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Objective

The object of the course
In this course you learn how to conduct a strategic audit of a company based on SWOT-analysis.

Course competences:
- learning to learn;
- internationality and multiculturalism;
- responsible international business management.

The learning objectives of the course:
In this course you learn to critically review, analyze and understand information available from academic and professional business sources in the field of strategic management. You also learn to apply disciplinary and interdisciplinary knowledge to analyze business challenges and global trends to propose or put into action practical business solutions based on the findings. You communicate responsibly and effectively in English through oral, written and digital formats in academic and professional contexts. You demonstrate intercultural teamwork, leadership, and conflict resolution skills.

Content

The components of a strategic audit: current situation of a company, corporate governance, external environment (opportunities and threats), internal environment (strengths and weaknesses), analysis of strategic factors (SWOT), strategic alternatives and recommended strategy, implementation, evaluation and control

Assessment criteria, satisfactory (1)

Adequate 1
You posses all the course competences (learning to learn; internationality and multiculturalism; responsible international business management), and demonstrated them at a basic level. This implies that you show some ability to analyze and evaluate academic and business information relevant to strategic management (learning to learn). You show some but narrow skills in analyzing business challenges and trends in strategic management (responsible international business management). You are able to transmit to a limited extent your and your team’s ideas and findings in English. You show some but low level skill in participating productively in inter- and multicultural setting and teamwork (internationality and multiculturalism).

Satisfactory 2
You posses all the course competences and demonstrate at least one of them at an intermediate level (learning to learn; internationality and multiculturalism; responsible international business management). This means that you show basic ability to analyze and evaluate academic and business information relevant for strategic management (learning to learn). You show skills in analyzing business challenges and trends and propose solutions for strategic management but the approach is thin or superficial (responsible international business management). You are able to get your main message through when presenting your and your team’s ideas and findings in English but improvement would be needed . You show some skill in participating productively in inter- and multicultural setting and teamwork (internationality and multiculturalism).

Assessment criteria, good (3)

Good 3
You posses all the course competences and demonstrate them all at an intermediate level (learning to learn; internationality and multiculturalism; responsible international business management).
This means that you show ability to analyze and evaluate business data and consider possible approaches and outcomes for business in strategic management (learning to learn). You show the average-level skills in analyzing business challenges and trends and propose solutions for strategic management (responsible international business management). You are able to present your and your team’s ideas and findings in a clear manner in English. You show skill in participating in a productive way in inter- and multicultural setting and teamwork (internationality and multiculturalism).

Very Good 4
You posses all the course competences and demonstrate at least 1 of them at an excellent level (learning to learn; internationality and multiculturalism; responsible international business management).
This means that you show very good ability to analyze and evaluate relevant information for strategic management (learning to learn). You show skills with merit in analyzing business challenges and trends and proposing practical solutions for strategic management (responsible international business management). You are able to present your and your team’s ideas and findings in a very good manner in English on a level clearly above average of your peers. You are able to show in a very good manner skill in participating productively in inter- and multicultural setting and demonstrate teamwork skills (internationality and multiculturalism).

Assessment criteria, excellent (5)

Excellent 5
You posses all the course competences (learning to learn; internationality and multiculturalism; responsible international business management), and demonstrate all of them at an excellent level.
This means that you show excellent ability to analyze and evaluate academic and business information on strategic management (learning to learn). You show excellent skills in analyzing business challenges and trends and propose solutions for strategic management (responsible international business management). You are able to present your and your team’s ideas in a convincing manner in English. You show excellent skill in participating productively in inter- and multicultural setting and demonstrate teamwork skills (internationality and multiculturalism).