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Athlete’s Stakeholder RelationsLaajuus (5 cr)

Code: HTLMS002

Credits

5 op

Teaching language

  • Finnish

Responsible person

  • Aila Ahonen
  • Juuso Hassi

Objective

The student will be able to recognise drivers and factors impacting ones overall well-being and career. The student will be able to recognise financial potential of one's athlete career and he understands the essentials of sport business planning for his own career. The student is able to develop a personal marketing or communication plan and he understands the opportunities and expectations of partnerships.

Content

This module introduces basic management and sponsorship agreements, the added value generated to both parties. The student gets familiar with the rights and obligations of the contracting parties. Additionally, new revenue creation opportunities of the athlete, the athlete company and taxation issues will be discussed.

Qualifications

The module can be included to elective studies in every Degree Programme at JAMK but must be approved by the tutor teacher or study coordinator before starting them. The student can choose to take 1-3 courses from the module and they should be completed in the recommended order.

Assessment criteria, satisfactory (1)

The student can evaluate and reflect ones skills and competences in order to develop the commercial potential of his career. The student is able critically evaluate the potential sponsorships and partnership offers.

Assessment criteria, approved/failed

You can evaluate and reflect your skills and competences in order to develop the commercial potential of your career. and make it tangible. You are able to critically evaluate the potential sponsorships and partnership offers, develop and utilise them in novel ways. You are able communicate with different stakeholders in a professional manner.

Enrollment

01.08.2024 - 31.05.2025

Timing

26.08.2024 - 31.07.2025

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Online learning

Unit

School of Business

Teaching languages
  • Finnish
Seats

20 - 65

Degree programmes
  • Bachelor's Degree Programme in Business Management
Teachers
  • Juuso Hassi
  • Juuso Hassi
  • Mari Karjalainen
Groups
  • ZJK24SHNO1
    Avoin amk, lita, nonstop 1, verkko
  • HTL23S1
    Liiketalouden tutkinto-ohjelma (AMK)
  • ZJA24SHNO1
    Avoin amk, lita, nonstop 1, verkko

Objectives

The student will be able to recognise drivers and factors impacting ones overall well-being and career. The student will be able to recognise financial potential of one's athlete career and he understands the essentials of sport business planning for his own career. The student is able to develop a personal marketing or communication plan and he understands the opportunities and expectations of partnerships.

Content

This module introduces basic management and sponsorship agreements, the added value generated to both parties. The student gets familiar with the rights and obligations of the contracting parties. Additionally, new revenue creation opportunities of the athlete, the athlete company and taxation issues will be discussed.

Time and location

Non-stop implementation. Students can complete the course according to their own schedule.

Learning materials and recommended literature

The Finnish Olympic Committee booklet "Kehity huippu-urheilijaksi" and other material distributed during the course

Teaching methods

Online non-stop implementation on the Moodle platform, video lectures, reading and learning assignments, learning diary.

Exam dates and retake possibilities

No exam

Student workload

Video lectures 10 h
Reading of materials and assignments 125 h

Further information for students

An optional course of study for competitive students in all JAMK degree programmes. The course must be approved by the student's own tutor teacher/training officer before starting. You can complete 1-3 sub-courses. They can be started at any stage of your studies, but it is advisable to start as early as possible.

Evaluation scale

Pass/Fail

Evaluation criteria, satisfactory (1-2)

The student can evaluate and reflect ones skills and competences in order to develop the commercial potential of his career. The student is able critically evaluate the potential sponsorships and partnership offers.

Evaluation criteria, pass/failed

You can evaluate and reflect your skills and competences in order to develop the commercial potential of your career. and make it tangible. You are able to critically evaluate the potential sponsorships and partnership offers, develop and utilise them in novel ways. You are able communicate with different stakeholders in a professional manner.

Prerequisites

The module can be included to elective studies in every Degree Programme at JAMK but must be approved by the tutor teacher or study coordinator before starting them. The student can choose to take 1-3 courses from the module and they should be completed in the recommended order.

Enrollment

01.08.2023 - 29.05.2024

Timing

28.08.2023 - 29.07.2024

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Online learning

Unit

School of Business

Campus

Main Campus

Teaching languages
  • Finnish
Seats

20 - 40

Degree programmes
  • Bachelor's Degree Programme in Business Management
Teachers
  • Juuso Hassi
Teacher in charge

Aila Ahonen

Groups
  • ZJK24KH
    Korkeakoulujen välinen yhteistyö, LITA
  • ZJA23SH
    Avoin amk, lita
  • ZJA24KH
    Avoin AMK, lita
  • ZJK23SH
    Korkeakoulujen välinen yhteistyö, LITA
  • HTL22S1
    Liiketalouden tutkinto-ohjelma (AMK)
  • ZJA23SHNO1
    Avoin amk, lita, nonstop 1, verkko
  • HTL22SIY
    Liiketalouden tutkinto-ohjelma (AMK)

Objectives

The student will be able to recognise drivers and factors impacting ones overall well-being and career. The student will be able to recognise financial potential of one's athlete career and he understands the essentials of sport business planning for his own career. The student is able to develop a personal marketing or communication plan and he understands the opportunities and expectations of partnerships.

Content

This module introduces basic management and sponsorship agreements, the added value generated to both parties. The student gets familiar with the rights and obligations of the contracting parties. Additionally, new revenue creation opportunities of the athlete, the athlete company and taxation issues will be discussed.

Time and location

Non-stop toteutus. Opiskelija voi suorittaa opintojakson oman aikataulun mukaisesti.

