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Web-AnalyticsLaajuus (4 cr)

Code: HL00BD60

Credits

4 op

Teaching language

  • Finnish

Responsible person

  • Teemu Laitinen

Objective

The object of the course
Having taken the course you know the key concepts of web analytics and understand its impact on a company’s marketing. You plan and implement a development project related to web analytics, considering and assessing the usability of the latest means and tools. You will monitor the performance and effectiveness of the project, making use of the methods of web analytics. During the course, you will take responsibility for your study abilities and personal development. You acquire, process, evaluate and apply knowledge and methods related to web analytics. You utilise the digital environments and tools of web analytics.

Course competences
Proactive development
Internationality and multiculturalism
Learning to learn
Operating in a workplace

The learning objectives of the course
After completing the course, you know the principal concepts and methods of web analytics. You master the most common web analytics tools and recognise the financial significance of web analytics for a company. You are capable of carrying out practical web analytics under guidance and gain the capabilities to work in duties related to web analytics.

Content

Website visitor analysis
Search engine advertising
Website optimisation from the point of view of search engines

Assessment criteria, satisfactory (1)

Adequate 1
You know the principal concepts and methods of web analytics. You are able to prepare a simple website visitor analysis and recognise the financial significance of web analytics for a company. You are capable of carrying out practical web analytics under guidance.

Satisfactory 2
You understand the principal concepts and methods of web analytics. You are able to make simple development proposals based on a website visitor analysis. You understand the financial benefits of web analytics. You are capable of carrying out simple practical web analytics independently.

Assessment criteria, good (3)

Good 3
You understand the principal concepts and methods of web analytics and their relations to one another. You are capable of carrying out in-depth web analytics and make in-depth development proposals based on a website visitor analysis. You analyse the financial benefits provided by web analytics. You are capable of independently conducting practical search engine marketing.

Very Good 4
You are capable of independently conducting web analytics and developing it based on the results.

Assessment criteria, excellent (5)

Excellent 5
You are capable of independently conducting web analytics for the target company and developing it based on the results. You present substantiated development proposals targeted at the company’s needs.

Enrollment

01.08.2024 - 22.08.2024

Timing

26.08.2024 - 18.12.2024

Number of ECTS credits allocated

4 op

Virtual portion

4 op

Mode of delivery

Online learning

Unit

School of Business

Teaching languages
  • Finnish
Seats

20 - 40

Degree programmes
  • Bachelor's Degree Programme in Business Management
Teachers
  • Teemu Laitinen
Groups
  • ZJA24SH
    Avoin amk, lita
  • HTL22S1
    Liiketalouden tutkinto-ohjelma (AMK)
  • HTLDIG
    Digital Business, Business Administration
  • HTL22SIY
    Liiketalouden tutkinto-ohjelma (AMK)

Objectives

The object of the course
Having taken the course you know the key concepts of web analytics and understand its impact on a company’s marketing. You plan and implement a development project related to web analytics, considering and assessing the usability of the latest means and tools. You will monitor the performance and effectiveness of the project, making use of the methods of web analytics. During the course, you will take responsibility for your study abilities and personal development. You acquire, process, evaluate and apply knowledge and methods related to web analytics. You utilise the digital environments and tools of web analytics.

Course competences
Proactive development
Internationality and multiculturalism
Learning to learn
Operating in a workplace

The learning objectives of the course
After completing the course, you know the principal concepts and methods of web analytics. You master the most common web analytics tools and recognise the financial significance of web analytics for a company. You are capable of carrying out practical web analytics under guidance and gain the capabilities to work in duties related to web analytics.

Content

Website visitor analysis
Search engine advertising
Website optimisation from the point of view of search engines

Learning materials and recommended literature

Google Analytics Guide, viitattu 29.5.2020 https://analytics.google.com/analytics/academy/course/6

Teaching methods

Lectures, independent studying, exercises, assignment, exam,

Practical training and working life connections

You can do the assignments in practical training or to your workplace.

Exam dates and retake possibilities

Assignments must be returned by 10th of December

Alternative completion methods

Recognition of Prior Learning and Experience: Accreditation, Recognition of informal learning, Studification

Student workload

Lectures 10 h
Independent studying 65 h
Exercises and assignment 60h

Further information for students

Avoin amk 5

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You know the principal concepts and methods of web analytics. You are able to prepare a simple website visitor analysis and recognise the financial significance of web analytics for a company. You are capable of carrying out practical web analytics under guidance.

Satisfactory 2
You understand the principal concepts and methods of web analytics. You are able to make simple development proposals based on a website visitor analysis. You understand the financial benefits of web analytics. You are capable of carrying out simple practical web analytics independently.

Evaluation criteria, good (3-4)

Good 3
You understand the principal concepts and methods of web analytics and their relations to one another. You are capable of carrying out in-depth web analytics and make in-depth development proposals based on a website visitor analysis. You analyse the financial benefits provided by web analytics. You are capable of independently conducting practical search engine marketing.

