Curricula

Objective

Digital service management is a multidimensional process. For customers, digital services must be easy to use and offer added value. In the management of digital services, it is important to monitor and measure the efficiency and effectiveness of digital services. Various indicators can be used to support the development and management of digital services.

You understand the connection between company strategy and the development and management of digital services. You know the responsibilities and roles of organisations in the development and management of digital services. You understand the importance of choosing the right technologies for the development and management of digital services in organizations. You recognize the importance of customer experience for service management.

Content

Management of digital services in organization

Digital technology choices of the organization

Customer experience as part of digital service management

Digital service indicators for efficiency and effectiveness