Siirry suoraan sisältöön

Strategic management (5 cr)

Code: YZ00CL57-3001

General information


01.08.2024 - 24.08.2024


26.08.2024 - 18.12.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Online learning


School of Business


Main Campus

Teaching languages

  • English


20 - 40

Degree programmes

  • Master's Degree Programme in Project Management


  • Heidi Neuvonen
  • Murat Akpinar

Teacher in charge

Heidi Neuvonen


  • ZJAYHS24S1
    Avoin AMK, lita, YAMK-väylät, Sport Business Management
  • ZJAYBB24S1
    Avoin AMK, lita, YAMK-väylät, International Business Management
  • YHS24S1
    Master's Degree Programme in Sport Business Management
  • YBB24S1
    Master of Business Administration, DP in International Business Management
  • YBB23S1
    Master of Business Administration, DP in International Business Management
  • YHS23S1
    Master's Degree Programme in Sport Business Management
  • YHS22S1
    Master's Degree Programme in Sport Business Management
  • YHS21S1
    Master's Degree Programme in Sport Business Management
  • YBB22S1
    Master's Degree Programme in International Business
  • 30.08.2024 14:00 - 20:00, Strategic management YZ00CL57-3001
  • 31.08.2024 09:00 - 14:00, Strategic management YZ00CL57-3001
  • 20.09.2024 14:00 - 20:00, Strategic management YZ00CL57-3001


Purpose of the course
When you complete this course, you will understand strategic thinking and you are able to familiarize yourself with strategic management and strategy implementation. Strategy is a process in which the analysis of the operating environment plays a key role. Within the framework of the strategy, the organization's management sets goals and determines the operations through which the organization seeks to achieve long-term success and competitive advantage.

Proactive development
Is able to analyse the current situation and anticipate the future of their field and changes in the operating environment.

Learning objectives of the course
You recognize the role and significance of strategy and strategic management as a future success factor for companies and public organizations. You master the basic concepts of strategic thinking, identify different schools of strategic management and become familiar with strategic thinking in the digital age. You internalize the significance of strategy as a tool for developing operations, identify the different stages of the strategy process, master tools and methods related to strategy structuring and implementation.

You are able to evaluate different strategies and have the cognitive skills to carry out strategic analysis, choose a strategy and implement it.


The main contents of this course are:

Strategies, types of strategies, strategic thinking and concepts of strategic management: scenarios, vision, mission, values, goals.
Development trends of the strategy and connection to the decision-making process.
The process and analysis of strategies, tools and implementation. Indicators and measurement as part of strategic management and evaluation of success.

Oppimateriaali ja suositeltava kirjallisuus

Porter, M. (1996) What is strategy? Harvard Business Review, Nov-Dec, 61-78.

Porter, M. (2008) The five competitive forces that shape strategy. Harvard Business Review, Jan, 78-93.

Prahalad, C., & Hamel, G. (1990) The core competence of the organization. Harvard Business Review, May-June, 79-91.

Mintzberg, H., Ahlstrand, B, & Lampel, J. (1998) Strategy safari: A guided tour through the wilds of strategic management. New York Press. Chapter 1, 1-21.

Barney, J. (1991) Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99-120.

Kim, W.C., & Mauborgne, R. (2004) Blue ocean strategy. Harvard Business Review, Oct, 76-84.

There will also be a selection of cases and support material provided by the lecturer.

Teaching methods

You will have intensive online contact sessions with lectures, workshops, and group discussions. In addition, you will study independently for your group and individual assignments.

Employer connections

The individual assignment will aim to develop operations at your workplace.

Exam schedules

There is no exam.

Vaihtoehtoiset suoritustavat

You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.

The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More precise info: JAMK Degree Regulations, section 17.

Student workload

Lectures 17 hours
Preparing for the lectures 17 hours
Group project 37 hours
Individual assignment 64 hours

Content scheduling

30.8.2024 (14-20)
31.8.2024 (9-14)
20.9.2024 (14-20)

Further information

Your assessment will be based on an individual assignment, a group project, and your active participation in class.

Evaluation scale


Assessment criteria, approved/failed

Passed (S)
You evaluate and analyze the role and significance of strategy and strategic management by applying key theoretical knowledge. You define the key concepts related to the special competence of the subject in relation to each other. You are also able to utilize international research and literature. You evaluate the development of your own strategic analysis skills critically, comprehensively and diversely. You report convincingly, presenting a clear, logically progressing whole. You reflect your learning. You write in an argumentative and error-free factual style. You follow Jamk's reporting guidelines. You participate in online meetings where you share what you have learned with others.

Fail (0)
You do not meet the level of approved competence.