Curricula

Objective

The object of the course
After completing the course, you will know the key concepts, methods and business models of e-commerce. You are able to select, develop and manage e-commerce systems. You are able to implement e-commerce marketing in different channels. You are able to design e-commerce logistics solutions. You understand the legislation related to e-commerce.

Course competences
Business competence
The student knows the central theories related to this specialisation option. The student possess at least an advanced beginner’s skills in the practical tasks of the specialisation option.

The learning objectives of the course
After completing the course, you will know the key concepts, methods and business models of e-commerce. You are able to select, develop and manage e-commerce systems. You are able to implement e-commerce marketing in different channels. You are able to design e-commerce logistics solutions. You understand the legislation related to e-commerce.

Content

Technical solutions for e-commerce
E-commerce design and implementation
E-commerce law
E-commerce logistics
E-commerce marketing
E-commerce logistics

Assessment criteria, satisfactory (1)

Sufficient 1
You know the key concepts and methods of e-commerce. You are able to maintain a ready-made online store.

Satisfactory 2
You understand the key concepts and methods of e-commerce. You know how to build a simple online store.

Assessment criteria, good (3)

Good 3
You understand the key concepts and methods of e-commerce and their connections to each other. You are able to build an online store using simple analyses of online store visitors.

Very Good 4
You understand the key concepts and methods of e-commerce and their connections to each other. You are able to develop an online store using diverse analyses of online store visitors.

Assessment criteria, excellent (5)

Excellent 5
You understand the key concepts and methods of e-commerce and their connections to each other. You are able to develop an online store using diverse analyses of online store visitors. You are able to evaluate your choices from the business perspective.