Curricula

Objectives

The object of the course
The object of the course is to provide capabilities for international market entry and marketing mix decision making.

Competences
Ethics
Internationality and multiculturalism
Learning to learn

Learning outcomes
You can critically review, analyze and understand information available from academic and professional business sources in international marketing and market analysis. You are able to apply your knowledge to analyze business challenges and trends to propose action related to market entry and marketing decisions based on the findings. You can communicate professionally in English in oral and written formats and participate in multicultural teams where you demonstrate your teamwork skills.

Content

Market analysis, Market entry strategies, Role of culture in international marketing, Marketing mix decions.

For each content unit there will be processes and tools provided for implementaion of learned model and concepts.

The students will develop an international marketing or market entry plan for a Company.

Time and location

Class room teaching.
Learning space in Moodle.

Learning materials and recommended literature

Lecture notes + the course book: Svend Hollensen: Global Markerting. Seventh edition (or newer) ISBN, 978-1-292-10011-1 Prentice Hall Additional readings will be assigned and provided by lecturer(s).

Teaching methods

Lectures, group assignment, in-class discussions and workshops.

Exam dates and retake possibilities

First exam on week 48,
re-exams on week 49 and 50.

International connections

The issues discussed in multicultural viewpoint + as they materialize in multinational companies. Guest lectures from international partner universities are possible.

Alternative completion methods

Recognition of Prior Learning and Experience
Accreditation
Recognition of informal learning
Studification


More information in the degree regulations and the study guide.

Student workload

Lectures 25 h o Assignments 55 h o Independent study 55 h Total 135 h

Content scheduling

One lecture per week.
Some of the lectures will be replaced by group work sessions and support counseling.
Exact timing of the lectures and groupwork/support lessons will be discussed during the first lecture. Preliminary schedule plan looks like this:

wk 35 Kick-off. Introductions. Orientation to market entry topic. Home work assignment.
wk 36 NO LESSON, home work on basic terminology.
wk 37 Lecture
wk 38 Lecture
wk 39 NO lecture, starting the group work
wk 40 Lecture
wk 41 Lecture
wk 42 NO lecture, holidays
wk 43 Lecture
wk 44 Lecture
wk 45 NO lecture, time for the group work
wk 46 Group work counseling
wk 47 Group work presentations
wk 48 Exam
wk 49 Re-exam
wk 50 Re-exam

Further information for students

You need to pass all of the following parts of the course to get a grade:
- Groupwork 50 % of the grade
- Exam 50 % of the grade
Exchange students 10

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You are familiar with the ways to analyze and evaluate academic and business information relevant to international marketing and market entry analysis.
You know how to analyze business challenges and trends in international marketing and propose viable marketing and market entry action.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.

Satisfactory 2
You can do basic analyzes and evaluate academic and business information relevant for to international marketing and market entry.
You can to a limited extent analyze business challenges and trends and propose solutions for international marketing and market entry.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.

Evaluation criteria, good (3-4)

Good 3
You can analyze and evaluate business data and consider possible approaches and outcomes for business in international marketing and market entry decisions.
You are able to analyze business challenges and trends and propose solutions for international marketing and market entry.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.

Very Good 4
You have the ability to analyze and evaluate international marketing and market entry relevant information from various sources.
You can analyze complicated business challenges and various trends and propose practical solutions for international marketing and market entry.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.

Evaluation criteria, excellent (5)

Excellent 5
You have ability to analyze, evaluate and combine academic and business information from various sources on international marketing and market entry decisions.
You can analyze complicated business challenges and trends and propose practical and innovative international marketing and market entry solutions.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.

Prerequisites

First year course of Marketing (JAMK Degree students) or equivalent course of basics of marketing completed.