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International Marketing CommunicationsLaajuus (5 cr)

Code: HL00BD83

Credits

5 op

Teaching language

  • English

Responsible person

  • Mari Karjalainen

Objective

The object of the course
Having taken the course you will be able to plan marketing communication and make contents for international brands.

Course competences

Ethics
Internationality and multiculturalism
Operating in a workplace

The learning objectives of the course
You can critically review, analyze and understand information available from academic and professional business sources in marketing communication field.
You will be able to apply brand building concepts and produce different kind of marketing contents in practice. You can communicate responsibly, effectively and professionally in English in oral and written formats and and participate in multicultural teams where you demonstrate your teamwork skills.

Content

Marketing communication theories, Tools of marketing communication (traditional &digital), Brand elements, naming and cultural issues, Brand identity building, Blogging & SEO, Writing different types of business texts.

For each content unit there will be processes and tools provided for application of learned model and concepts.

Qualifications

First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.

Assessment criteria, satisfactory (1)

Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to marketing communication.
You can apply brand concepts and produce marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.

Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to marketing communication.
You can independently apply brand concepts and produce marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.

Assessment criteria, good (3)

Good 3
You can review, analyze and understand information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.

Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce good quality marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.

Assessment criteria, excellent (5)

Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce high-quality marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.

Enrollment

18.11.2024 - 09.01.2025

Timing

10.02.2025 - 19.05.2025

Number of ECTS credits allocated

5 op

Mode of delivery

Face-to-face

Unit

School of Business

Campus

Main Campus

Teaching languages
  • English
Seats

20 - 40

Degree programmes
  • Bachelor's Degree Programme in Business Management
Teachers
  • Mari Karjalainen
Groups
  • HBI25VKDD
    Bachelor’s degree in International Business (Double Degree studies, Bachelor level)
  • HBI25VKIGSH
    Bachelor’s degree in Business Administration, IGS Group HRM, (Bachelor's)
  • HBI25VK
    Bachelor's Degree Programme in International Business, vaihto-opiskelu/Exchange studies
  • HTL22S1
    Liiketalouden tutkinto-ohjelma (AMK)
  • HBI25VKK
    Bachelor’s degree in Business Administration, Kedge Business School

Objectives

The object of the course
Having taken the course you will be able to plan marketing communication and make contents for international brands.

Course competences

Ethics
Internationality and multiculturalism
Operating in a workplace

The learning objectives of the course
You can critically review, analyze and understand information available from academic and professional business sources in marketing communication field.
You will be able to apply brand building concepts and produce different kind of marketing contents in practice. You can communicate responsibly, effectively and professionally in English in oral and written formats and and participate in multicultural teams where you demonstrate your teamwork skills.

Content

Marketing communication theories, Tools of marketing communication (traditional &digital), Brand elements, naming and cultural issues, Brand identity building, Blogging & SEO, Writing different types of business texts.

For each content unit there will be processes and tools provided for application of learned model and concepts.

Time and location

Mainly class room teaching, some lessons as video study material.
Study platform in Moodle.

Learning materials and recommended literature

Fill, C. 2013. Marketing Communications. Brands, experiences and participation. 6th ed. Pearson/Prentice Hall
Lecture material

Additional literature:
De Pelsmacker, P., Geuens, M. ja Van den Bergh, J. 2007. Marketing Communications: A European Perspective. 3rd ed. Prentice-Hall.
Keller, K.L. 2012. Strategic brand management.2nd ed.Harlow, England : New York : Financial Times/Prentice Hall

Teaching methods

Lectures, group assignment and Independent study.

Exam dates and retake possibilities

Exam will be held at the end of the course during week 19, re-exam week 20 &21

International connections

The issues discussed in multicultural viewpoint as they materialize in multinational companies. Guest lectures from international partner universities are possible.

Alternative completion methods

Recognition of Prior Learning and Experience
Accreditation
Recognition of informal learning
Studification


More information in the degree regulations and the study guide.

