Selling and DistributionLaajuus (5 op)
Opintojakson tunnus: MTMW2400
Opintojakson perustiedot
- Laajuus
- 5 op
- Opetuskieli
- englanti
Osaamistavoitteet
The student understands the selling processes and sales management perspectives.
She/he can act responsibly in customer relationship management.
She/he can identify different distribution actors on tourism industry.
Student can evaluate customer-oriented and cost-efficient sales and distribution channels for a tourism company.
Sisältö
- key concepts of selling and distribution
- sales and buying process
- sales & customer relationship management
- tourism distribution actors
- distribution channels
Esitietovaatimukset
Student knows the basics of marketing, accounting and management.
Arviointikriteerit, tyydyttävä (1)
Sufficient 1: The student demonstrates under guidance an understanding of the abovementioned learning objectives, but the application is found lacking.
Satisfactory 2: The student demonstrates under guidance an understanding of the abovementioned learning objectives. Application is satisfactory.
Arviointikriteerit, hyvä (3)
Good 3: The student demonstrates a somewhat holistic and analytical understanding and ability to apply in terms of the learning objectives.
Very good 4: The student demonstrates a nearly holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Arviointikriteerit, kiitettävä (5)
Excellent 5: The student demonstrates a holistic, critical and analytical understanding and ability to apply in terms of the learning objectives.
Arviointikriteeri, hyväksytty/hylätty
If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).