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Event Management (5 op)

Toteutuksen tunnus: MMTE0210-3020

Toteutuksen perustiedot


Ilmoittautumisaika
01.02.2024 - 11.02.2024
Ilmoittautuminen toteutukselle on päättynyt.
Ajoitus
18.03.2024 - 20.05.2024
Toteutus on päättynyt.
Opintopistemäärä
5 op
Lähiosuus
5 op
Toteutustapa
Lähiopetus
Yksikkö
Liiketoimintayksikkö
Toimipiste
Pääkampus
Opetuskielet
englanti
Paikat
20 - 45
Koulutus
Bachelor's Degree Programme in Tourism Management (AMK)
Opettajat
Susanna Nuijanmaa
Blair Baldwin
Ryhmät
HBI24VKC
Degree Programme in International Business or Tourism Management (Study Abroad)
MTM21S1
Bachelor's Degree Programme in Tourism Management
HBI24VKK
Bachelor’s degree in Business Administration, Kedge Business School
HBI21S1
Degree Programme in International Business
ZJA24KM
Avoin amk, marata
MTM22S1
Bachelor's Degree Programme in Tourism Management
MTM24VK
Bachelor's Degree Programme in Tourism Management,vaihto-opiskelu/Exchange studies
Opintojakso
MMTE0210

Toteutuksella on 17 opetustapahtumaa joiden yhteenlaskettu kesto on 42 t 30 min.

Aika Aihe Tila
Ti 19.03.2024 klo 15:00 - 17:30
(2 t 30 min)
Event Management MMTE0210-3020
R35B117 Oppimistila
Pe 22.03.2024 klo 09:45 - 12:15
(2 t 30 min)
Event Management MMTE0210-3020
R35B117 Oppimistila
Ti 26.03.2024 klo 15:00 - 17:30
(2 t 30 min)
Event Management MMTE0210-3020
R35C114 Thought lab (Cafe)
R35F207 Oppimistila
Ti 02.04.2024 klo 15:00 - 17:30
(2 t 30 min)
Event Management MMTE0210-3020
R35C114 Thought lab (Cafe)
R35F207 Oppimistila
Pe 05.04.2024 klo 09:45 - 12:15
(2 t 30 min)
Event Management MMTE0210-3020
R35C113 Experience lab
Ti 09.04.2024 klo 15:00 - 17:30
(2 t 30 min)
Event Management MMTE0210-3020
R35C114 Thought lab (Cafe)
Pe 12.04.2024 klo 09:45 - 12:15
(2 t 30 min)
Event Management MMTE0210-3020
R35C113 Experience lab
Ti 16.04.2024 klo 15:00 - 17:30
(2 t 30 min)
Event Management MMTE0210-3020
R35C114 Thought lab (Cafe)
Pe 19.04.2024 klo 09:45 - 12:15
(2 t 30 min)
Event Management MMTE0210-3020
R35BP07.1 Monimuototila
R35BP07.2 Monimuototila
Ti 23.04.2024 klo 15:00 - 17:30
(2 t 30 min)
Event Management MMTE0210-3020
R35C114 Thought lab (Cafe)
Pe 26.04.2024 klo 09:45 - 12:15
(2 t 30 min)
Event Management MMTE0210-3020
R35C113 Experience lab
Ti 30.04.2024 klo 15:00 - 17:30
(2 t 30 min)
Event Management MMTE0210-3020
R35C114 Thought lab (Cafe)
Pe 03.05.2024 klo 09:45 - 12:15
(2 t 30 min)
Event Management MMTE0210-3020
R35C113 Experience lab
Ti 07.05.2024 klo 15:00 - 17:30
(2 t 30 min)
Event Management MMTE0210-3020
R35C114 Thought lab (Cafe)
Pe 10.05.2024 klo 09:45 - 12:15
(2 t 30 min)
Event Management MMTE0210-3020
R35C113 Experience lab
Ti 14.05.2024 klo 15:00 - 17:30
(2 t 30 min)
Event Management MMTE0210-3020
R35C114 Thought lab (Cafe)
Pe 17.05.2024 klo 09:45 - 12:15
(2 t 30 min)
Event Management MMTE0210-3020
R35C113 Experience lab
Muutokset varauksiin voivat olla mahdollisia.

Arviointiasteikko

0-5

Tavoitteet

The object of the course
Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.

Course competences
MTMCU Customerships
MTMNE Networks
MTMPT Profitable Tourism Business
MTMRE Responsibility
MTMTI Tourism Industry

The learning objectives of the course
You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.

Sisältö

The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.

Aika ja paikka

The full schedule with the topics will be announced at the first contact lecture.

Oppimateriaalit

The reading material will be provided by the lecturer in Moodle.

Opetusmenetelmät

This course uses an experiential and applied method of learning by doing. Students will work in teams to create their own unique event concept and event plan. The course starts with creativity and design thinking that will link marry passion with an opportunity to create a viable event. Student teams will identify event program components and quantify the beachhead market needed to make this event viable. The construction of the customer journey during the event will enable student teams to build out the integrated marketing and sales strategies and sponsorships. Finally student teams will develop an operations plan including risk management strategies, staging requirements, logistics planning and performance measures. The course finishes with creative presentations of their event plans.

Your professor Dr. Blair Baldwin from Canada has prepared a video for you to introduce the course. Check it out at:

https://www.youtube.com/watch?v=Pu7UD6o0LuA

Tenttien ajankohdat ja uusintamahdollisuudet

Event Business Plan – written report 45
Event Business Plan – oral presentation 15
Term Tests (2) 20
Team Charter and Peer Evaluations 10
Team Seminar 10
Total 100

Opiskelijan ajankäyttö ja kuormitus

Total 135 h
Lectures 30 h
Assignments 60 h
Individual working, reading materials 45 h

Arviointikriteerit, tyydyttävä (1)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.

0 (Fail) You are unable to achieve the minimum objectives of the course.

1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.

2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.

Arviointikriteerit, hyvä (3)

3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.

4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.

Arviointikriteerit, kiitettävä (5)

5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.

Esitietovaatimukset

You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.

Lisätiedot

Avoin amk 5

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