Curricula

Objectives

The object of the course
Events is a dynamic, exciting business sector that is growing both nationally and internationally. In this course, you will gain knowledge how to manage events professionally. After completing this course, you have learned the meaning of the event production process and the significance of events in the service and hospitality industry. This is your first step in developing as an event specialist.

Course competences
MTMCU Customerships
MTMNE Networks
MTMPT Profitable Tourism Business
MTMRE Responsibility
MTMTI Tourism Industry

The learning objectives of the course
You understand the significance of the events from the national and international perspective. You know key actors and services in the event production process. You can describe critical success factors in event management. You can identify and plan different phases in events. You know how to make responsible choices in event planning.

Content

The principal contents of this course are (1) Structure of the event business sector, (2) Event production process and phases, (3) Ecological and socio-cultural responsibility, (4) Event financial management.

Time and location

The full schedule with the topics will be announced at the first contact lecture.

Learning materials and recommended literature

The reading material will be provided by the lecturer in Moodle.

Teaching methods

This course uses an experiential and applied method of learning by doing. Students will work in teams to create their own unique event concept and event plan. The course starts with creativity and design thinking that will link marry passion with an opportunity to create a viable event. Student teams will identify event program components and quantify the beachhead market needed to make this event viable. The construction of the customer journey during the event will enable student teams to build out the integrated marketing and sales strategies and sponsorships. Finally student teams will develop an operations plan including risk management strategies, staging requirements, logistics planning and performance measures. The course finishes with creative presentations of their event plans.

Your professor Dr. Blair Baldwin from Canada has prepared a video for you to introduce the course. Check it out at:

https://www.youtube.com/watch?v=Pu7UD6o0LuA

Exam dates and retake possibilities

Event Business Plan – written report 45
Event Business Plan – oral presentation 15
Term Tests (2) 20
Team Charter and Peer Evaluations 10
Team Seminar 10
Total 100

Student workload

Total 135 h
Lectures 30 h
Assignments 60 h
Individual working, reading materials 45 h

Further information for students

Degree student spots: 20
Exchange student spots: 20
Open studies spots: 5

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Assessment is based on learning objectives and is both qualitative and quantitative. Assessment is implemented by students (self-assessment), peers, and the teacher.

0 (Fail) You are unable to achieve the minimum objectives of the course.

1 (Sufficient) You can define the concepts related to events. You identify the significance of events in global and national levels. You can describe the event production process and management.

2 (Satisfactory) You explain the concepts and special characteristics related to events. You can describe the significance of events in global and national levels. You explain the event production process and critical management factors.

Evaluation criteria, good (3-4)

3 (Good) You explain the concepts and special characteristics related to events. You describe and give examples about the significance of events in global and national levels. You can discuss the event production process and highlight important management factors.

4 (Very Good) You categorize the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels. You discuss the event production process and analyze important management factors.

Evaluation criteria, excellent (5)

5 (Excellent) You can analyze the concepts and special characteristics related to events. You evaluate the significance of events in global and national levels from multiple perspectives. You show critical thinking in the evaluation of the event production process and important management factors.

Prerequisites

You understand the concepts related to service operations and has basic customer competence. You understand how the tourism industry has developed and what it comprises in Finland and abroad. You understand the general concepts and phenomena related to tourism as well as the principles of responsible tourism.