Very Good 4
You are capable of independently conducting web analytics and developing it based on the results.

Evaluation criteria, excellent (5)

Excellent 5
You are capable of independently conducting web analytics for the target company and developing it based on the results. You present substantiated development proposals targeted at the company’s needs.

Enrollment

06.05.2024 - 26.05.2024

Timing

21.05.2024 - 31.07.2024

Number of ECTS credits allocated

4 op

Virtual portion

4 op

Mode of delivery

Online learning

Unit

School of Business

Campus

Main Campus

Teaching languages
  • Finnish
Seats

20 - 40

Degree programmes
  • Bachelor's Degree Programme in Business Management
Teachers
  • Teemu Laitinen
Groups
  • HTL21S1
    Liiketalouden tutkinto-ohjelma (AMK)
  • HTL22S1
    Liiketalouden tutkinto-ohjelma (AMK)
  • HTL21SIY
    Liiketalouden tutkinto-ohjelma (AMK)
  • HTL23S1
    Liiketalouden tutkinto-ohjelma (AMK)
  • HTL22SIY
    Liiketalouden tutkinto-ohjelma (AMK)

Objectives

The object of the course
Having taken the course you know the key concepts of web analytics and understand its impact on a company’s marketing. You plan and implement a development project related to web analytics, considering and assessing the usability of the latest means and tools. You will monitor the performance and effectiveness of the project, making use of the methods of web analytics. During the course, you will take responsibility for your study abilities and personal development. You acquire, process, evaluate and apply knowledge and methods related to web analytics. You utilise the digital environments and tools of web analytics.

Course competences
Proactive development
Internationality and multiculturalism
Learning to learn
Operating in a workplace

The learning objectives of the course
After completing the course, you know the principal concepts and methods of web analytics. You master the most common web analytics tools and recognise the financial significance of web analytics for a company. You are capable of carrying out practical web analytics under guidance and gain the capabilities to work in duties related to web analytics.

Content

Website visitor analysis
Search engine advertising
Website optimisation from the point of view of search engines

Learning materials and recommended literature

Google Analytics Guide, viitattu 29.5.2020 https://analytics.google.com/analytics/academy/course/6

Teaching methods

Lectures, independent studying, exercises, assignment, exam,

Practical training and working life connections

You can do the assignments in practical training or to your workplace.

Exam dates and retake possibilities

Assignments must be returned by the end of the course.

Alternative completion methods

Recognition of Prior Learning and Experience: Accreditation, Recognition of informal learning, Studification

Student workload

Lectures 10 h
Independent studying 65 h
Exercises and assignment 60h

Further information for students

Avoin amk 5

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You know the principal concepts and methods of web analytics. You are able to prepare a simple website visitor analysis and recognise the financial significance of web analytics for a company. You are capable of carrying out practical web analytics under guidance.

Satisfactory 2
You understand the principal concepts and methods of web analytics. You are able to make simple development proposals based on a website visitor analysis. You understand the financial benefits of web analytics. You are capable of carrying out simple practical web analytics independently.

Evaluation criteria, good (3-4)

Good 3
You understand the principal concepts and methods of web analytics and their relations to one another. You are capable of carrying out in-depth web analytics and make in-depth development proposals based on a website visitor analysis. You analyse the financial benefits provided by web analytics. You are capable of independently conducting practical search engine marketing.

Very Good 4
You are capable of independently conducting web analytics and developing it based on the results.

Evaluation criteria, excellent (5)

Excellent 5
You are capable of independently conducting web analytics for the target company and developing it based on the results. You present substantiated development proposals targeted at the company’s needs.

Enrollment

01.08.2023 - 24.08.2023

Timing

28.08.2023 - 19.12.2023

Number of ECTS credits allocated

4 op

Mode of delivery

Face-to-face

Unit

School of Business

Campus

Main Campus

Teaching languages
  • Finnish
Seats

20 - 40

Degree programmes
  • Bachelor's Degree Programme in Business Management
Teachers
  • Teemu Laitinen
Groups
  • HTL21S1
    Liiketalouden tutkinto-ohjelma (AMK)
  • ZJA23SH
    Avoin amk, lita
  • HTL21SIY
    Liiketalouden tutkinto-ohjelma (AMK)
  • HTLDIG
    Digital Business, Business Administration

Objectives

The object of the course
Having taken the course you know the key concepts of web analytics and understand its impact on a company’s marketing. You plan and implement a development project related to web analytics, considering and assessing the usability of the latest means and tools. You will monitor the performance and effectiveness of the project, making use of the methods of web analytics. During the course, you will take responsibility for your study abilities and personal development. You acquire, process, evaluate and apply knowledge and methods related to web analytics. You utilise the digital environments and tools of web analytics.

Course competences
Proactive development
Internationality and multiculturalism
Learning to learn
Operating in a workplace

The learning objectives of the course
After completing the course, you know the principal concepts and methods of web analytics. You master the most common web analytics tools and recognise the financial significance of web analytics for a company. You are capable of carrying out practical web analytics under guidance and gain the capabilities to work in duties related to web analytics.

