and concepts and are able to communicate these in an effective way. You define the principle objectives relevant for development work back at home. You delineate the topics form several different viewpoints and justify them. You use current, reliable international sources. You use key concepts fluently. You describe the data and its analysis sufficiently. You present conclusions and duly substantiated further action proposals based on them to your own work back at home. You demonstrate convincing expertise. You write structured text with occasional language and style errors. You follow JAMK’s reporting instructions.
  
  Very good 4
  You show very good knowledge of material and concepts. You define relevant objectives that have been delineated clearly. You delineate the topics from several different viewpoints. You choose source material that is diverse, current, reliable and relevant. You analyze and compare the key concepts of each subject and prepare summaries of them. You describes the data and its analysis systematically. You present results in a logical, well-reasoned and illustrative manner. You write text in fluent and almost error-free formal style. You follow JAMK’s reporting instructions.

  Assessment criteria - grade 5

  Excellent 5
  You define challenging objectives with a new viewpoint that have been delineated clearly. You delineate the topics of the assignments with critical justification and assessment. You show exceptional knowledge of subject material. You master consistently the key concepts defined. You discuss concepts critically and insightfully. You demonstrate the ability to apply the material to real-life situations and challenges with superior communications skills. You report convincingly, presenting a logically coherent whole. You substantiate the relationship between theory, lectures and visits with insightful and critical reasoning and interpretation. You present a carefully reasoned analysis making versatile use of the data. You demonstrate critical thinking in writing. By connecting own work and discussion of theory you present conclusions that are versatile and to the point as well as further actions and development task in your own company/organization. You follow JAMK’s reporting instructions as well as ability to connect your own work to the development of the professional work back at home organization/company.

  ---

  Language of instruction

  English

  Location and time

  December 8, Wednesday at 17:00- 18:00: Orientation Day 1 Online Pre Application ( at ZOOM): Questions what to do and what to have and how to do it all easily, and what are the benefits for the studies and work
  January 12, Wednesday at 17:00-18:00: Orientation Day 2 Online Post Application ( at ZOOM): Questions about what next concerning traveling, accommodation, pre-assignment, study tour program, social networking, post-assignment
  February 24 Thursday : Travel from home to San Francisco: Departure and Arrival
  February 25 Friday - First Welcome meeting and Introduction of all participants in San Francisco, Followed by the Official City tour ( History, Culture, Economy) in San Francisco
  February 26 Saturday: Examining Cultural Differences, Program on own, Community Observation
  February 27 Sunday: Transportation from San Francisco to San José. On the way Visits to Facebook, Google, and Apple HQ campuses(outside), In addition, a visit to California Wine Industry; Wine tasting @ Loma Prieta Winery, Los Gatos
  February 28 Monday - Thursday, March 3 Lectures at San José State University, Visits
  March 4 Friday: California Recreation Industry/Management- Site visits Pebble Beach. Monterrey, Carmel, Closing of Program
  March 5 Saturday: Departure from San José to SFO International Airport and home.
  March 6 Sunday, Arrival at home

  Planned learning activities, teaching methods and guidance

  Orientation sessions before the departure (online)
  Pre assignment based on the Book What Makes Silicon Valley Tick? ; Tapan Monroe
  Lectures ( face-to-face) in classrooms at San José State University, California, Visits
  Group reflections in each working day during the study tour
  Post assignment : What Can I Bring Back Home from the lectures, networking, observations and visits.

  Learning materials and recommended literature

  Munroe, Tapan: What Makes Silicon Valley Tick? The Ecology of Innovation at Work.Nova Vista Publishing. ISBN 978-9077256-28-2

  Lecturer(s)

  Risto Korkia-Aho

  Exam dates and re-exam possibilities

  The pre and post assignments due dates will be informed to all the participants in the second orientation session in January 2022. No final examination.

  Timing

  24.02.2022 - 06.03.2022

  Learning assignments and student workload

  See the schedule above.
  Pre-assignments 40h Study Tour 55h Individual report and group report 20h Literature 20h Total 135h ( one credit equals 27 hours of student work)

  Enrollment

  13.09.2021 - 10.01.2022

  Content scheduling

  New Trends, Entrepreneurship, Innovation and Ecosystem in Silicon Valley
  Valuation and Business Plans of Startups in Silicon Valley
  Leadership in a Multicultural and Dynamic Business Environment
  Digitalization of Marketing
  International Business Speaking and Global Dialogue
  Service Quality Concept and Design Thinking

  Groups

  • YBB20S1
  • YSY21SJ
  • YMJ20S1
  • YSY21SM
  • YLO21S1
  • YSY21SK
  • YTC21S1
  • YTV21S1
  • YTS21K1
  • YTO21S1
  • YSB21S1
  • YTG21S1
  • YHO21S1
  • YMJ21S1
  • YHS20S1
  • YSV21S1
  • YHO20S1
  • YSY21ST
  • YHS21S1
  • YSP21S1
  • YBB21S1

  Alternative learning methods

  None

  Assessment methods

  Pre-assignment, Active participation, Reflections, and the final report

  Degree Programme

  Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in Health Care and Social Services Development and Management, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in Business Network Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Brand Management (YHYYM310-3003),
       06.09.2021 – 14.11.2021,  5 cr  (YBB20S1, ...) — Online learning +-
  Learning outcomes of the course

  Branding is as important for culture and politics as it once was for market commodities. But what is it that makes brands and branding powerful? What explains the global diffusion of branding techniques? Or at an even more fundamental level, what is a brand? How do we go about building a brand? How do we go about managing a brand that already exists? What are the challenges that managers, marketing firms and consumers face when interacting with brands? How do different stakeholders created and maintain brands in dynamic environments? These are some of the questions that this course will attempt to answer. In this course, we will examine multiple theoretical perspectives on ‘brand’ and will understand how each theoretical approach involves a different brand management toolkit. We will approach branding from multiple perspectives – from rational branding to emotional branding to cultural branding.
  
