International Sport MarketingLaajuus (5 cr)
Code: HL00BD94
Credits
5 op
Teaching language
- English
Responsible person
- Aila Ahonen
Objective
The object of the course:
Upon completion of the course you are able to plan international sport marketing activities.
Course competences:
Internationality and multiculturalism
Business competence
Ethics
Learning to learn
Learning objectives of the course:
You will be able to critically review, analyze and understand information available from academic and professional business sources in international sport marketing field.You can apply disciplinary and interdisciplinary knowledge to analyze business challenges and trends in international sport business market and present solutions based on the findings. You are able to utilize case-based learning techniques in solving different tasks from global sport marketing field.
Content
The course covers global sport marketing environment and its challenges, identifies special features of international sport marketing, analysis and strategies for international sport business environment, international sport marketing research, international marketing mix, international sport sponsorship and sport branding in international context.
.
Assessment criteria, satisfactory (1)
Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to international sport marketing.
You can apply brand concepts and produce sport marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.
Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to international sport marketing.
You can independently apply brand concepts and produce sport marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.
Assessment criteria, good (3)
Good 3
You can review, analyze and understand information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce sport marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.
Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce good quality sport marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.
Assessment criteria, excellent (5)
Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce high-quality sport marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.
Further information
The course is recommended for students in sport business specialization.
Enrollment
18.11.2024 - 09.01.2025
Timing
10.02.2025 - 19.05.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Face-to-face
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Bachelor's Degree Programme in Business Management
Teachers
- Aila Ahonen
Teacher in charge
Aila Ahonen
Groups
-
HTL25VKLiiketalouden tutkinto-ohjelma (AMK), vaihto-opiskelu/Exchange studies
-
HTL22S1Liiketalouden tutkinto-ohjelma (AMK)
Objective
The object of the course:
Upon completion of the course you are able to plan international sport marketing activities.
Course competences:
Internationality and multiculturalism
Business competence
Ethics
Learning to learn
Learning objectives of the course:
You will be able to critically review, analyze and understand information available from academic and professional business sources in international sport marketing field.You can apply disciplinary and interdisciplinary knowledge to analyze business challenges and trends in international sport business market and present solutions based on the findings. You are able to utilize case-based learning techniques in solving different tasks from global sport marketing field.
Content
The course covers global sport marketing environment and its challenges, identifies special features of international sport marketing, analysis and strategies for international sport business environment, international sport marketing research, international marketing mix, international sport sponsorship and sport branding in international context.
.
Oppimateriaali ja suositeltava kirjallisuus
Selected chapters from:
Dodds, Heisey, Ahonen EDS (2018) Routledge handbook of international sport business, Routledge.
Desbordes, M, Richelieu, A. EDS (2012) Global sport marketing contemporary issues and practice. Routledge.
Chadwick, S., Chanavat, N., Desbordes, M. (Eds) (2018), Routledge Handbook of Sports Marketing, Routledge.
Books available as e-books in JAMK library.
Case studies and journal articles announced in the course platform.
Teaching methods
Course is an on-campus implementation supplemented with some virtual guest lectures. The course contains two assignments. Exam takes place at the end of the course.
There is a professional sport organisation involved in the assignments.
Lectures, online webinars, development assignments, group discussions, case studies.
Exam schedules
Exam retake in May.
International connections
Guest lectures from JAMK partner universities. Collaboration with international sport organisations in course work.
Vaihtoehtoiset suoritustavat
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More detailed information in JAMK Degree Regulations, section 17.
Student workload
Lectures 27 h
Assignments 54 h
Individual study 54 h
Content scheduling
Lecture once a week 1,5 hours, other events scheduled separately.
Further information
Priority for sport business students (both JAMK and exchange).
Exchange students 10
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to international sport marketing.
You can apply brand concepts and produce sport marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.
Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to international sport marketing.
You can independently apply brand concepts and produce sport marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.
Arviointikriteerit, hyvä (3-4)
Good 3
You can review, analyze and understand information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce sport marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.
Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce good quality sport marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.
Assessment criteria, excellent (5)
Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce high-quality sport marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.
Further information
The course is recommended for students in sport business specialization.
Enrollment
20.11.2023 - 11.02.2024
Timing
12.02.2024 - 20.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
3 op
Mode of delivery
80 % Face-to-face, 20 % Online learning
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
20 - 40
Degree programmes
- Bachelor's Degree Programme in Business Management
Teachers
- Aila Ahonen
- Brian Jordan
Groups
-
HTL21S1Liiketalouden tutkinto-ohjelma (AMK)
-
ZJA24KHAvoin AMK, lita
-
HTL21SIYLiiketalouden tutkinto-ohjelma (AMK)
-
HTL24VKLiiketalouden tutkinto-ohjelma (AMK), vaihto-opiskelu/Exchange studies
Objective
The object of the course:
Upon completion of the course you are able to plan international sport marketing activities.
