Influence Marketing for Industrial Business (3cr)

Code

General information

Enrollment: 13.04.2022 - 23.05.2022; Registration for the implementation has ended.

Timing: 30.05.2022 - 03.06.2022; Implementation has ended.

Number of ECTS credits allocated: 3 cr

Local portion: 3 cr

Mode of delivery: Face-to-face

Unit: School of Technology

Campus: Main Campus

Teaching languages: English

Seats: 0 - 25

Degree programmes: Bachelor's Degree Programme in Mechanical Engineering

Teachers: Anneli Kakko

Groups: TKN20SB
Konetekniikka (AMK); TKN21VK
Konetekniikka (AMK), vaihto-opiskelu/Exchange studies; TKN20SA
Konetekniikka (AMK); TKN20SM
Konetekniikka; TKN22VK
Konetekniikka (AMK), vaihto-opiskelu/Exchange studies

Course: TK00BU17

Unfortunately, no reservations were found for the realization Influence Marketing for Industrial Business TK00BU17-3001. It's possible that the reservations have not yet been published or that the realization is intended to be completed independently.

Evaluation scale

Pass/Fail

Objective

The objective of this course is to acquaint students with the role of influence in marketing and how influencer marketing strategies can be used to meet business objectives. An emphasis is placed on the role of culture and influence in industrial business, although the topics are also studied in the context of business-to-consumer marketing.

Content

The course covers four major topics:
1. Culture- its impact on consumer behavior
2. Influence- mechanics of shifting people’s thoughts and actions
3. Influencer Marketing- considerations for selecting influencers and creating campaigns
4. B2B Influencer Marketing- applying influencer marketing practices to engaging B2B audiences.

Teaching methods

Lectures and company visits