  To complement the theoretical foundations, we will discuss real life strategic challenges that brand and their managers face and learn from the success and failure of particular brand strategies. We will also understand how brands and brand management have evolved in the 21st century and what are the key ethical, environmental and socio-cultural implications of brand management’s evolutionary trajectory. We will explore concepts such as unique selling proposition (USP), mindspace positioning, cultural brand strategy and performance metrics such as brand equity, brand love, share of voice.
  
  Upon completion of the course, students should be able to • Apply appropriate branding theories and toolkits to solve practical case studies • Critically evaluate different approaches to measure brand performance • Align epistemological assumptions with appropriate approach • Exhibit fluency with the building blocks of branding strategies • Identify appropriate segmentation strategieson appropriate bases, define targets and relevant brand positioning techniques • Understand the evolutionary trajectory of consumer brand management

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  We will examine the strategic importance of brand development in driving organizational success. The topics
  covered will explore the development of brand practices across key company functions and strategic corporate
  initiatives including: product launch, reorganization, competitive threat, identity development, communications
  and customer experiences.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Sufficient 1
  You demonstrate theoretical and conceptual knowledge to identify and analyze brand management using the given case. You know partly how to apply information in decision making. You know the meaning of brand management in strategic management. The theory base is limited.
  
  Satisfactory 2
  You are able to select and apply appropriate approaches to analyze own brand management problems and utilize them. You write a quite modest report.

  Assessment criteria - grade 3 and 4

  Good 3
  You analyze critically the problems of brand management of own organization and devise solutions to these problems and communicate them also internationally. You are able to write an almost impeccable report, which includes discussions of organizational level and/or own expertise level.
  
  Very good 4
  You analyze critically the problems of brand management of own organization and change and develop the practices of the brand management. You are able to write a quality report, which includes also international references.

  Assessment criteria - grade 5

  Excellent 5
  You develop a new practical solution of the brand management with a connection to the strategic management of the organization. You write a high-quality, printable and reflecting report with constructive criticism, which includes several international references.

  Further information

  The lecturer of the course will be informed later in January 2021

  ---

  Language of instruction

  English

  Location and time

  This course is taught in autumn.

  Planned learning activities, teaching methods and guidance

  Online

  Learning materials and recommended literature

  Keller, K. L. & Swaminathan, V. (2020). Strategic brand management: Building, measuring, and managing brand equity (Fifth edition. Global edition.). Pearson.
  
  Additional Material / Recommended Reading Material
  Keller K., Aperia, T. & Georgeson, M., 2012, Strategic Brand Management: A European Perspective. Prentice-Hall.
  
  At learning platform, the teacher will provide you with the lecture notes that contains academic literature, videos, blogs, short article, etc. related to the focused topic area.

  Lecturer(s)

  Salman Saleem

  Exam dates and re-exam possibilities

  There are two items of assessment for the brand management course
  
  1) Answering the discussion questions, related to each lesson, at the learning platform
  
  2) Final Individual Project: For an individual project, students need to develop a brand marketing communication plan. The brand communication plan includes Use of marketing communication tool both traditional and digital to build a brand using secondary association to build a brand. The length of the final project should be a maximum of ten pages in length (excluding cover page and contents). The project should be written according to JAMK reporting instructions.
  More detailed information about the final project at learning platform

  Timing

  06.09.2021 - 14.11.2021

  Learning assignments and student workload

  Brand Management course worth 5 ECTS.One ECTS corresponds to an average of 27 hours of work, which means that the load of 5 ECTS approximately 135 hours.
  Student Workload in hours
  Assignments 70 hours
  Independent study 65 hours
  Total of 135 hours

  Enrollment

  02.08.2021 - 05.09.2021

  Groups

  • YBB20S1
  • ZJA21SH
  • YMJ20S1
  • YHS20S1
  • YHO20S1
  • YBB21VS

  Alternative learning methods

  You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
  
  The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

  Seats

  0 - 45

  Assessment methods

  Master's degree studies. Recognition of prior learning (RPL) can be obtained on the basis of prior learning. Recognition of prior learning is subject to an application which correctly points out the competencies consistent with the course objectives. In addition, proof of the successful completion of the development assignment is required.

  Degree Programme

  Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in Sport Business Management, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Online learning

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Strategic Human Resource Management (YHIYH300-3003),
       27.09.2021 – 17.12.2021,  5 cr  (YBB20S1, ...) — Online learning +-
  Learning outcomes of the course

  After completion of the module you understand the management of human resource needs of new ventures and are able to assess the innovation process to capture opportunities in global markets. You know how to utilise different HR strategies for the benefit of global businesses. You are able to analyse the strategic integration and the actual fit of firm's HR policies and practices to its corporate and business strategy you are able to develop a plan for HR in order to improve the organisations overall performance. You are able to evaluate and develop in a goal-oriented manner your expertise by means of continuous learning and develop various solutions required in international operations.
  You promote sustainable development principles and global social responsibility as a developer of working life, you apply the principles of equality and non-discrimination in all actions. You master the principles of good scientific practice and open science in your actions.