Course competences:
Internationality and multiculturalism
Business competence
Ethics
Learning to learn
Learning objectives of the course:
You will be able to critically review, analyze and understand information available from academic and professional business sources in international sport marketing field.You can apply disciplinary and interdisciplinary knowledge to analyze business challenges and trends in international sport business market and present solutions based on the findings. You are able to utilize case-based learning techniques in solving different tasks from global sport marketing field.
Content
The course covers global sport marketing environment and its challenges, identifies special features of international sport marketing, analysis and strategies for international sport business environment, international sport marketing research, international marketing mix, international sport sponsorship and sport branding in international context.
.
Location and time
JAMK campus and Moodle platform.
Oppimateriaali ja suositeltava kirjallisuus
Selected chapters from:
Dodds, Heisey, Ahonen EDS (2018) Routledge handbook of international sport business, Routledge.
Desbordes, M, Richelieu, A. EDS (2012) Global sport marketing contemporary issues and practice. Routledge.
Chadwick, S., Chanavat, N., Desbordes, M. (Eds) (2018), Routledge Handbook of Sports Marketing, Routledge.
Books available as e-books in JAMK library.
Case studies and journal articles announced in the course platform.
Teaching methods
Lectures, online webinars, development assignments, group discussions, case studies.
Exam schedules
No exam, no retake.
International connections
Guest lectures from JAMK partner universities. Collaboration with international sport organisations in course work.
Vaihtoehtoiset suoritustavat
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More detailed information in JAMK Degree Regulations.
Student workload
Lectures 27 h
Assignments 54 h
Individual study 54 h
Content scheduling
Lecture once a week 1,5 hours, possible other events scheduled separately.
Further information
Priority for sport business students (both JAMK and exchange).
Exchange students 10
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to international sport marketing.
You can apply brand concepts and produce sport marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.
Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to international sport marketing.
You can independently apply brand concepts and produce sport marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.
Arviointikriteerit, hyvä (3-4)
Good 3
You can review, analyze and understand information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce sport marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.
Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce good quality sport marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.
Assessment criteria, excellent (5)
Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce high-quality sport marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.
Further information
The course is recommended for students in sport business specialization.
Enrollment
06.02.2023 - 12.02.2023
Timing
13.02.2023 - 26.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
1 op
RDI portion
3 op
Mode of delivery
80 % Face-to-face, 20 % Online learning
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
0 - 40
Degree programmes
- Bachelor's Degree Programme in Business Management
Teachers
- Aila Ahonen
- Mari Karjalainen
Groups
-
ZJA23KHAvoin AMK, lita
-
HTL23VKLiiketalouden tutkinto-ohjelma (AMK), vaihto-opiskelu/Exchange studies
-
HTL20S1Liiketalous
Objective
The object of the course:
Upon completion of the course you are able to plan international sport marketing activities.
Course competences:
Internationality and multiculturalism
Business competence
Ethics
Learning to learn
Learning objectives of the course:
You will be able to critically review, analyze and understand information available from academic and professional business sources in international sport marketing field.You can apply disciplinary and interdisciplinary knowledge to analyze business challenges and trends in international sport business market and present solutions based on the findings. You are able to utilize case-based learning techniques in solving different tasks from global sport marketing field.
Content
The course covers global sport marketing environment and its challenges, identifies special features of international sport marketing, analysis and strategies for international sport business environment, international sport marketing research, international marketing mix, international sport sponsorship and sport branding in international context.
.
Location and time
JAMK campus and Moodle platform. Zoom for online sessions.
Oppimateriaali ja suositeltava kirjallisuus
Selected chapters from:
Dodds, Heisey, Ahonen EDS (2018) Routledge handbook of international sport business, Routledge.
Desbordes, M, Richelieu, A. EDS (2012) Global sport marketing contemporary issues and practice. Routledge.
Chadwick, S., Chanavat, N., Desbordes, M. (Eds) (2018), Routledge Handbook of Sports Marketing, Routledge.
Books available as e-books in JAMK library.
Case studies and journal articles announced in the course platform.
Teaching methods
Lectures, online webinars, development assignments, group discussions, case studies.
This course contains two compulsory seminar events in Jamk main campus and online.
Exam schedules
No exam, no retake.
International connections
Guest lectures from JAMK partner universities. Seminar together with international partners.
Vaihtoehtoiset suoritustavat
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More detailed information in JAMK Degree Regulations.
Student workload
Lectures 27 h
Assignments 54 h
Individual study 54 h
Content scheduling
Lecture once a week 1,5 hours, seminar events scheduled separately.