Student workload

Lectures 26 h
Group assignment 46 h
Independent study 63 h
Total 135 h
Average working hours 12 per week

Content scheduling

Preliminary plan
w 7 Course introduction, basic concepts, building teams.
w 8. Integrated marketing coms, group work guidelines
w 9 HOLIDAY NO LESSON
w 10 Tools of marketing coms
w 11 Brand elements, naming and cultural issues.
w 12 No lesson. Do the homework for the next lesson and finalise you buyer personas and content mapping for the group work
w 13 Brand identity models.
w 14 Presentations of the group work
w 15 Writing a press release, case study and white paper
w 16 Blogging and SEO, assignment writing a blog VIDEO LESSON
w 17 Time to work of your blogs, NO LESSON
w 18 Exam
w 19 Re-exam
w 20 Re-exam

Further information for students

Grade is made out of the following parts:
Exam 50 %
Group assignment 40 %
Individual written assignment 10 %
All parts must be passed in order to get a grade from the course.
Assessment on the scale 1-5
Exchange students 10

The attendance will be checked three weeks after the start of the implementation. During this time, the student must demonstrate their activity by joining the group required for group work in the Moodle workspace. Otherwise, the student's registration in Peppi will be rejected.

AI applications can be used in the implementation to assist, for example, in topic selection and brainstorming key themes, planning the structure of the work, and designing and brainstorming information retrieval. If you utilize AI in learning tasks, its use must be described, for instance, in the introduction chapter. Specify which AI applications (e.g., ChatGPT, Copilot, Gemini, DeepL, Grammarly) you are using and how they have been applied (e.g., assisting in information retrieval, brainstorming, language checking, translating, visualizing). If you reference the AI application as a software or a conversation you’ve had with the AI application, use Jamk's reporting guidelines.

Plagiarism and AI detection are used in all assessed course work. Any use of AI should be referenced and cited accordlngly.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to marketing communication.
You can apply brand concepts and produce marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.

Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to marketing communication.
You can independently apply brand concepts and produce marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.

Evaluation criteria, good (3-4)

Good 3
You can review, analyze and understand information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.

Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce good quality marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.

Evaluation criteria, excellent (5)

Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce high-quality marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.

Prerequisites

First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.

Enrollment

20.11.2023 - 11.02.2024

Timing

12.02.2024 - 20.05.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Face-to-face

Unit

School of Business

Campus

Main Campus

Teaching languages
  • English
Seats

20 - 40

Degree programmes
  • Bachelor's Degree Programme in Business Management
Teachers
  • Mari Karjalainen
Groups
  • HTL21S1
    Liiketalouden tutkinto-ohjelma (AMK)
  • HBI24VKK
    Bachelor’s degree in Business Administration, Kedge Business School
  • ZJA24KH
    Avoin AMK, lita
  • HBI24VK
    Bachelor's Degree Programme in International Business, vaihto-opiskelu/Exchange studies
  • HTL21SIY
    Liiketalouden tutkinto-ohjelma (AMK)

Objectives

The object of the course
Having taken the course you will be able to plan marketing communication and make contents for international brands.

Course competences

Ethics
Internationality and multiculturalism
Operating in a workplace

The learning objectives of the course
You can critically review, analyze and understand information available from academic and professional business sources in marketing communication field.
You will be able to apply brand building concepts and produce different kind of marketing contents in practice. You can communicate responsibly, effectively and professionally in English in oral and written formats and and participate in multicultural teams where you demonstrate your teamwork skills.

Content

Marketing communication theories, Tools of marketing communication (traditional &digital), Brand elements, naming and cultural issues, Brand identity building, Blogging & SEO, Writing different types of business texts.

For each content unit there will be processes and tools provided for application of learned model and concepts.

Time and location

Mainly class room teaching, some lessons as video study material.
Study platform in Moodle.

Learning materials and recommended literature

Fill, C. 2013. Marketing Communications. Brands, experiences and participation. 6th ed. Pearson/Prentice Hall
Lecture material

Additional literature:
De Pelsmacker, P., Geuens, M. ja Van den Bergh, J. 2007. Marketing Communications: A European Perspective. 3rd ed. Prentice-Hall.
Keller, K.L. 2012. Strategic brand management.2nd ed.Harlow, England : New York : Financial Times/Prentice Hall

Teaching methods

Lectures, group assignment and Independent study.

Exam dates and retake possibilities

Exam will be held at the end of the course during week 19, re-exam week 20 &21

International connections

The issues discussed in multicultural viewpoint as they materialize in multinational companies. Guest lectures from international partner universities are possible.

Alternative completion methods

Recognition of Prior Learning and Experience
Accreditation
Recognition of informal learning
Studification


More information in the degree regulations and the study guide.