  Prerequisites and co-requisites

  BBA in business or economics or equal

  Course contents

  The course content will focus on the strategic management process, strategic review, different types of strategies and the role of strategic human resource management in international context. In addition topical HR metrics, benchmarking, high-performance work systems, employee engagement, diversity and sustainability issues will be addressed. Activities such as recruitment, training and development, performance and reward management and compensation are covered.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1 Sufficient
  You are able to recognize the contribution that effective HRM can make to the achievement of the organisation’s strategic objectives.
  
  2 Satisfactory
  You are able to discuss the contribution that effective HRM can make to the achievement of the organisation’s strategic objectives. You are able to identify the different strategic needs of firms and the link between HR strategy and performance. You are familiar with the theoretical framework for strategic human resource management.

  Assessment criteria - grade 3 and 4

  3 Good
  You understand the contribution that effective HRM can make to the achievement of the organisation’s strategic objectives. You are able to recognise different strategic HR elements impacting the organisational performance. performance and you understand how different HR strategies can contribute into business performance. You are able to elaborate diversity and multiculturalism issues in organisations. You are able to communicate of your findings in a fluent and efficient manner according to the academic guidelines.
  
  4 Very good
  You know how to evaluate alternative conceptual frameworks for the analysis of HRM processes and outcomes. You are able to suggest and argument for alternative practises based on relevant theories. You know hot to utilise diversity management for the benefit of international companies and society.

  Assessment criteria - grade 5

  5 Excellent
  You are able to develop strategic human resource plan for a international company and able to critically evaluate and suggest improvement ideas for recruitment, training and compensation practices. You identify the importance of shared values of diversity management practises and able find sustainable and ethical solutions that are well argument and built on topical practises and literature and research. Your communication is professional, precise and you are following the principles of academic integrity.

  ---

  Language of instruction

  English

  Location and time

  Course will be offered in online mode via Moodle. It will include 4 interactive webinars via ZOOM which will be held on Thursdays on 30.9., 7.10., 14.10, 4.11. at 17.00-18.45.

  Learning materials and recommended literature

  Armstrong, M. 2016. Armstrong's Handbook on Strategic Human Resource management.6th ed. Kogan Page.

  Lecturer(s)

  Pia Kreus

  Timing

  27.09.2021 - 17.12.2021

  Learning assignments and student workload

  135 h Virtual Course

  Enrollment

  02.08.2021 - 05.09.2021

  Groups

  • YBB20S1
  • ZJA21SH
  • YMJ20S1
  • YHS20S1
  • YHO20S1
  • YBB21VS
  • YHS21VS

  Alternative learning methods

  Course assignments

  Seats

  0 - 45

  Assessment methods

  This course is available for the students from other master's degree programmes in JAMK. The course can be also accomplished in other master's degree programmes.

  Degree Programme

  Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in Sport Business Management, Master’s Degree Programme in Tourism and Hospitality Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Online learning

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Managerial Accounting (YZWZ0230-3006),
       01.08.2021 – 31.12.2021,  5 cr  (YTF21S1) — Online learning +-
  Learning outcomes of the course

  You are aware of the essential current theories of managerial accounting and are able to apply them to your work. You display an ability to critically follow and analyse the information in the field and area of study. You recognise the challenges of managerial accounting and are able to develop your own skills and practices in managerial accounting. You are able to evaluate, develop and reform managerial accounting in an organisation.

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  Profitability, contribution margin thinking, activity based analysis, performance measurement, key figure analysis, investments, budgeting, cash flow, forecasting, sensitivity analysis.

  Assessment criteria

  Assessment criteria - grade 1 and 2

  1 (Adequate) The theory of the subject matter is appropriate for the subject matter or work role, but it does not form an overall view. You describe and distinguish essential concepts. You outline a development project. You find a partial solution to the problem but are unable to illustrate the results. Matters are discussed in a list-like and summarising manner. Independent thinking is lacking. The reporting follows JAMK’s reporting instructions partially.
  
  2 (Satisfactory) You apply theory within the subject matter, limited from the perspective of the subject matter or work role. You have selected and defined the essential concepts. You design a development project. You find a partial solution to the problem. You illustrate the results. The examples demonstrate understanding and independent thinking, but the connections between theoretical knowledge and the examples are insufficient. The report mostly follows JAMK’s reporting instructions.

  Assessment criteria - grade 3 and 4

  3 (Good) You present theory that is relevant and delineated. You are able to follow and analyse the development and/or research in your field of expertise. You are able to analyse and structure theoretical information and concepts. You lead or plan a research, development or innovation initiative, applying new methods. You develop the operations of the organisation by finding alternative solutions to a problem. Theory and practice are combined through your thinking. The report is illustrative and includes analysis. The report follows JAMK’s reporting instructions (may contain occasional errors).
  
  4 (Very good) You produce an overall view from the essential theories in the subject matter, which you reflect on in a critical manner. You are able to follow and analyse the development and international research in your field of expertise. You are able to consider the essential concepts in relation to each other. You lead or plan a research, development or innovation initiative that produces a solution for a practical problem. You demonstrate and justify the usability of your results. The report is written in a consistent, justified and illustrative manner. It contains reflection and criticism. The report follows JAMK’s reporting instructions. There may be minor deficiencies with some details.

