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Objective

The purpose of this course is to deepen your understanding in accessible tourism. You will learn how accessibility is implemented in customer service, tourism production processes, product development and human resources management. After this course you understand the importance of service and attitude culture in managing accessible services and service production and know different methods to assess accessibility in physical environment.

Competences:
Tourism business, Ethics, Sustainable development

Learning outcomes:
You identify how accessibility can be taken into account both in customer service, production processes, product development and human resources management. You understand the importance of service and attitude culture in managing accessible services and service production. You recognize methods to assess physical accessibility.
You are able to utilise your understanding of accessibility in the development and management of the accessible tourism services.

Content

Service processes and accessibility
Accessible service and attitude culture
Development of accessible services
Accessibility assessment
Management of accessible tourism services

Qualifications

The student understands the concepts related to accessible tourism. He/she recognizes the special characteristics and needs of the customers in accessible services.

Assessment criteria, satisfactory (1)

Sufficient 1: You identify how accessibility can be taken into account both in customer service, production processes, product development and human resources management. You understand the importance of service and attitude culture in managing accessible services and service production. You recognize methods to assess physical accessibility.
You are able to utilise your understanding of accessibility in the development and management of the accessible tourism services.

Satisfactory 2: You understand how accessibility can be taken into account both in customer service, production processes, product development and human resources management. You can explain the importance of service and attitude culture in managing accessible services and service production. You categorize methods to assess physical accessibility. You are able to utilise your understanding of accessibility in the development and management of the accessible tourism services.

Assessment criteria, good (3)

Good 3: You find solutions how accessibility can be taken into account both in customer service, production processes, product development and human resources management. You can explain the importance of service and attitude culture in managing accessible services and service production. You demonstrate methods to assess physical accessibility. You use your understanding of accessibility in the development and management of the accessible tourism services.

Very Good 4: You can compare different solutions to improve accessibility in customer service, production processes, product development and human resources management. You can explain the importance of service and attitude culture in managing accessible services and service production. You demonstrate methods to assess physical accessibility. You apply your understanding of accessibility in the development and management of the accessible tourism services.

Assessment criteria, excellent (5)

Excellent 5: You can critically analyze different solutions to improve accessibility in customer service, production processes, product development and human resources management. You apply the importance of service and attitude culture in managing accessible services and service production. You demonstrate methods to assess physical accessibility. You apply your understanding of accessibility in the development and management of the accessible tourism services.

Further information

This course is part of Accessible Tourism education package (15 credits) offered by Jamk University of Applied Sciences. That package includes online courses Accessible Tourism (5 credits), Accessibility in tourism marketing communication (5 credits) and Management of accessible tourism services (5 credits).