Further information
Priority for sport business students (both JAMK and exchange).
Exchange students 10
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to international sport marketing.
You can apply brand concepts and produce sport marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.
Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to international sport marketing.
You can independently apply brand concepts and produce sport marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.
Arviointikriteerit, hyvä (3-4)
Good 3
You can review, analyze and understand information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce sport marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.
Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce good quality sport marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.
Assessment criteria, excellent (5)
Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce high-quality sport marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.
Further information
The course is recommended for students in sport business specialization.
Enrollment
01.11.2021 - 28.02.2022
Timing
14.02.2022 - 27.05.2022
Number of ECTS credits allocated
5 op
Virtual portion
1 op
Mode of delivery
80 % Face-to-face, 20 % Online learning
Unit
School of Business
Campus
Main Campus
Teaching languages
- English
Seats
0 - 37
Degree programmes
- Bachelor's Degree Programme in Business Management
Teachers
- Aila Ahonen
Groups
-
HBI22VKESSBachelor’s degree in Business Administration, ESSCA School of Management. (Bachelor's)
-
HTL19S1Liiketalous
-
HTL22VKLiiketalouden tutkinto-ohjelma (AMK)
Objective
The object of the course:
Upon completion of the course you are able to plan international sport marketing activities.
Course competences:
Internationality and multiculturalism
Business competence
Ethics
Learning to learn
Learning objectives of the course:
You will be able to critically review, analyze and understand information available from academic and professional business sources in international sport marketing field.You can apply disciplinary and interdisciplinary knowledge to analyze business challenges and trends in international sport business market and present solutions based on the findings. You are able to utilize case-based learning techniques in solving different tasks from global sport marketing field.
Content
The course covers global sport marketing environment and its challenges, identifies special features of international sport marketing, analysis and strategies for international sport business environment, international sport marketing research, international marketing mix, international sport sponsorship and sport branding in international context.
.
Location and time
JAMK campus and Moodle platform.
Oppimateriaali ja suositeltava kirjallisuus
Selected chapters from:
Dodds, Heisey, Ahonen EDS (2018) Routledge handbook of international sport business, Routledge.
Desbordes, M, Richelieu, A. EDS (2012) Global sport marketing contemporary issues and practice. Routledge.
Chadwick, S., Chanavat, N., Desbordes, M. (Eds) (2018), Routledge Handbook of Sports Marketing, Routledge.
Books available as e-books in JAMK library.
Case studies and journal articles announced in the course platform.
Teaching methods
Lectures, online webinars, development assignments, group discussions, case studies.
Exam schedules
No exam, no retake.
International connections
Guest lectures from JAMK partner universities.
Vaihtoehtoiset suoritustavat
You have the right to apply for recognition of your studies if you have prior learning (e.g. university studies completed elsewhere) that can be accredited towards the degree you are currently completing.
The recognition of prior learning is possible in three primary ways: accreditation (replacement or inclusion), recognition of informal learning and studification. More detailed information in JAMK Degree Regulations.
Student workload
Lectures 27 h
Assignments 54 h
Individual study 54 h
Content scheduling
Lecture once a week 1,5 hours, possible other events scheduled separately.
Further information
Priority for sport business students (both JAMK and exchange).
Exchange students 10
Evaluation scale
0-5
Arviointikriteerit, tyydyttävä (1-2)
Adequate 1
You are familiar with the ways to review and analyze academic and business information relevant to international sport marketing.
You can apply brand concepts and produce sport marketing contents in practice in a guided situation.
You can transmit your ideas and findings in English and participate in multicultural teamwork to a limited extent.
Satisfactory 2
You have basic skills to to review, analyze and understand academic and business information relevant to international sport marketing.
You can independently apply brand concepts and produce sport marketing contents in practice in a given situation.
You are able to get your main message through when presenting your ideas and findings and have basic teamwork skills in multicultural teamwork.
Arviointikriteerit, hyvä (3-4)
Good 3
You can review, analyze and understand information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce sport marketing contents in practice in different situations.
You are able to present your and your team’s ideas and findings in English and participate in multicultural teamwork.
Very Good 4
You have the ability to review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce good quality sport marketing contents in practice.
You are able to present your and your team’s ideas and findings in English on a level clearly above average of your peers and participate productively in multicultural teamwork.
Assessment criteria, excellent (5)
Excellent 5
You have the ability to critically review, analyze and understand relevant information available from academic and professional business sources in international sport marketing field.
You can apply brand concepts and produce high-quality sport marketing contents in practice.
You are able to present your and your team’s ideas in a convincing manner in English and participate in and manage multicultural teams.
Further information
The course is recommended for students in sport business specialization.