  Assessment criteria - grade 5

  5 (Excellent) You are able to create new information. You are able to follow and analyse the development and international research in the fields of expertise. You reflect on the matter at a social level. You are able to define the essential concepts related to the special competence of the field in relation to each other. You lead or plan a research, development or innovation initiative that produces and analyses new information and reforms the practices in complex and unpredictable operating environments. You utilise methods from research and development operations, and display creative thinking. The report has created new perspectives or overall views by combining things in a new way. The text displays the ability for critical thinking and the skill of communicating the results. The report follows JAMK’s reporting instructions.

  ---

  Language of instruction

  English

  Location and time

  This course starts on 7th October. The last day of this course is on 10th December.
  Zoom: https://jamk.zoom.us/j/3100848876
  
  The first webinar at Zoom on 7th October at 5 pm
  The second webinar at Zoom on 14th October at 5 PM
  
  Additional webinars:
  On 11th November, 4th November, and 2nd December

  Planned learning activities, teaching methods and guidance

  Individual studying with webinars and the help of the teacher. Distance learning includes material in the e-learning environment, videos, and learning assignments.
  
  There are one assignment (ca. 2500 words per assignment), two discussion rounds, a learning diary, and digital lessons with quizzes.
  
  If you prefer studying in the classroom, there will be another course next spring.

  Learning materials and recommended literature

  The following literacy is available via JAMK library services. This list of literacy is not exclusive, you may also utilize other applicable sources you find. Also note, that some of the sources can be found in both e-books and printed books.
  
  E-books:
  
  Epstein M. & Malina M. Advances in Management Accounting. Emerald 2016.
  
  Manzoni J-F. & Davila A. Performance Measurement and Management Control: Innovative Concepts and Practices Studies in Managerial and Financial Accounting Ser. Emerald Publishing Limited 2010.
  
  McNair-Connolly CJ., Polutnik L. & Silvi R. Value Creation in Management Accounting and Strategic Management: Using Information to Capture Customer Value. Business Expert Press 2013.
  
  Proctor, R. Managerial Accounting: A Decision Making and Performance Management. Pearson Education 2012. 4th Edition.
  
  Satoshi S., Nabyla D. & Sumitaka U. Value Creation in Management Accounting and Strategic Management. John Wiley & Sons, Incorporated in 2017.
  
  If you need back up in FINNISH: Järvenpää - Länsiluoto - Partanen - Pellinen: Talousohjaus ja kustannuslaskenta. Sanoma Pro 2017 or any other managerial accounting (=SISÄINEN LASKENTATOIMI or JOHDON LASKENTATOIMI) basic text book.
  
  Printed books:
  
  Bergstrand J. Management Accounting: A Cases Approach. Pearson 2012.
  
  Bhamani A., Horngren C T., Datar S M. & Rajan M V. Management and Cost Accounting. Pearson Education 2015. 6th Edition.
  
  Braun, K W. & Tietz W M. Managerial Accounting. Pearson 2013. 3rd Edition.

  Lecturer(s)

  Milla Welling

  Exam dates and re-exam possibilities

  No exam

  Timing

  01.08.2021 - 31.12.2021

  Learning assignments and student workload

  Webinars 4 h and 131 hours of independent online studying.

  Enrollment

  01.08.2021 - 06.09.2021

  Groups

  • YTF21S1

  Assessment methods

  The assessment in the course is based on the competence demonstrated in the learning diary and assignments.

  Degree Programme

  Master's Degree Programme in Artificial Intelligence and Data-analytics, Master's Degree Programme in Information Technology, Full Stack Software Development, Master's Degree Programme in Professional Project Management, Master's Degree Programme in International Business Management, Master's Degree Programme in Information Technology, Cyber Security

  Mode of delivery

  Online learning

  Share of virtual studies

  5 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Formulating Strategy (YZWZ0210-3003),
       31.08.2021 – 12.11.2021,  5 cr  (YBB21VS, ...) — Face-to-face, Online learning +-
  Learning outcomes of the course

  You understand the principles of strategic thinking and you are aware of different schools of strategic management. You realize the importance of strategy as a tool to develop the organization locally or globally. You know the various stages of the strategy process, and you use the techniques of strategy formulation. The course prepares you to make strategic analysis and formulate good strategies.

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  Strategic thinking, principles of strategic management, vision, mission, values, goals, strategy process, strategic analysis, formulating strategy

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Sufficient 1: You understand strategic management concepts at a sufficient level but fail to attempt to use them to formulate strategies for developing the working life locally or globally. You have challenges to communicate your findings in oral and written form in a structured manner. There are issues in complying with JAMK reporting instructions.
  Satisfactory 2: You understand strategic management concepts at a satisfactory level and attempt to use them to formulate strategies for developing the working life locally or globally. You are able to communicate your findings in oral and written form responsibly. There are some issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 3 and 4

  Good 3: You have a good understanding of the concepts of strategic management and use them well to formulate good strategies for developing the working life locally or globally. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. There are some issues in complying with JAMK reporting instructions.
  Very good 4: You have a very good understanding of the concepts of strategic management and use them very well to formulate innovative strategies for developing the working life locally or globally. You are able to communicate your findings in oral and written form responsibly in a well-structured manner. There are minor issues in complying with JAMK reporting instructions.

  Assessment criteria - grade 5

  You have a thorough understanding of the concepts of strategic management and apply them critically to formulate innovative strategies for developing the working life locally or globally. You are able to communicate your findings in oral and written form responsibly and in a well-structured manner, complying fully with JAMK reporting instructions.