Student workload

Lectures 26 h
Group assignment 46 h
Independent study 63 h
Total 135 h

Content scheduling

Preliminary plan
w 7 Course introduction, basic concepts, building teams.
w 8. Integrated marketing coms, group work guidelines
w 9 HOLIDAY NO LESSON
w 10 Tools of marketing coms
w 11 Brand elements, naming and cultural issues.
w 12 No lesson. Do the homework for the next lesson and finalise you buyer personas and content mapping for the group work
w 13 Brand identity models.
w 14 Time to work on group work, NO LESSON
w 15 Presentations of the group work
w 16 Blogging and SEO, assignment writing a blog VIDEO LESSON
w 17 Writing a press release, case study and white paper
w 18 Time to work of your blogs, NO LESSON
w 19 Exam
w 20 Re-exam
w 21 Re-exam

Further information for students

Grade is made out of the following parts:
Exam 50 %
Group assignment 40 %
Individual written assignment 10 %
All parts must be passed in order to get a grade from the course.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to marketing communication.
You can apply brand concepts and produce marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.

Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to marketing communication.
You can independently apply brand concepts and produce marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.

Evaluation criteria, good (3-4)

Good 3
You can review, analyze and understand information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.

Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce good quality marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.

Evaluation criteria, excellent (5)

Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce high-quality marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.

Prerequisites

First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.

Enrollment

06.02.2023 - 12.02.2023

Timing

13.02.2023 - 26.05.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Face-to-face

Unit

School of Business

Campus

Main Campus

Teaching languages
  • English
Seats

0 - 40

Degree programmes
  • Bachelor's Degree Programme in Business Management
Teachers
  • Mari Karjalainen
Groups
  • ZJA23KH
    Avoin AMK, lita
  • HTL20S1
    Liiketalous
  • HBI23VK
    Bachelor's Degree Programme in International Business, vaihto-opiskelu/Exchange studies

Objectives

The object of the course
Having taken the course you will be able to plan marketing communication and make contents for international brands.

Course competences

Ethics
Internationality and multiculturalism
Operating in a workplace

The learning objectives of the course
You can critically review, analyze and understand information available from academic and professional business sources in marketing communication field.
You will be able to apply brand building concepts and produce different kind of marketing contents in practice. You can communicate responsibly, effectively and professionally in English in oral and written formats and and participate in multicultural teams where you demonstrate your teamwork skills.

Content

Marketing communication theories, Tools of marketing communication (traditional &digital), Brand elements, naming and cultural issues, Brand identity building, Blogging & SEO, Writing different types of business texts.

For each content unit there will be processes and tools provided for application of learned model and concepts.

Time and location

Mainly class room teaching, some lessons as video study material.
Study platform in Moodle.

Learning materials and recommended literature

Fill, C. 2013. Marketing Communications. Brands, experiences and participation. 6th ed. Pearson/Prentice Hall
Lecture material

Additional literature:
De Pelsmacker, P., Geuens, M. ja Van den Bergh, J. 2007. Marketing Communications: A European Perspective. 3rd ed. Prentice-Hall.
Keller, K.L. 2012. Strategic brand management.2nd ed.Harlow, England : New York : Financial Times/Prentice Hall

Teaching methods

Lectures, group assignment and Independent study.

Practical training and working life connections

-

Exam dates and retake possibilities

Exam will be held at the end of the course during week 19, re-exam week 20 &21

International connections

The issues discussed in multicultural viewpoint as they materialize in multinational companies. Guest lectures from international partner universities are possible.

Alternative completion methods

Recognition of Prior Learning and Experience
Accreditation
Recognition of informal learning
Studification


More information in the degree regulations and the study guide.

Student workload

Lectures 26 h
Group assignment 46 h
Independent study 63 h
Total 135 h

Content scheduling

Preliminary plan
w 7 Course introduction, basic concepts, building teams.
w 8. Integrated marketing coms, group work guidelines
w 9 HOLIDAY NO LESSON
w 10 Tools of marketing coms continues
w 11 Tools of marketing coms continues
w 12 Brand elements, naming and cultural issues.
w 13 Brand identity models.
w 14 Time to work on group work, NO LESSON
w 15 Presentations of the group work
w 16 Blogging and SEO, assignment writing a blog VIDEO LESSON
w 17 Writing a press release, case study and white paper
w 18 Time to work of your blogs, NO LESSON
w 19 Exam
w 20 Re-exam
w 21 Re-exam

Further information for students

Exchange students 10

Grade is made out of the following parts:
Exam 50 %
Group assignment 40 %
Individual written assignment 10 %
All parts must be passed in order to get a grade from the course.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to marketing communication.
You can apply brand concepts and produce marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.

Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to marketing communication.
You can independently apply brand concepts and produce marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.

Evaluation criteria, good (3-4)

Good 3
You can review, analyze and understand information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.

Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce good quality marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.

Evaluation criteria, excellent (5)

Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce high-quality marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.

Prerequisites

First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.

Enrollment

01.11.2021 - 28.02.2022

Timing

14.02.2022 - 27.05.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Face-to-face

Unit

School of Business

Campus

Main Campus

Teaching languages
  • English
Seats

0 - 37

Degree programmes
  • Bachelor's Degree Programme in Business Management
Teachers
  • Mari Karjalainen
Groups
  • HBI22VKESS
    Bachelor’s degree in Business Administration, ESSCA School of Management. (Bachelor's)
  • HTL19S1
    Liiketalous
  • HBI22VK
    Bachelor's Degree Programme in International Business, vaihto-opiskelu/Exchange studies

Objectives

The object of the course
Having taken the course you will be able to plan marketing communication and make contents for international brands.

Course competences

Ethics
Internationality and multiculturalism
Operating in a workplace

The learning objectives of the course
You can critically review, analyze and understand information available from academic and professional business sources in marketing communication field.
You will be able to apply brand building concepts and produce different kind of marketing contents in practice. You can communicate responsibly, effectively and professionally in English in oral and written formats and and participate in multicultural teams where you demonstrate your teamwork skills.

Content

Marketing communication theories, Tools of marketing communication (traditional &digital), Brand elements, naming and cultural issues, Brand identity building, Blogging & SEO, Writing different types of business texts.

For each content unit there will be processes and tools provided for application of learned model and concepts.

Time and location

Mainly class room teaching, some lessons as video study material.
Study platform in Moodle.

Learning materials and recommended literature

Fill, C. 2013. Marketing Communications. Brands, experiences and participation. 6th ed. Pearson/Prentice Hall
Lecture material

Additional literature:
De Pelsmacker, P., Geuens, M. ja Van den Bergh, J. 2007. Marketing Communications: A European Perspective. 3rd ed. Prentice-Hall.
Keller, K.L. 2012. Strategic brand management.2nd ed.Harlow, England : New York : Financial Times/Prentice Hall

Teaching methods

Lectures, group assignment and Independent study.

Practical training and working life connections

-

Exam dates and retake possibilities

Exam will be held at the end of the course during week 19, re-exam week 20 &21

International connections

The issues discussed in multicultural viewpoint as they materialize in multinational companies. Guest lectures from international partner universities are possible.

Alternative completion methods

Recognition of Prior Learning and Experience
Accreditation
Recognition of informal learning
Studification


More information in the degree regulations and the study guide.

Student workload

Lectures 26 h
Group assignment 46 h
Independent study 63 h
Total 135 h

Content scheduling

Preliminary plan
w 7 Course introduction, basic concepts, building teams.
w 8. Integrated marketing coms, group work guidelines
w 9 HOLIDAY NO LESSON
w 10 Tools of marketing coms continues
w 11 Tools of marketing coms continues
w 12 Brand elements, naming and cultural issues.
w 13 Brand identity models. Group work assignment.
w 14 Time to work on group work, NO LESSON
w 15 Presentations of the group work
w 16 Blogging and SEO, assignment writing a blog VIDEO LESSON
w 17 Writing a press release, case study and white paper
w 18 Time to work of your blogs, NO LESSON
w 19 Exam
w 20 Re-exam
w 21 Re-exam

Further information for students

Exchange students 10

Grade is made out of the following parts:
Exam 50 %
Group assignment 40 %
Individual written assignment 10 %
All parts must be passed in order to get a grade from the course.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to marketing communication.
You can apply brand concepts and produce marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.

Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to marketing communication.
You can independently apply brand concepts and produce marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.

Evaluation criteria, good (3-4)

Good 3
You can review, analyze and understand information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.

Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce good quality marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.

Evaluation criteria, excellent (5)

Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in marketing communication field.
You can apply brand concepts and produce high-quality marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.

Prerequisites

First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.