Entrepreneurial Project (5 cr)
Code: HB00BM08-3007
General information
Timing
14.10.2022 - 09.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Online learning
Unit
School of Business
Teaching languages
- English
Degree programmes
- Bachelor's Degree Programme in International Business
Teachers
- Nada Khachlouf
Groups
-
HBI22VSNVBachelor’s degree in Business Administration, EM Normandie (Bachelor's)
Objective
The course is geared towards individuals planning to develop and launch their own businesses. The course should help students identify a successful entrepreneur’s characteristics and coach them in some basic business skills, teaching them to write a business plan, launch a new venture, identify market opportunities, create a business plan, and build a competitive advantage.
Applied Business Skills (IBBUS)
Apply disciplinary and interdisciplinary knowledge to analyze business challenges and global trends in entrepreneurship to propose or put into action a business plan for a company start-up.
Content
The core parts of the course include Entrepreneurs and entrepreneurship, Sources of opportunity recognition, creativity and idea generation, Competitive analysis, Business Model Development, Feasibility Analysis, Writing and pitching a business plan.
Location and time
Session 1: Friday 14-October (In-person); Time: 18h45-19h45 (French time)
https://jamk.zoom.us/j/67315689595?pwd=aHFXVW1tZmRVTGpnNnhtUzdCWlhIUT09
Session 2: Friday 28-October (In-person); Time: 18h45-20h00 (French time)
https://jamk.zoom.us/j/64453984279
Session 3: Friday 04-November (asynchronous session)
Session 4: Friday 18-November (asynchronous session)
Session 5: Friday 25-November (In-person); Time: 18h45-19h45 (French time)
https://jamk.zoom.us/j/66819744828
Session 6: Friday 09-December (asynchronous session)
Oppimateriaali ja suositeltava kirjallisuus
Recommended literature:
- Barringer, B.R. & Ireland, R.D (2019), "Successfully Launching New Ventures", Pearson, 6th edition.
- Osterwalder, A. & Pigneur, Y (2011), "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers", Pearson.
- Ries, E. (2011), “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses”, New York: Crown Business.
Teaching methods
The course involves a Project-based learning (PBL): a student-centered learning practice designed to teach concepts using real-world problems and challenges. The sessions will be running either online or in-person.
Exam schedules
- During the last session, students are expected to have an oral presentation as well as a final Quizz.
Student workload
Materials for individual and group homeworks are available on Moodle.
Introductory Quizz (5%)
-Assignment 1:
Group homework: “Your ideal customer” (15%)
-Assignment 2:
Group homework: Build a concept test for your new venture (20%)
- Assignment 3:
Group homework: Sketch-up a business model canvas for your new venture (10%)
- Assignment 4:
Group homework: Build a competitive analysis grid for your new venture (20%)
- Assignment 5:
Build a Minimum Viable Product (MVP) for your venture (10%)
- Assignment 6:
Prepare a video for your pitch (12 slides ppt, 10 mn) and post it on the platform no later than 09-December (10%)
- Final exam: [Quizz] (30mn) (10%)
Content scheduling
Chapter 1: Entrepreneurs and Entrepreneurship
Summarize what entrepreneurship is and what entrepreneurs do
Understand the costs and benefits of entrepreneurship
Analyze entrepreneurial backgrounds and characteristics
Recognize the various entrepreneurial options
Chapter 2: Entrepreneurs recognize opportunities
Explain the difference between opportunities and ideas.
Describe the three general approaches entrepreneurs use to identify opportunities.
Discuss the personal characteristics of entrepreneurs that contribute to their ability to recognize business opportunities.
Identify and describe techniques entrepreneurs use to generate ideas.
Chapter 3 : What a feasibility analysis is and why is important?
Describe the purpose of a product/service feasibility analysis and the primary issues that should be considered in this area
Describe the purpose of industry/market feasibility analysis and the primary issues to consider in this area
Explain the importance of financial feasibility analysis and list the most critical issues to consider in this area
Chapter 4: Developing an effective business model
Describe business models and discuss their importance
Prepare a Business Model Canvas
Explain the components of the Business Model Canvas that entrepreneurs can use to develop a business model for their firm
Chapter 5: Building a competitive advantage
Your competitive advantage
Identifying competitors
Competitor analysis
Chapter 6: Writing a business plan
Identify primary business plan contents
Summarize the various purposes for a business plan and the audiences for one
Differentiate the components of a business plan
Recognize and demonstrate proper development and formatting of a business plan
Chapter 7: The lean startup methodology
Recognize the fundamental principles of lean startup
Describe how the lean cycle works
Design an experiment
Further information
The final grade is composed of:
-Assignements posted on Moodle platorm (weighted between 5% and 20% of the final grade)
-Oral presentation (last session): 10%
-Final Quizz (last session): 10%
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Applied Business Skills- You show some ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings
Applied Business Skills- You show basic ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings
Arviointikriteerit, hyvä (3-4)
Applied Business Skills- You clearly show ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings
Applied Business Skills- You clearly show ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings
Assessment criteria, excellent (5)
Applied Business Skills- You show excellent ability to apply disciplinary and interdisciplinary knowledge in order to analyze business challenges and global trends, to propose or put into action practical business solutions based on the findings
Assessment criteria, approved/failed
N/A
Qualifications
None
Further information
Detailed and up-to-date information is available in the course workspace.