Curricula

Objectives

The object of the course
The purpose of the e-commerce course is that you know the key concepts of e-commerce and understand its impact on a company’s business. You are capable of maintaining a ready-made online shop. You are capable of utilising various kinds of communication forms, channels and environments related to e-commerce. You are capable of taking into account the impact and opportunities of the international development of e-commerce.

Course competences
Proactive development
Internationality and multiculturalism
Learning to learn

The learning objectives of the course
After completing the course, you know the principal concepts and methods of e-commerce. You are capable of maintaining an online shop.

Content

Technical e-commerce solutions
Design and implementation of an online shop
E-commerce legislation
Logistics of e-commerce
Digital marketing in e-commerce
Logistics of e-commerce

Time and location

10.1.2022 - 31.5.2022

Learning materials and recommended literature

Verkkokaupan perutajan opas. 2021.Pulse247 Oy. Viitattu 20.9.2021. https://www.mycashflow.fi/oppaat
Verkkokauppaopas. 2015 TIEKE. Viitattu 20.9.2021 https://tieke.fi/verkkokauppaopas/

Teaching methods

Itsenäinen perehtyminen aihealueen teorioihin ja käsitteisiin
Kontakti- ja etäluennot
Asiantuntijaluennot
Yksilö- ja ryhmätyöt

Practical training and working life connections

Madhollisuus tehdä verkkokauppa yhteistyöyritykselle.

International connections

Ei KV-yhteyttä

Alternative completion methods

Hyväksilukeminen (korvaaminen ja sisällyttäminen)
Muulla tavoin hankitun osaamisen tunnistaminen ja tunnustaminen
Tarkemmat ohjeet löytyvät tutkintosäännöstä ja opinto-oppaasta.

Student workload

Luennot 20 h
Itsenäinen työskentely 30 h
Ryhmätyökentely 58 h

Content scheduling

Opintojakson alkuvaihe koostuu seuraavista opetusmenetelmistä:
- Itsenäisen perehtyminen aihealueen teorioihin ja käsitteisiin
- Kontakti- ja etäluennot
- Asiantuntijaluennot
Opintojakson loppupuolella tehdään ryhmätyöno oikea verkkokauppa.

Further information for students

Avoin amk 5
Opintojakson arviointimenetelmiä ovat:

Tentti
Osaamisen arviointi ja palaute arvioitavasta yksilötehtävästä.
Osaamisen ja aktiivisuuden arviointi ryhmätyöstä

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You know the principal concepts and methods of e-commerce. You are capable of maintaining a ready-made online shop. You know the impact and opportunities of the international development of e-commerce.

Satisfactory 2
You understand the principal concepts and methods of e-commerce. You are capable of constructing a simple online shop. You are capable of utilising simple communication forms, channels and environments related to e-commerce. You are capable of taking into account the impact and opportunities of the international development of e-commerce.

Evaluation criteria, good (3-4)

Good 3
You understand the principal concepts and methods of e-commerce and the relations between them. You are capable of constructing an online shop utilising simple analyses of online shop visitors. You are capable of utilising the communication forms, channels and environments related to e-commerce that are based on simple analyses of online shop visitors.

Very Good 4
You are capable of developing e-commerce utilising versatile analyses of online shop visitors. You are capable of utilising the communication forms, channels and environments related to e-commerce that are based on versatile analyses of online shop visitors.

Evaluation criteria, excellent (5)

Excellent 5
You are capable of developing e-commerce utilising versatile analyses of online shop visitors. You are capable of utilising the communication forms, channels and environments related to e-commerce that are based on versatile analyses of online shop visitors. You are capable of assessing the significance of the choices made from the business point of view.