  ---

  Language of instruction

  English

  Location and time

  On campus days 3.9, 4.9, 24.9 and 25.9

  Planned learning activities, teaching methods and guidance

  Classroom teaching on campus days including lectures, workshops group discussions
  Online and virtual learning (case work, virtual discussions)
  The primary mode of delivery is a combination of in-class activities on campus and on-line lectures. There will be available video materials to support opportunities for 24/7 learning. The in-class activities deepen the learning in the forms of tutorials, individual and group works, reflection and guidance. However, if the COVID-19 situation requires the learning will be supported by on-line tutorials.

  Learning materials and recommended literature

  Porter, M. (1996) What is strategy? Harvard Business Review, Nov-Dec, 61-78. Porter, M. (2008) The five competitive forces that shape strategy. Harvard Business Review, Jan, 78-93. Prahalad, C., & Hamel, G. (1990) The core competence of the organization. Harvard Business Review, May-June, 79-91.
  Mintzberg, H., Ahlstrand, B, & Lampel, J. (1998) Strategy safari: A guided tour through the wilds of strategic management. New York Press. Chapter 1, 1-21.
  Barney, J. (1991) Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120. Kim, W.C., & Mauborgne, R. (2004) Blue ocean strategy. Harvard Business Review, Oct, 76-84.
  There will also be a selection of cases and support material provided by the lecturer.

  Lecturer(s)

  Murat Akpinar

  Campus

  Main Campus

  Timing

  31.08.2021 - 12.11.2021

  Learning assignments and student workload

  One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed in different ways depending on the course implementation.
  The items of assessment:
  Individual written assignments 100%

  Enrollment

  02.08.2021 - 05.09.2021

  Groups

  • YBB21VS
  • YBB21S1
  • ZJA21SHYB

  Alternative learning methods

  You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
  
  The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

  Seats

  0 - 50

  Assessment methods

  Open UAS: 10
  Exchange students: 5

  Degree Programme

  Master’s Degree Programme in Business and Financial Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face, Online learning

  Share of virtual studies

  2 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Leadership Dynamics (YZWZ0220-3003),
       25.10.2021 – 31.12.2021,  5 cr  (YBB21VS, ...) — Face-to-face +-
  Learning outcomes of the course

  You will understand different leadership theories and models and their differences, and you will be able to apply them to practical work. You define key leadership practices and describe them from the perspective of your job role. You understand the importance of ethical leadership. You will identify and assess your leadership and emotional intelligence and interaction skills and benefits, and identify your key areas for development. You will test practical dialogue skills in interaction and discussions.

  Prerequisites and co-requisites

  - (not translated)

  Course contents

  Leadership theories
  Current phenomena of leadership
  Ethical aspects of leadership
  Emotional intelligence and emotions
  Communication and interaction skills
  Dialogue and dialogue tools/skills

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Adequate 1
  The theory of the subject matter as summarised by the student is appropriate for the subject matter or work role, but it does not form an overall view. The student describes and distinguishes essential concepts. The student outlines a development project. The student finds a partial solution to the problem but is unable to illustrate the results. Matters are discussed in a list-like and summarising manner. Independent thinking is lacking. The reporting follows JAMK’s reporting instructions partially.
  
  Satisfactory 2
  The student applies theory within the subject matter, limited from the perspective of the subject matter or work role. The student has selected and defined the essential concepts. The student designs a development project. The student finds a partial solution to the problem. They illustrate the results. The examples demonstrate understanding and independent thinking, but the connections between theoretical knowledge and the examples are insufficient. The report mostly follows JAMK’s reporting instructions.

  Assessment criteria - grade 3 and 4

  Good 3
  You present theory that is relevant and delineated. You are able to follow and analyse the development and/or research in your field of expertise. You are able to analyse and structure theoretical information and concepts. You lead or plan a research, development or innovation initiative, applying new methods. You develop the operations of the organisation by finding alternative solutions to a problem. Theory and practice are combined through your thinking. The report is illustrative and includes analysis. The report follows JAMK’s reporting instructions (may contain occasional errors).
  
  Very good 4
  You produce an overall view from the essential theories in the subject matter, which you reflect on in a critical manner. You are able to follow and analyse the development and international research in your field of expertise. You are able to consider the essential concepts in relation to each other. You lead or plan a research, development or innovation initiative that produces a solution for a practical problem. You demonstrate and justify the usability of your results. The report is written in a consistent, justified and illustrative manner. It contains reflection and criticism. The report follows JAMK’s reporting instructions. There may be minor deficiencies with some details.

  Assessment criteria - grade 5

  Excellent 5
  You are able to create new information. You are able to follow and analyse the development and international research in the fields of expertise. You reflect on the matter at a social level. You are able to define the essential concepts related to the special competence of the field in relation to each other. You lead or plan a research, development or innovation initiative that produces and analyses new information and reforms the practices in complex and unpredictable operating environments. You utilise methods from research and development operations, and display creative thinking. The report has created new perspectives or overall views by combining things in a new way. The text displays the ability for critical thinking and the skill of communicating the results. The report follows JAMK’s reporting instructions.

