Curricula

Objectives

Student knows the basic concepts and phenomena in experience economy. She/he understands the meaning of creating meaningful experiences in tourism industry. He/she understands the general concepts and models relating to experience design and is able to assess the requirements set by various types of tourists.

Content

• Experience economy
• Analyzing meaningful experiences
• Experience design and development

Learning materials and recommended literature

Pine, B., Gilmore, J., 2011. The experience economy: work is theatre every business a stage. Boston MA: Harvard Business School Pres

Tarssanen, S. (edit.): Handbook for Experience Stagers

Current articles provided by course tutors.

Teaching methods

Lectures
Individual assignment
Group assignment
Exam

Exam dates and retake possibilities

Exam date and resits will be informed in the beginning of the course.

Student workload

Lectures 48 hrs
Individual and group assignments 87 h

Total 135 hours

Content scheduling

1. Part: Theoretical framework
2. Part: Implementing theory to practice
3. Part: Presentations

Further information for students

Exam 0-5
Group work evaluated 0-5
Other assignments evaluated as passed-failed

Open UAS 5
Exchange students 5

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.

4 (Very Good) The student can analyze various customer data in meaningful experience services development.

3 (Good) The student can choose customer data in development process of the meaningful experience services.

2 (Satisfactory) The student identifies the connection of the information analysed to the creation of meaningful experience services. The student gives examples in developing meaningful experience services.

1 (Sufficient) defines the significance of customer orientation in the creation of meaningful experience services.

If the student does not meet the minimum criteria set for the course, the grade is 0 (Fail).

Evaluation criteria, good (3-4)

3 (Good) The student can choose customer data in development process of the meaningful experience services.
4 (Very Good) The student can analyze various customer data in meaningful experience services development

Evaluation criteria, excellent (5)

5 (Excellent) The student can analyze various customer data in meaningful experience services development. The student shows innovativeness, and she/he judges the choices made in the process.

Prerequisites

The student understands the basic concepts related to the services. The student understands the basic concepts, phenomena, and structures of the tourism and hospitality industry.