Opetussuunnitelmat

Objective

This course will introduce you to the fundamental concepts and principles of international marketing, such as market segmentation, targeting, positioning, branding, distribution, communication, pricing, and research. You will also learn about the various factors that influence international marketing decisions, such as culture, politics, law, economics, and regional integration. Moreover, you will explore the opportunities and challenges of international marketing in the context of globalization, digitalization, and sustainability. In this course you are required to launch their product/service at Jamk premises by apply the guerrilla marketing techniques.

At the end of the course, you are expected:

- to understand international marketing operations in a glocal (local+global) context.
- to understand important concepts of international marketing, the factors affecting international marketing decisions
- to understand how companies can succeed in a competitive international environment
- to understand diverse case illustrations from different contexts and participate in active learning methods
- to develop strategies and critically discuss theoretical and practical aspects of international marketing issues from multiple perspectives.
- be able to experience product/service launching exhibition by apply guerrilla marketing activity

The course aims to develop the following COMPETENCES


Responsible international business management: You develop your intellectual capabilities to seek conclusions and draw inferences in an international environment to become responsible manager. You develop creative and insightful solutions to solve complex business problems both in the present and the future with explicit emphasis on local and international standards of ethics, responsibility, and sustainability and implications on various stakeholders.
To achieve this competence, you will:
- carefully work with your team members and review their point of view on assessing the market condition
- propose the individual decision and then review with the team members
- act as a responsible team member
- carefully study the target market cultures and design the guerrilla marketing campaign accordingly


Proactive development: You develop solutions in the light of current as well as anticipated situations and challenges in business by applying knowledge, critical reasoning and analytical skills. You ensure that these solutions are feasible, relevant, creative, user-friendly, and sustainable as well as underline active cooperation amongst different actors.
To achieve this competence, you will:
- carefully review the the target market
- develop your reports by arguing on the decision and pausable outcomes
- gather the primary and secondary data to support your findings
- gather noted and insights for yor learning diary in class and during workshop

Internationality and multiculturalism: You work in multicultural and international environments and networks in order to develop knowledge and communication skills as well as develop empathy and appreciation for other cultures. You communicate responsibly and effectively in English through written, verbal, non-verbal and digital formats individually as well as a team member in diverse settings
To achieve this competence, you will:
- understand your team members skills and utilize their competencies accordingly
- share the responsibility
- communicate and take the lead in the project

Content

The main areas to be covered include (but not limited to):

Understanding internationalization preparedness
Understanding international motives
International marketing research
The global trade environment
Guerrilla marketing campaign
International marketing theories
International marketing selection process
PESTLE Analysis
International market entry mode strategies
International promotion and communication strategies

Qualifications

First year studies completed including successful completion of a basic course in Marketing.

Assessment criteria, satisfactory (1)

Group work
A. Project Report (20%)
B. Data Collection Primary and Secondary (15%)
C. Video Project based on Guerrilla marketing (15%)

Individual
D. Reflection/Learning Diary (35%)
E. Discussion Forum and active Class Participation (15%)

You will get a grade of ‘one' or 'two' if you are able to demonstrate a basic level of evidence in the following competences:
Responsible international business management
Proactive development
Internationality and multiculturalism

Assessment criteria, good (3)

Group work
A. Project Report (20%)
B. Data Collection Primary and Secondary (15%)
C. Video Project based on Guerrilla marketing (15%)

Individual
D. Reflection/Learning Diary (35%)
E. Discussion Forum and active Class Participation (15%)

You will get a grade of ‘three' or 'four' if you are able to demonstrate a good level of evidence in the following competences:
Responsible international business management
Proactive development
Internationality and multiculturalism

Assessment criteria, excellent (5)

Group work
A. Project Report (20%)
B. Data Collection Primary and Secondary (15%)
C. Video Project based on Guerrilla marketing (15%)

Individual
D. Reflection/Learning Diary (35%)
E. Discussion Forum and active Class Participation (15%)

You will get a grade of ‘five' if you are able to demonstrate excellent level of evidence in the following competences:
Responsible international business management
Proactive development
Internationality and multiculturalism

Materials

Below mention is the book which is core to the rigour aspect of the course. However, additional course material will be provided by the lecturer in an online workspace.

Further information

The course offers both rigour and relevance perspectives. The rigour perspectives are highlighted in the class through the study methods mentioned above. Whereas, the relevance aspect is to offer through project launching. Project launching involves proper research of the local (Finnish company) likewise studying the proposed International market. The process requires you to apply theoretical knowledge via-project development.