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Objective

The object of the course
Having taken the course you will be able to plan marketing communication and make contents for international brands.

Course competences

Ethics
Internationality and multiculturalism
Operating in a workplace

The learning objectives of the course
You can critically review, analyze and understand information available from academic and professional business sources in marketing communication field.
You will be able to apply brand building concepts and produce different kind of marketing contents in practice. You can communicate responsibly, effectively and professionally in English in oral and written formats and and participate in multicultural teams where you demonstrate your teamwork skills.

Content

Marketing communication theories, Tools of marketing communication (traditional &digital), Brand elements, naming and cultural issues, Brand identity building, Blogging & SEO, Writing different types of business texts.

For each content unit there will be processes and tools provided for application of learned model and concepts.

Qualifications

First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.

Assessment criteria, satisfactory (1)

Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to marketing communication.
You can apply brand concepts and produce marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.

Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to marketing communication.
You can independently apply brand concepts and produce marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.

Assessment criteria, good (3)

Good 3
You can review, analyze and understand information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.

Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce good quality marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.

Assessment criteria, excellent (5)

Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce high-quality marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.