Learning materials and recommended literature

Suomen Olympiakomitean teos "Kehity huippu-urheilijaksi" sekä muu kurssilla jaettava materiaali

Teaching methods

Verkkototeutus Moodle-alustalla, videoluennot, tehtävät, ohjaus

Student workload

Videoluennot 10 h
Materiaalien lukeminen ja tehtävien tekeminen 125 h

Further information for students

Avoin amk 10
EduFutura 20
Campusonline 20

Evaluation scale

Pass/Fail

Evaluation criteria, satisfactory (1-2)

The student can evaluate and reflect ones skills and competences in order to develop the commercial potential of his career. The student is able critically evaluate the potential sponsorships and partnership offers.

Evaluation criteria, pass/failed

You can evaluate and reflect your skills and competences in order to develop the commercial potential of your career. and make it tangible. You are able to critically evaluate the potential sponsorships and partnership offers, develop and utilise them in novel ways. You are able communicate with different stakeholders in a professional manner.

Prerequisites

The module can be included to elective studies in every Degree Programme at JAMK but must be approved by the tutor teacher or study coordinator before starting them. The student can choose to take 1-3 courses from the module and they should be completed in the recommended order.

Enrollment

01.08.2022 - 31.05.2023

Timing

29.08.2022 - 31.07.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Online learning

Unit

School of Business

Campus

Main Campus

Teaching languages
  • Finnish
Seats

0 - 40

Degree programmes
  • Bachelor's Degree Programme in Business Management
Teachers
  • Juuso Hassi
Teacher in charge

Aila Ahonen

Groups
  • HTL21S1
    Liiketalouden tutkinto-ohjelma (AMK)
  • ZJK22SH
    Korkeakoulujen välinen yhteistyö, LITA
  • ZJK23KH
    Korkeakoulujen välinen yhteistyö, LITA
  • ZJA22SH
    Avoin AMK, lita
  • HTL21SIY
    Liiketalouden tutkinto-ohjelma (AMK)

Objectives

The student will be able to recognise drivers and factors impacting ones overall well-being and career. The student will be able to recognise financial potential of one's athlete career and he understands the essentials of sport business planning for his own career. The student is able to develop a personal marketing or communication plan and he understands the opportunities and expectations of partnerships.

Content

This module introduces basic management and sponsorship agreements, the added value generated to both parties. The student gets familiar with the rights and obligations of the contracting parties. Additionally, new revenue creation opportunities of the athlete, the athlete company and taxation issues will be discussed.

Time and location

Non-stop toteutus. Opiskelija voi suorittaa opintojakson oman aikataulun mukaisesti.

Learning materials and recommended literature

Suomen Olympiakomitean teos "Kehity huippu-urheilijaksi" sekä muu kurssilla jaettava materiaali

Teaching methods

Verkkototeutus Moodle-alustalla, videoluennot, tehtävät, ohjaus

Student workload

Videoluennot 10 h
Materiaalien lukeminen ja tehtävien tekeminen 125 h

Further information for students

Avoin amk 10
EduFutura 20
Campusonline 20

Evaluation scale

Pass/Fail

Evaluation criteria, satisfactory (1-2)

The student can evaluate and reflect ones skills and competences in order to develop the commercial potential of his career. The student is able critically evaluate the potential sponsorships and partnership offers.

Evaluation criteria, pass/failed

You can evaluate and reflect your skills and competences in order to develop the commercial potential of your career. and make it tangible. You are able to critically evaluate the potential sponsorships and partnership offers, develop and utilise them in novel ways. You are able communicate with different stakeholders in a professional manner.

Prerequisites

The module can be included to elective studies in every Degree Programme at JAMK but must be approved by the tutor teacher or study coordinator before starting them. The student can choose to take 1-3 courses from the module and they should be completed in the recommended order.

Enrollment

01.08.2021 - 12.06.2022

Timing

23.08.2021 - 31.08.2022

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Online learning

Unit

School of Business

Teaching languages
  • Finnish
Teachers
  • Juuso Hassi
Teacher in charge

Aila Ahonen

Groups
  • ZJA21SH
    Avoin AMK, lita
  • HTL19S1
    Liiketalous
  • HTL20S1
    Liiketalous
  • ZJA22KH
    Avoin AMK, lita

Objectives

The student will be able to recognise drivers and factors impacting ones overall well-being and career. The student will be able to recognise financial potential of one's athlete career and he understands the essentials of sport business planning for his own career. The student is able to develop a personal marketing or communication plan and he understands the opportunities and expectations of partnerships.

Content

This module introduces basic management and sponsorship agreements, the added value generated to both parties. The student gets familiar with the rights and obligations of the contracting parties. Additionally, new revenue creation opportunities of the athlete, the athlete company and taxation issues will be discussed.

Time and location

Opiskelija voi suorittaa opintojakson oman aikataulun mukaisesti.

Learning materials and recommended literature

Annetaan kurssilla.

Teaching methods

Verkkototeutus Moodle-alustalla, videoluennot, tehtävät, ohjaus

Evaluation scale

Pass/Fail

Evaluation criteria, satisfactory (1-2)

The student can evaluate and reflect ones skills and competences in order to develop the commercial potential of his career. The student is able critically evaluate the potential sponsorships and partnership offers.

Evaluation criteria, pass/failed

You can evaluate and reflect your skills and competences in order to develop the commercial potential of your career. and make it tangible. You are able to critically evaluate the potential sponsorships and partnership offers, develop and utilise them in novel ways. You are able communicate with different stakeholders in a professional manner.

Prerequisites

The module can be included to elective studies in every Degree Programme at JAMK but must be approved by the tutor teacher or study coordinator before starting them. The student can choose to take 1-3 courses from the module and they should be completed in the recommended order.