  ---

  Language of instruction

  English

  Location and time

  Seminar-Journey :
  
  - Check-in session duration: 45-60 min
  This will happen only Online on Zoom => Friday 05.11.2021 at 5 pm (Helsinki Time Zone)
  
  - SEMINAR days are planned to happen in the presence
  (of course we follow the Covid-situation and changes can happen according to it)
  
  Friday the 12th November 2021 from 2.00 pm to 7.00 pm
  Saturday the 13th November 2021 from 10.00 am to 3.00 pm
  
  - Check-out session: Duration 46-60 min.
  This will happen only Online on Zoom => Friday 03.12.2021 at 5 pm (Helsinki Time Zone)

  Planned learning activities, teaching methods and guidance

  The course will appear on your MOODLE space during the 1st week of November (Week 44)
  
  The course is meant as an intensive seminar/workshop journey where the student experience:
  1. Experiential learning /
  2. Individual & Collective Coaching /
  3. Network activation /
  4. Executive process and follow up /
  5. Awareness-based leadership & decision making.

  Learning materials and recommended literature

  As guiding books:
  
  - Daft, R. 2015-2018. The Leadership Experience, 6h or 7th Edition – CENGAGE Learning 2015-2018
  - Northouse, P. 2016. Leadership: Theory and Practice. Sage Publications.
  A topical non-fiction book on human leadership.
  
  Other:
  Teacher's publications & material.

  Lecturer(s)

  Marcella Zoccoli

  Campus

  Main Campus

  Timing

  25.10.2021 - 31.12.2021

  Enrollment

  02.08.2021 - 05.09.2021

  Content scheduling

  Leadership Dynamics
  
  Overview & ''Polaroid'' on Leadership theories & styles
  Leadership Total Awareness
  Emotional intelligence & other human intelligences
  Communication & Intra- and Interdependent relational skills
  Leading in the present Change towards a transformative Future

  Groups

  • YBB21VS
  • YBB21S1
  • ZJA21SHYB

  Alternative learning methods

  The passing of the course requires active participation on seminar days (check-in & check-out sessions included) + at least 60% of the assignments-project activities (detailed info will be offered during the check-in session)
  
  - Self-reflective journal individual (30%)
  period 05.11 - 03.12.2021
  - Project-base collective work or workshop training (30%)
  - Development plan individual assignment (40%)
  delivery safeline 10.12.2021

  Seats

  0 - 55

  Assessment methods

  Open UAS: 10
  Exchange students: 5

  Degree Programme

  Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Professional Development (YZZZV200-3003),
       28.08.2021 – 31.07.2022,  5 cr  (YBB21S1, ...) — Face-to-face, Online learning +-
  Learning outcomes of the course

  You identify your target competences for professional development. You are able to assess your professional development in your target competences with evidences collected throughout your studies.

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  Orientation programme to the studies, personal learning plan, identifying target competences for professional development, competence assessment, portfolio.

  Assessment criteria

  Assessment criteria, passed/failed

  S (Pass): You participate in the orientation programme and make your personal learning plan. You are aware of your career development needs and competences to develop. You are able to develop your target competences throughout the studies and provide evidences of the development in a portfolio.

  ---

  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Blended model.
  
  Face-to-face learning: Orientation day and tutoring sessions, business writing in English contact sessions.
  Virtual learning: Personal learning plan assignment, business writing in English assignments, portfolio assignment.

  Learning materials and recommended literature

  Descriptions of the programme's target competences.
  Orientation day materials.
  Business writing in English materials.

  Lecturer(s)

  Murat Akpinar

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  Orientation takes place on the orientation day in the first semester.
  Personal learning plan is made in the first period of the first semester.
  Business writing in English takes place in the second semester.
  Portfolio is prepared in the last semester before graduation.

  Timing

  28.08.2021 - 31.07.2022

  Learning assignments and student workload

  Orientation day 8 hours
  Tutoring sessions 3 hours
  Personal learning plan task 16 hours
  Portfolio task 27 hours
  Business writing in English 81 hours

  Enrollment

  02.08.2021 - 05.09.2021

  Content scheduling

  Orientation day on August 27, 2021 (09-17).
  Tutoring sessions to be individually arranged between the lecturer and students
  Business writing in English sessions in spring 2022

  Groups

  • YBB21S1
  • ZJA21SHYB

  Alternative learning methods

  You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
  
  The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

  Seats

  0 - 40

  Assessment methods

  Avoin amk 10 (not translated)

  Degree Programme

  Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face, Online learning

  Share of virtual studies

  4 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Global Marketing and Sales (YHIHE110-3002),
       27.09.2021 – 28.11.2021,  5 cr  (YBB21VS, ...) — Face-to-face, Online learning +-
  Learning outcomes of the course

  Global marketing and sales course has been designed to emphasize the global marketing and sales management perspectives. The course offers rigour and relevance on classical and contemporary global marketing and sales concepts. The core areas of the course actively address a balance between rigour and relevance. The rigour aspect involves up to date research and conceptual understanding. In contrast, the relevance aspect of the course is delivered through case studies, sales workshops and evaluating marketing and sales strategy of a product/service. Students in a group will apply theoretical knowledge by evaluating a product or service's marketing and sales strategy. The strategy will be designed and discussed step by step in every class, followed by two sales workshops. Sales professionals and class teachers will accompany sales workshops.
  
  Below are the intended learning outcomes (ILO's) for the course.
  
  IBCOL: Intercultural Collaboration Skills
  Demonstrate intercultural teamwork, leadership, and conflict resolution skills
  IBETH: Ethical Conduct
  Embrace ethical conduct in business practices and decision-making. This may be according to the Principles for Responsible Management Education (UNPRME) and Sustainable Development Goals (SDGs) of the United Nations.

