Curricula

Objectives

Understanding the business is essential for every citizen. This course gives you a basic understanding of how business works.

Course competences
Business competence
Learning and information management competence
Entrepreneurship, innovation and working community competence

You know the different areas of business and the relationships between them. You understand the business fundamentals and the importance of planning for the development of the company.

Content

Marketing Basics
Financial Management
Financial Statements
Leadership and Management

Learning materials and recommended literature

- Teacher's materials and slides
- Lahtinen N., Pulkka, K., Karjaluoto, H. & Mero, J. 2023. Digital marketing strategy : create strategy, put it into practice, sell more.
- 1336/1997 English. Accounting Act. https://www.finlex.fi/en/laki/kaannokset/1997/en19971336
- Companies and organizations. (N.d.). Suomi.fi website. https://www.suomi.fi/company

Teaching methods

The implementation utilizes flipped learning, project-based learning, learning journals, and individual work.

In flipped learning, students independently familiarize themselves with the lecture topic. During the lecture, we dive deeper into the subject through discussions and practical exercises. Afterward, students complete independent tasks related to the topic and maintain learning journals.

In addition to self-study, students work in small groups to create a business idea (product/service). The group develops a business plan, assessing the idea’s business potential, profitability, and value to the customers.

Students receive feedback on their performance during interactive tasks, lectures, and workshops. Individual support is available during lectures.

Assessment of competence includes submitted assignments, knowledge tests, and a final exam.

Exam dates and retake possibilities

The exam is conducted independently at the Exam studio. You can register for the exam no earlier than 1 month after the start of the course. The exam can be retaken twice. The most recent grade will remain valid.

Alternative completion methods

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning, and studification. More precise info: JAMK Degree Regulations, section 17.

Student workload

One credit corresponds to an average of 27 hours of work, which means that the load of two credits is approximately 54 hours.

- Contact lessons: 1h 45min * 4 = 6 hours
- Individual work and exercises: 44h 45min
- Final exam: 3 hours 15 minutes

Content scheduling

Lectures are held every two weeks.

Further information for students

The course grade is determined 100% by Exam.

In implementation, we follow Jamk's ethical principles related to the use of artificial intelligence. We will discuss this in more detail during the first lecture.

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Sufficient 1: You know the basic business terminology and the different areas of the company.

Satisfactory 2: You know the basic business terminology and have an understanding of the different areas of the company.

Evaluation criteria, good (3-4)

Good 3: You understand the business as a whole and know the basics of marketing, financial management and management.

Very Good 4: You know and understand the basic business terminology. You have an undestanding of the company's operations, their interrelationships and their importance to the company's business. You are aware of the importance of marketing, financial management and management for a business.

Evaluation criteria, excellent (5)

Excellent 5: You master the basic business terminology. You undestand the various aspects of the company's operations, their interrelationships and their importance to the company's business. You are aware of the importance of marketing, financial management and management for a business.

Prerequisites

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