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Influence Marketing for Industrial Business (3 cr)

Code: TK00BU17-3001

General information


Enrollment

13.04.2022 - 23.05.2022

Timing

30.05.2022 - 03.06.2022

Number of ECTS credits allocated

3 op

Mode of delivery

Face-to-face

Unit

School of Technology

Campus

Main Campus

Teaching languages

  • English

Seats

0 - 25

Degree programmes

  • Bachelor's Degree Programme in Mechanical Engineering

Teachers

  • Anneli Kakko

Teacher in charge

Anneli Kakko

Groups

  • TKN20SB
    Konetekniikka (AMK)
  • TKN21VK
    Konetekniikka (AMK), vaihto-opiskelu/Exchange studies
  • TKN20SA
    Konetekniikka (AMK)
  • TKN20SM
    Konetekniikka
  • TKN22VK
    Konetekniikka (AMK), vaihto-opiskelu/Exchange studies

Objective

The objective of this course is to acquaint students with the role of influence in marketing and how influencer marketing strategies can be used to meet business objectives. An emphasis is placed on the role of culture and influence in industrial business, although the topics are also studied in the context of business-to-consumer marketing.

Content

The course covers four major topics:
1. Culture- its impact on consumer behavior
2. Influence- mechanics of shifting people’s thoughts and actions
3. Influencer Marketing- considerations for selecting influencers and creating campaigns
4. B2B Influencer Marketing- applying influencer marketing practices to engaging B2B audiences.

Teaching methods

Lectures and company visits

Evaluation scale

Pass/Fail