Content

Website visitor analysis
Search engine advertising
Website optimisation from the point of view of search engines

Learning materials and recommended literature

Google Analytics Guide, viitattu 29.5.2020 https://analytics.google.com/analytics/academy/course/6

Teaching methods

Lectures, independent studying, exercises, assignment, exam,

Practical training and working life connections

You can do the assignments in practical training or to your workplace.

Exam dates and retake possibilities

Assignments must be returned by 10th of December

Alternative completion methods

Recognition of Prior Learning and Experience: Accreditation, Recognition of informal learning, Studification

Student workload

Lectures 10 h
Independent studying 65 h
Exercises and assignment 60h

Further information for students

Avoin amk 5

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You know the principal concepts and methods of web analytics. You are able to prepare a simple website visitor analysis and recognise the financial significance of web analytics for a company. You are capable of carrying out practical web analytics under guidance.

Satisfactory 2
You understand the principal concepts and methods of web analytics. You are able to make simple development proposals based on a website visitor analysis. You understand the financial benefits of web analytics. You are capable of carrying out simple practical web analytics independently.

Evaluation criteria, good (3-4)

Good 3
You understand the principal concepts and methods of web analytics and their relations to one another. You are capable of carrying out in-depth web analytics and make in-depth development proposals based on a website visitor analysis. You analyse the financial benefits provided by web analytics. You are capable of independently conducting practical search engine marketing.

Very Good 4
You are capable of independently conducting web analytics and developing it based on the results.

Evaluation criteria, excellent (5)

Excellent 5
You are capable of independently conducting web analytics for the target company and developing it based on the results. You present substantiated development proposals targeted at the company’s needs.

Enrollment

01.08.2022 - 25.08.2022

Timing

29.08.2022 - 21.12.2022

Number of ECTS credits allocated

4 op

Mode of delivery

Face-to-face

Unit

School of Business

Campus

Main Campus

Teaching languages
  • Finnish
Seats

0 - 37

Degree programmes
  • Bachelor's Degree Programme in Business Management
Teachers
  • Teemu Laitinen
Groups
  • HTL20S1
    Liiketalous
  • ZJA22SH
    Avoin AMK, lita
  • HTLDIG
    Digital Business, Business Administration

Objectives

The object of the course
Having taken the course you know the key concepts of web analytics and understand its impact on a company’s marketing. You plan and implement a development project related to web analytics, considering and assessing the usability of the latest means and tools. You will monitor the performance and effectiveness of the project, making use of the methods of web analytics. During the course, you will take responsibility for your study abilities and personal development. You acquire, process, evaluate and apply knowledge and methods related to web analytics. You utilise the digital environments and tools of web analytics.

Course competences
Proactive development
Internationality and multiculturalism
Learning to learn
Operating in a workplace

The learning objectives of the course
After completing the course, you know the principal concepts and methods of web analytics. You master the most common web analytics tools and recognise the financial significance of web analytics for a company. You are capable of carrying out practical web analytics under guidance and gain the capabilities to work in duties related to web analytics.

Content

Website visitor analysis
Search engine advertising
Website optimisation from the point of view of search engines

Learning materials and recommended literature

Google Analytics Guide, viitattu 29.5.2020 https://analytics.google.com/analytics/academy/course/6

Teaching methods

Lectures, independent studying, exercises, assignment, exam,

Practical training and working life connections

You can do the assignments in practical training or to your workplace.

Exam dates and retake possibilities

Assignments must be returned by 10th of December

Alternative completion methods

Recognition of Prior Learning and Experience: Accreditation, Recognition of informal learning, Studification

Student workload

Lectures 10 h
Independent studying 65 h
Exercises and assignment 60h

Further information for students

Avoin amk 3

Evaluation scale

0-5

Evaluation criteria, satisfactory (1-2)

Adequate 1
You know the principal concepts and methods of web analytics. You are able to prepare a simple website visitor analysis and recognise the financial significance of web analytics for a company. You are capable of carrying out practical web analytics under guidance.

Satisfactory 2
You understand the principal concepts and methods of web analytics. You are able to make simple development proposals based on a website visitor analysis. You understand the financial benefits of web analytics. You are capable of carrying out simple practical web analytics independently.

Evaluation criteria, good (3-4)

Good 3
You understand the principal concepts and methods of web analytics and their relations to one another. You are capable of carrying out in-depth web analytics and make in-depth development proposals based on a website visitor analysis. You analyse the financial benefits provided by web analytics. You are capable of independently conducting practical search engine marketing.

Very Good 4
You are capable of independently conducting web analytics and developing it based on the results.

Evaluation criteria, excellent (5)

Excellent 5
You are capable of independently conducting web analytics for the target company and developing it based on the results. You present substantiated development proposals targeted at the company’s needs.