Esteettömät matkailun palvelupolut (5 cr)
Code: MZMH0200-3001
General information
Enrollment
03.08.2020 - 30.08.2020
Timing
19.10.2020 - 06.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
1 op
Mode of delivery
Online learning
Unit
Liiketoimintayksikkö
Teaching languages
- Finnish
Seats
0 - 20
Degree programmes
- Bachelor's Degree Programme in Tourism Management (AMK)
Teachers
- Kaisa Kokko
- Hanna Hauvala
- Petra Blinnikka
Groups
-
MRE17SBMatkailu- ja palveluliiketoiminta
-
MRE17SAMatkailu- ja palveluliiketoiminta
-
MPT20S1Palveluliiketoiminta
-
MRE18SBMatkailu- ja palveluliiketoiminta
-
MPT19SAPalveluliiketoiminta
-
ZJA20SMEMAvoin amk, MARATA, Esteetön matkailu
-
MRE18SAMatkailu- ja palveluliiketoiminta
-
ZJK20SMKorkeakoulujen välinen yhteistyö, MARATA
-
MTM20S1Bachelor's Degree Programme in Tourism Management
-
MTM19S1Bachelor's Degree Programme in Tourism Management
Objective
The student understands the process of the traveller who needs accessible services from the perspective of both the leisure traveller and business traveller.
The student recognises central tourism actors, their operating models and industry structures. He/she understands the perspectives of different service providers in the implementation of accessible service journey.
The student understands special needs of the customer at each stage of the journey, and creation of the customer’s overall experience.
Content
Traveller’s service journey and accessibility
Value generation for the leisure and business traveller
Tourism service producers
Central concepts, special characteristics and structures of the different tourism service sectors
Overall experience in service journey
Location and time
Webinar schedule (NB: changes may occur):
1. Tuesday 20.10. klo 17-19
2. Monday 2.11. klo 17-19
3. Tuesday 17.11. klo 17-19
4. Tuesday 1.12. klo 17-19
Oppimateriaali ja suositeltava kirjallisuus
Michopoulou, E., Darcy, S., Ambrose, I. & Buhalis, D. 2015. Accessible tourism futures: the world we
dream to live in and the opportunities we hope to have. Journal of Tourism Futures. VOL. 1 NO. 3 2015, pp. 179-188, Emerald Group Publishing Limited, ISSN 2055-5911
Miettinen, S. (toim.). 2011. Palvelumuotoilu - uusia menetelmiä käyttäjätiedon hankintaan ja hyödyntämiseen. Helsinki: Teknologiainfo Teknova Oy.
Tuulaniemi, J. 2011. Palvelumuotoilu. Helsinki: Talentum (soveltuvin osin)
Muu opettajan osoittama materiaali.
Teaching methods
The course is carried out virtually and includes video lectures on themes, discussion assignments and a virtual workshop.
Employer connections
The course utilizes experience experts and guest lecturers from the working life.
Exam schedules
No exam
International connections
Internationalisation aspect is accommodated to this implementation using also international examples and material of accessible tourism.
Vaihtoehtoiset suoritustavat
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.
Student workload
One credit corresponds to an average of 27 hours of work, which means that the load of five credits is approximately 135 hours. The load is distributed as follows:
* online webinars and group discussions 35
* independent assignments and other independent work (studying of literature, preparing for lectures) 100
Content scheduling
The course is implemented online during October - December 2020 (weeks 43-49).
Further information
Campus Online 10
Avoin AMK 10
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
1 (Sufficient)
The student knows the different stages of service journey. The student recognises key actors and existing services. He/she understands the term of experience. The student’s reporting is descriptive and unstructured and illustration is poor.
2 (Satisfactory)
The student demonstrates an understanding of the different stages of customer journey from the perspective of accessibility. The student is able to point out key actors and services. He/she understands the term of experience. The student’s reporting is descriptive, unstructured and in part illustrative.
Arviointikriteerit, hyvä (3-4)
3 (Good)
The student understands and is able to describe the service journey of the customer, who need accessible services. The student knows the key actors and services and understands the meaning of different service providers from customers point of view. Student understands experience as a part of service journey. The student’s reporting is structured, contemplative and illustrative, comprising a multitude of sources.
4 (Very Good)
The student understands and is able to describe the service journey of different customer groups, who need accessible services. The student networks with tourism actors and is able to assess key services as part of the operating field. The student knows and is able to apply experience design in the creation of service journeys. The student’s reporting is clear and illustrative, comprising a multitude of sources and analytical examination.
Assessment criteria, excellent (5)
5 (Excellent)
The student masters, in addition to the core competence required for grades 3 (Good) and 4 (Very good), critical examination. The student displays particular innovativeness.
Qualifications
The student understands the concepts related to accessible tourism. He/she recognizes the special characteristics and needs of the customers in accessible services.
Further information
This course is part of Accessible Tourism Education package.