Influence Marketing for Industrial Business (3 cr)
Code: TK00BU17-3001
General information
Enrollment
13.04.2022 - 23.05.2022
Timing
30.05.2022 - 03.06.2022
Number of ECTS credits allocated
3 op
Mode of delivery
Face-to-face
Unit
School of Technology
Campus
Main Campus
Teaching languages
- English
Seats
0 - 25
Degree programmes
- Bachelor's Degree Programme in Mechanical Engineering
Teachers
- Anneli Kakko
Teacher in charge
Anneli Kakko
Groups
-
TKN20SBKonetekniikka (AMK)
-
TKN21VKKonetekniikka (AMK), vaihto-opiskelu/Exchange studies
-
TKN20SAKonetekniikka (AMK)
-
TKN20SMKonetekniikka
-
TKN22VKKonetekniikka (AMK), vaihto-opiskelu/Exchange studies
Objective
The objective of this course is to acquaint students with the role of influence in marketing and how influencer marketing strategies can be used to meet business objectives. An emphasis is placed on the role of culture and influence in industrial business, although the topics are also studied in the context of business-to-consumer marketing.
Content
The course covers four major topics:
1. Culture- its impact on consumer behavior
2. Influence- mechanics of shifting people’s thoughts and actions
3. Influencer Marketing- considerations for selecting influencers and creating campaigns
4. B2B Influencer Marketing- applying influencer marketing practices to engaging B2B audiences.
Teaching methods
Lectures and company visits
Evaluation scale
Pass/Fail