  Prerequisites and co-requisites

  BBA in business or economics or equal

  Course contents

  An introduction to global marketing and sales: Development and role of selling in marketing
  Understanding global motives
  Global marketing research
  Sales strategies
  Sales environment: Consumer and organization buying behaviours
  Strategic Element of Competitive Advantage
  Designing sales settings
  Global marketing theories
  The global marketing selection process
  Global marketing entry strategies
  Law and ethical issues
  Personnel selling: A workshop
  Internet and IT applications in selling and sales management:
  Global Promotion and Communication Strategies: A workshop

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Sufficient (1)
  The student attempts to demonstrate his/her theoretical and conceptual knowledge. However, command of the subject area remains unclear.
  The student fails to show a convincing ability in identifying and analyzing marketing problems and solutions to those problems
  Within a team, environment the student contributes to the content inadequately and fails to be a dependable member. The student attempt to communicate his ideas but his verbal and written communication are somewhat unclear. The student has a weakness in using information technology for preparing reports and presentations.
  
  Satisfactory (2)
  The student has demonstrated an adequate command of theoretical and conceptual understanding of modern marketing.
  The student shows an essential ability to identify and analyzing marketing problems and propose solutions.
  The student can present his ideas adequately in his verbal and written communication. A student has a satisfactory skill in using information technology tools for preparing reports and presentations.

  Assessment criteria - grade 3 and 4

  Good (3)
  The student has demonstrated a good command of theoretical and conceptual understanding of marketing.
  The student shows good command identifying and analyzing marketing problems and propose solutions.
  The student can adequately present his ideas in his verbal and written communication. A student uses adequate information technology tools for preparing reports and presentations.
  
  Very good (4)
  The student demonstrates a very good theoretical and conceptual understanding of marketing. The student displays a very good command of marketing.
  The student is very good at identifying and analyzing marketing problems and propose a solution.
  The student can present his ideas in a very good manner in his verbal and written communication. A student is a very good use of information technology tools for preparing report and presentations.

  Assessment criteria - grade 5

  Excellent (5)
  The student demonstrates an exceptional theoretical and conceptual understanding of marketing. The student displays an excellent command of marketing.
  The student shows an excellent ability to identify, and analyses marketing problems and propose the solution
  The student can excellently present his ideas in his verbal and written communication. A student is a proficient user of information technology tools for preparing reports and presentations.

  ---

  Language of instruction

  English

  Location and time

  The course will be held in autumn.
  There will be two intensive sessions during the weekend face-2-face. If the measures of COVID-19 increase then the sessions will be online via Zoom)
  Week 39
  Friday 1 October 2021 from 4 PM to 8 PM
  Saturday 2 October 2021 from 10 AM to 4 PM
  Week 41
  Friday 15 October 2021 from 4 PM to 8 PM
  Saturday 16 October 2020 from 10 AM to 4 PM

  Planned learning activities, teaching methods and guidance

  Hybrid sessions: Physical+online
  
  Face to face and online mode of education are involved in this course. Global marketing and sales course is designed to implement experiential learning. Face to face interaction involves, including but not limited to, in-class lectures, case study discussions, in-class assignments, and sales workshops. Online mode includes online lectures, webinars with industry experts and academic podcasts.

  Learning materials and recommended literature

  Jobber, D., & Lancaster, G. (2019). Selling and sales management, 11th Edition. Pearson Education. ISBN: 9781292205069
  
  Hollensen. S (2017): Global Marketing: A Decision-Oriented Approach.7th edition. Pearson Education. ISBN: 9781292100111
  
  Green, M.C & Keegan, W. J. (2020). Global marketing management. 10th edition. Pearson Education. ISBN: 9780134899794

  Lecturer(s)

  Jay Panjwani

  Campus

  Main Campus

  Exam dates and re-exam possibilities

  The course will be evaluated on the basis of individual and group tasks mentioned below. All tasks are essential and must be returned, dates will be dually communicated in the first session. However, exceptions include in the extension for the submission of the required components on the basis of valid justification.
  
  Groupwise
  
  Project report
  Project presentations/project launching
  
  Individual
  Learning diary
  Discussion forum and active class participation

  Timing

  27.09.2021 - 28.11.2021

  Learning assignments and student workload

  1 ECT = 27 hours of study, therefore, this course requires a total of 135 hours of studies in order to qualify with grade 5
  
  Groupwise
  Project Report = 35h
  Workshop report =10h
  Redesigning the sales strategy: video presentation =40h
  
  Individual
  Reflection/Learning Diary =35h
  Discussion Forum and active Class Participation =15h
  
  Total: 135h
  
  
  Below is mention grading schema;
  
  Grade 0 = 0-44 points = Fail
  Grade 1 = 45-54 points
  Grade 2 = 55-64 points
  Grade 3 = 65-74 points
  Grade 4 = 75-84 points
  Grade 5 = 85-100 points

  Enrollment

  02.08.2021 - 05.09.2021

  Groups

  • YBB21VS
  • YBB21S1
  • ZJA21SHYB

  Alternative learning methods

  You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
  
  The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and specification. More precise info: JAMK Degree Regulations, section 17.

  Seats

  0 - 40

  Assessment methods

  Open UAS: 10
  Exchange students 5

  Degree Programme

  Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face, Online learning

  Share of virtual studies

  2 cr

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Research-based Development (YZWZ0110-3007),
       13.09.2021 – 21.11.2021,  5 cr  (YBB20S1, ...) — Face-to-face +-
  Learning outcomes of the course

  Purpose of the course
  The purpose of this course is to understand the meaning of an research-based development and to get own toolkit for development activities
  
  Competences
  Ethical competence
  Learning and information management competence
  Entrepreneurship, innovation and working community competence
  
  Learning outcomes
  After completing this course, you will understand the difference between scientific research and research-based development. You understand the principles of research-based development,, its methodological starting points. You know the process of research-based development. You master and are able to apply some working life development methods in development activities at your filed of practice. You understand the importance of research ethics and good scientific practice in research-based development.

  Course contents

  The starting points and methodology of research-based development
  Research ethics and the responsible conduct of research
  Process and management of research-based development
  Research and development methods, data collection and data analysis
  Assessment as part of research-based development

  Assessment criteria

  Assessment criteria - grade 1 and 2

  Sufficient 1
  The student understands the differences and similarities between research-based development and academic research. The student is able to describe the different stages of the development process and choose methods suitable for their research/development topic. The student understands the significance of research ethics in research-based development.
  
  Satisfactory 2
  The student understands the differences and similarities between research-based development and academic research. The student describes the stages of the development process and chooses methods suitable for their development topic, and reflects on and assesses their suitability with the help of literature. The student understands the significance of research ethics in research-based development.

  Assessment criteria - grade 3 and 4

  Good 3
  The student is able to compare the differences and similarities between research-based development and academic research. The student is able to analyse development processes, methods suitable for their development topic, and reflects on and assesses their suitability with the help of literature. The student understands the significance of research ethics in research-based development.
  
  Very good 4
  The student compares the similarities and differences between research-based development and academic research in a diverse way. The student describes the stages of the development process with justifications, applies methods suitable for their development topic, and reflects on and assesses their suitability critically and with the help of literature.The student understands the significance of research ethics in research-based development.

  Assessment criteria - grade 5

  Excellent 5
  The student is able to critically assess research-based development. The student describes the stages of the development process with justifications, applies methods suitable for their development topic, and critically assesses their suitability for development work in the field. The student understands the significance of research ethics in research-based development.

  Further information

  The course can be studied by using studification combining study & work in accordance with the
  JAMK Degree regulation 17 § the guidelines for identifying and recognizing competence and the JAMK processes.

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  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  The primary modes of delivery are online Webinars (lectures, workshops, presentations), distance learning (e.g. preparations and presentations) and blended learning.

  Learning materials and recommended literature

  Dodd, S-J. & Epstein, I. 2012. Practice-based research in social work: a guide for reluctant researchers. London; New York: Routledge.
  Bryman, A. 2012. Social research methods. Oxford: Oxford University Press cop.
  Yin, R. K. 2018. Case study research and applications: Design and methods. Los Angeles: Sage.

  Lecturer(s)

  Pia Kreus, Aila Ahonen

  Campus

  Main Campus

  Timing

  13.09.2021 - 21.11.2021

  Learning assignments and student workload

  You will be required to required to invest 135 hours approximately and the break up of the total time is as below:
  Lectures: 40 hours
  Data Analysis Lab Session: 15 Hours
  Assignment Preparations: 40 Hours
  Examination Preparations: 30 Hours
  Miscellaneous: 10 Hours

  Enrollment

  02.08.2021 - 05.09.2021

  Groups

  • YBB20S1
  • YHS20S1

  Alternative learning methods

  You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing. The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

  Seats

  0 - 45

  Assessment methods

  Avoin amk 5 (not translated)

  Degree Programme

  Master's Degree Programme in Sport Business Management, Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö
• Professional Development (YZZZV200-3004),
       28.08.2021 – 31.07.2022,  5 cr  (YHS21S1, ...) — Face-to-face +-
  Learning outcomes of the course

  You identify your target competences for professional development. You are able to assess your professional development in your target competences with evidences collected throughout your studies.

  Prerequisites and co-requisites

  Bachelor's degree

  Course contents

  Orientation programme to the studies, personal learning plan, identifying target competences for professional development, competence assessment, portfolio.

  Assessment criteria

  Assessment criteria, passed/failed

  S (Pass): You participate in the orientation programme and make your personal learning plan. You are aware of your career development needs and competences to develop. You are able to develop your target competences throughout the studies and provide evidences of the development in a portfolio.

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  Language of instruction

  English

  Planned learning activities, teaching methods and guidance

  Orientation at the beginning of studies
  Individual learning plan and discussions
  Individual learning plan development
  Virtual lectures
  Online student group meetings

  Lecturer(s)

  Aila Ahonen, Brian Jordan

  Campus

  Main Campus

  Timing

  28.08.2021 - 31.07.2022

  Learning assignments and student workload

  Orientation at the beginning of studies 15 h
  Individual learning plan and discussions 40 h
  Individual learning plan development 40 h
  Virtual lectures 20 h
  Online student group meetings 20 h

  Enrollment

  02.08.2021 - 17.09.2021

  Groups

  • YHS21S1
  • ZJA21SHYS

  Seats

  0 - 40

  Assessment methods

  Avoin AMK 10 (not translated)

  Degree Programme

  Master's Degree Programme in International Business Management

  Mode of delivery

  Face-to-face

  Credits

  • 5 cr

  Unit

  Liiketoimintayksikkö

Academic year 2022 - 2023

There is no implementations attached to this degree programme.